Dentsu is working across licensing, AI-driven game development, and youth fitness projects. Its most recent move routes Americas brand deals for three Kodansha titles through the agency, while dentsu Game Center brings Verse of Birth to Tokyo Game Show 2026.
Dentsu's recent activity runs on two tracks at once: established IP licensing and original game production. The newest story is a partnership with Kodansha that puts Dentsu in charge of Americas brand inquiries for Attack on Titan, Ghost in the Shell, and Blue Lock. Dentsu is the primary contact for advertising campaigns, sponsorships, promotional work, and fan events tied to those three Kodansha properties across the Americas. The reports name no partner brands, campaign dates, or terms.
On the game side, Dentsu Game Center continues to develop Verse of Birth, a PC deck-building roguelike with auto-battles and generative AI. The studio showed it first at Tokyo Game Dungeon 13, then brought a playable demo to the 4Gamer booth at Tokyo Game Show 2026. Players type any text string and Adobe Firefly plus OpenAI's GPT-4o generate a monster card in real time with a name, appearance, stats, and skills. Development began at TOKYO INDIE GAMES SUMMIT 2025, where the project was prototyped, and took about a year and a half to complete.
Dentsu Group also handled planning and production for Egg Hunt 2026: The Grand Eggspress, a Roblox adventure RPG made with GeekOut and Studio Koi Koi Inc. The game sends players aboard a train through six worlds to find over 100 eggs. Separately, LOCOK Inc. and Dentsu Inc. signed a business partnership and launched Tsukushikai Edutainment, which pairs LOCOK's exercise curriculum, including the Tsukushikai Yōji Kyōshitsu program, with Dentsu's media, sports, and entertainment business design, and plans to work with local governments, broadcasters, and schools nationwide.
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4h ago
Kodansha and Dentsu have signed a partnership that gives marketers across the Americas access to three of the publisher's anime and manga properties: Attack on Titan, Ghost in the Shell, and Blue Lock. Dentsu is the primary contact for brands that want to use the Kodansha-owned intellectual property in advertising campaigns, sponsorships, promotional work, and fan events across the region. Cartoon Brew reported the agreement on September 24, 2026. OtakuKart Anime followed on September 25, 2026, describing the three franchises as globally recognized and framing the deal as a route to advertising campaigns and fan-focused experiences in the Americas. The arrangement covers promotional use of Kodansha IP. It does not name specific partner brands, campaign dates, or the terms of the agreement. The three titles are the only Kodansha properties the reports name.
Sep 17
At Tokyo Game Show 2026, the 4Gamer booth hosts a playable demo of Verse of Birth, a PC deck-building roguelike from Dentsu's in-house dentsu Game Center. Players type any text string, and Adobe Firefly plus OpenAI's GPT-4o generate a monster card in real time with a name, appearance, stats, and skills. It was prototyped at TOKYO INDIE GAMES SUMMIT 2025 and took about a year and a half to complete.
Sep 10
LOCOK Inc. and Dentsu Inc. have signed a business partnership and launched the joint project Tsukushikai Edutainment, the two companies announced. LOCOK will provide its education, sports, and exercise methods, including the Tsukushikai Yōji Kyōshitsu program, while Dentsu contributes media, sports, and entertainment business design. The project plans to work with local governments, broadcasters, and schools nationwide.
Aug 17
Dentsu Group, with GeekOut and Studio Koi Koi Inc., announced on August 3 that it will handle planning and production for the Roblox adventure RPG Egg Hunt 2026: The Grand Eggspress. The game inherits the spirit of the community event Egg Hunt, sending players aboard a train through six worlds to find over 100 eggs.
Aug 11
Dentsu Game Center, a division of advertising agency Dentsu, is developing Verse of Birth, a deck-building roguelike with auto-battles and generative AI. The game was playable at Tokyo Game Dungeon 13. Players place cards on a diamond grid, with attack order determined by SPD. Generative AI creates card art and original characters from player text input.