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Dead by Daylight 10th Anniversary Event Teased at Summer Game Fest 2026

The teaser's heavy focus on clown and balloon motifs strongly suggests a long-rumored IT crossover chapter, which would be one of the biggest licensed collaborations in Dead by Daylight's history.

Reporting from 2 sources: 4Gamer.net, Game Spark.

Dead by Daylight 10th Anniversary Event Teased at Summer Game Fest 2026

Behaviour Interactive released a teaser video during the Summer Game Fest 2026 broadcast on June 6, 2026, announcing a 10th anniversary event for the asymmetrical horror game Dead by Daylight. The live-action teaser features imagery of balloons, party hats, fireworks, and clown dolls, hinting at a collaboration with the movie IT and its killer clown Pennywise. The video does not show specific gameplay or content, but suggests future developments. The anniversary event is scheduled to begin on June 15, 2026 at 9:00 AM Japan time (June 14 at 8:00 PM Eastern Time). Details about the event and any new content are expected to be revealed during the event itself. The teaser was shown as part of the Summer Game Fest 2026 showcase, which also featured announcements for other games including Guild Wars 3, a new Gundam action game, and a Teenage Mutant Ninja Turtles title.

Behaviour Interactive released the teaser during the Summer Game Fest 2026 livestream on June 6, 2026. The video is entirely live-action, showing a child's birthday party scene with balloons, party hats, and fireworks, but the camera lingers on clown dolls and a red balloon, directly evoking Stephen King's IT. No in-game footage or specific content was shown, but the teaser states that details will be announced at the 10th anniversary event. That event begins on June 15, 2026 at 9:00 AM Japan time (June 14 at 8:00 PM Eastern Time). The teaser was part of a larger Summer Game Fest 2026 broadcast that included announcements for Guild Wars 3, a new Gundam action game titled GUNDAM ROGUE ORBIT, and a Teenage Mutant Ninja Turtles game from PlatinumGames. Game Spark noted the teaser hints at new elements likely appearing in future updates, while 4Gamer reported the video once again announces the holding of the anniversary event. Both sources agree the teaser points toward an IT collaboration, though Behaviour Interactive has not confirmed the crossover directly.

Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Sources