Creative Jump Launches Founding 1000 Laptop-Back Ad Network in Japan
Japan's entry into the laptop-back ad space takes the network route, bundling 1,000 units as one medium rather than the overseas marketplace model.
Reporting from 1 source: ASCII.jp.
Creative Jump has launched Founding 1000, a network that treats 1,000 laptop backs as a single ad medium. The company is recruiting the first 1,000 owners free of charge; registration takes only a name, email address, and prefecture, and members receive numbers in order. Ad fees will be shared with owners who join campaigns, and the first sponsor will be chosen by public auction once the network fills.
On 2026-08-26, French developer Vincent split his MacBook's back into 10 ad slots and put them up for auction. All 10 drew bids, the purchase target for the MacBook Pro was reached on day one, and total bids passed 7,000 euros by 2026-08-28. Two days later he opened BrandMyLaptop, a marketplace where any PC owner sets their own price and duration.
Creative Jump's Founding 1000 takes a different route: instead of individual listings, it groups 1,000 laptops into one network sold to a single sponsor, with the first campaign planned as a 30-day takeover of all 1,000 backs by one company. Registration needs only name, email, and prefecture, and members choose which campaigns to join. The first sponsor will be picked by public auction once 1,000 members are in.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.