Bunny Guys! Surpasses 4 Million Players After Free Giveaway
The sudden success of a previously buried indie game shows that a well-timed free giveaway can dramatically boost visibility and motivate continued development, even for titles that initially failed to find an audience.
Reporting from 1 sources: Automaton.
Witte Studio's jump action game Bunny Guys!, which remained obscure for three years after its 2023 Steam release, saw a massive surge in popularity after a free giveaway on Steam from May 23 to May 30. Within seven days, 4 million players acquired the game, and concurrent Steam users peaked at around 4,000. The developer has since released multiple updates addressing player feedback.
Witte Studio announced on May 30 that Bunny Guys! had been acquired by 4 million players during its free distribution period on Steam. The game, a frustrating jump action title where players control rabbits climbing obstacle courses to reach a carrot, had languished in obscurity since its September 2023 release, with only 45 paid Steam reviews and a handful of concurrent users. The free giveaway, which ran from May 23 to May 30, changed that overnight: within 24 hours, 1 million players had claimed the game, and concurrent Steam users peaked at around 4,000.
The developer expressed surprise and delight at the response. Since the giveaway, the studio has released multiple improvement updates, including a slow-motion mode and a hardcore mode on June 2. Steam user reviews, now numbering about 1,800, are mixed at 49% positive, with praise for the gameplay but criticism of checkpoint scarcity and platform bugs. The Epic Games Store version remains free until June 5, and supports cross-play with Steam.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.