BY THE BEAT Sets MERORI and Japanese Version Music Video Premieres
The dual-language release strategy, with English and Japanese versions of the same single, shows BY THE BEAT is being positioned to reach audiences in Japan and abroad simultaneously through its joint production with Universal Music's Virgin Music label.
Reporting from 1 source: PANORA.
NIJISANJI EN's unit BY THE BEAT will premiere music videos for its second digital single "MERORI" and the Japanese version "Boku ni Merori" on its official YouTube channel. The "MERORI" video premieres August 19 at 22:00, and "Boku ni Merori" premieres August 25 at 22:00. Waiting rooms for both premieres are now open.
The music videos for "MERORI" and "Boku ni Merori" depict people visiting a night pool, represented as mascots, becoming "mero-mero" for the four members of BY THE BEAT. The videos feature a "mero-mero gauge," comical gags, and the members' "meroi" lines, alternating between cute and surreal visuals.
Lyrics and composition are by MUTEKI DEAD SNAKE, who has provided songs to artists including Snow Man and M!LK. Choreography is by Gettsu, who has worked on anime, game, VTuber, and artist projects. The choreography incorporates heart motifs that are easy for anyone to mimic.
On the release date of "MERORI" on July 31, a live stream featuring the four members was held. They also began distributing dance animation materials of the members performing the chorus choreography, enabling fan-participatory UGC short videos.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.