Sunday, 4 October 2026
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Dentsu Becomes North and South America Contact for Kodansha IPs

Kodansha's catalog now has a single commercial entry point for the Americas, which puts an advertising firm rather than a publisher at the front of brand deals for its titles.

Reporting from 1 source: Anime News Network.

Dentsu Becomes North and South America Contact for Kodansha IPs

Dentsu and Kodansha have entered a partnership that gives potential clients in North and South America access to Kodansha intellectual properties including Attack on Titan, Ghost in the Shell, and Blue Lock. Dentsu is now the central point of contact for brand marketers seeking sponsorships, tie-in campaigns, live events, and fan experiences tied to those properties.

The agreement covers sponsorships, tie-in campaigns, live events, and fan experiences for the named properties, with Dentsu handling the inquiries. Kodansha's wider catalog includes Akira, Cells at Work!, Tokyo Revengers, Initial D, and That Time I Got Reincarnated as a Slime, which adapts a light novel series.

Dentsu already runs Dentsu Anime Solutions, a wholly owned subsidiary under Dentsu Japan that licenses anime to broadcasters and distributors in Japan and overseas. The company was founded in Tokyo in 1901 and now operates in 120 countries and territories.

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Dentsu Kodansha

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