Bandai Namco Posts Record First-Half Profit On Gundam And ONE PIECE Toys
Bandai Namco Holdings reported record first-half results for the fiscal year ending March 2027 on November 10, 2026. Net sales rose 13.1% year-on-year to 728.4 billion yen and operating profit rose 27.3% to 134.3 billion yen.
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Reporting from 1 source: GameBusiness.jp.
Why it matters
The group's profit growth now comes from Gunpla, cards, and capsule toys rather than games, with Toy and Hobby segment profit of 101.1 billion yen against Digital's 27.8 billion yen, so the games division is no longer the earnings engine behind the forecast raise.
Key Facts
- Bandai Namco Holdings reported first-half net sales of 728.4 billion yen, up 13.1% year-on-year, and operating profit of 134.3 billion yen, up 27.3%.
- The Toy and Hobby business posted net sales of 412.0 billion yen, up 29.6%, and segment profit of 101.1 billion yen, up 55.4%.
- The Digital business posted net sales of 217.4 billion yen, down 6.1%, and segment profit of 27.8 billion yen, down 25.5%.
- Home video game unit sales fell about 22% year-on-year to 17.91 million units.
- Bandai Namco raised its full-year consolidated earnings forecast based on the first-half results.
Toy and Hobby net sales reached 412.0 billion yen, up 29.6%, with segment profit up 55.4%. Digital net sales fell 6.1% to 217.4 billion yen.
Toy and Hobby carried the group: net sales of 412.0 billion yen, up 29.6%, and segment profit of 101.1 billion yen, up 55.4%. A refund of additional U.S. tariffs in North America also added to profit. Gunpla and Ichiban Kuji sat alongside trading card games, capsule toys, confectionery, and stationery in the strong categories, with Tamagotchi named as another performer.
Digital went the other way. Net sales fell 6.1% to 217.4 billion yen and segment profit fell 25.5% to 27.8 billion yen. Home video game unit sales dropped about 22% to 17.91 million units, and smartphone content sales came to 105.3 billion yen, down from 117.2 billion yen a year earlier. ACE COMBAT 8 and a One Piece restaurant title shipped in October.
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Sources
- GameBusiness.jp 「ガンダム」「ONE PIECE」が好調―バンダイナムコHD、上期最高益を更新し通期予想を上方修正