Bushiroad Q1 Sales Hit Record on Palworld TCG
Bushiroad's consolidated net sales for the first quarter of the fiscal year ending June 2027 rose 23.1% year-on-year to 16.948 billion yen, a record for a quarter.
1 source 1h ago
Reporting from 1 source: GameBusiness.jp.
Why it matters
Bushiroad's card business now leans on a licensed video game property for its record quarter, and the planned 11 million packs plus a Malaysia production line expansion show the company is betting overseas demand holds.
Key Facts
- Bushiroad's first-quarter net sales rose 23.1% year-on-year to 16.948 billion yen, a record for a quarter.
- The Palworld Official Card Game released in July 2026 and drove the trading card unit to 10.135 billion yen in sales.
- Planned worldwide shipments of Booster Pack Vol. 1 Dawn of Palpagos and Vol. 2 Awakened Legends are expected to pass 11 million packs by early November.
- Trading card overseas sales reached 5.515 billion yen, and the overseas sales ratio hit a record 55.9%.
- Operating profit fell 7.3% year-on-year to 1.546 billion yen on higher advertising and promotion expenses.
The Palworld Official Card Game, released in July 2026, drove the trading card unit to 10.135 billion yen in sales, its highest quarterly figure. Operating profit fell 7.3% to 1.546 billion yen on higher advertising and promotion costs.
Planned worldwide shipments of the Palworld Official Card Game's first two booster packs, Dawn of Palpagos and Awakened Legends, are expected to pass 11 million packs by early November. Both packs went on sale October 30. Trial sessions at events and stores worldwide have drawn 24,123 participants in total.
The trading card unit posted 10.135 billion yen in sales, up 3.174 billion yen year-on-year, with overseas sales at 5.515 billion yen and the overseas ratio at a record 55.9%. Bushiroad will expand production lines at its group manufacturing plant in Malaysia to meet overseas demand.
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