Dentsu is the Americas commercial contact for three Kodansha properties and is developing multiple entertainment projects, including the generative AI game Verse of Birth and the Roblox title Egg Hunt 2026.
Dentsu's role with Kodansha is now formalized for the Americas. A partnership makes Dentsu the central point of contact for marketers in North and South America who want to use Attack on Titan, Ghost in the Shell, and Blue Lock in advertising, sponsorships, promotional work, and fan events. The three titles are the only Kodansha properties the reports name. The arrangement covers promotional use of Kodansha IP. No partner brands, campaign dates, or deal terms are named.
On the game side, Dentsu Game Center is developing Verse of Birth, a PC deck-building roguelike with auto-battles and generative AI. Players type text, and Adobe Firefly plus OpenAI's GPT-4o generate a monster card with a name, appearance, stats, and skills. Developer Takuma Kawada said the balance is hand-controlled to keep AI output within a fixed parameter range. The game was playable at Tokyo Game Dungeon 13 and later demoed at Tokyo Game Show 2026 at the 4Gamer booth. It was prototyped at TOKYO INDIE GAMES SUMMIT 2025 and took about a year and a half to complete.
Dentsu Group is also producing Egg Hunt 2026: The Grand Eggspress with GeekOut and Studio Koi Koi Inc. The Roblox adventure RPG sends players aboard a train through six worlds to find over 100 eggs. Separately, LOCOK Inc. and Dentsu Inc. signed a business partnership and launched Tsukushikai Edutainment. LOCOK provides education, sports, and exercise methods, while Dentsu contributes media, sports, and entertainment business design. The project plans to work with local governments, broadcasters, and schools nationwide.
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Dentsu and Kodansha have entered a partnership that gives potential clients in North and South America access to Kodansha intellectual properties including Attack on Titan, Ghost in the Shell, and Blue Lock. Dentsu is now the central point of contact for brand marketers seeking sponsorships, tie-in campaigns, live events, and fan experiences tied to those properties.
Kodansha and Dentsu have signed a partnership that gives marketers across the Americas access to three of the publisher's anime and manga properties: Attack on Titan, Ghost in the Shell, and Blue Lock. Dentsu is the primary contact for brands that want to use the Kodansha-owned intellectual property in advertising campaigns, sponsorships, promotional work, and fan events across the region. Cartoon Brew reported the agreement on September 24, 2026. OtakuKart Anime followed on September 25, 2026, describing the three franchises as globally recognized and framing the deal as a route to advertising campaigns and fan-focused experiences in the Americas. The arrangement covers promotional use of Kodansha IP. It does not name specific partner brands, campaign dates, or the terms of the agreement. The three titles are the only Kodansha properties the reports name.
At Tokyo Game Show 2026, the 4Gamer booth hosts a playable demo of Verse of Birth, a PC deck-building roguelike from Dentsu's in-house dentsu Game Center. Players type any text string, and Adobe Firefly plus OpenAI's GPT-4o generate a monster card in real time with a name, appearance, stats, and skills. It was prototyped at TOKYO INDIE GAMES SUMMIT 2025 and took about a year and a half to complete.
LOCOK Inc. and Dentsu Inc. have signed a business partnership and launched the joint project Tsukushikai Edutainment, the two companies announced. LOCOK will provide its education, sports, and exercise methods, including the Tsukushikai Yōji Kyōshitsu program, while Dentsu contributes media, sports, and entertainment business design. The project plans to work with local governments, broadcasters, and schools nationwide.
Dentsu Group, with GeekOut and Studio Koi Koi Inc., announced on August 3 that it will handle planning and production for the Roblox adventure RPG Egg Hunt 2026: The Grand Eggspress. The game inherits the spirit of the community event Egg Hunt, sending players aboard a train through six worlds to find over 100 eggs.
Dentsu Game Center, a division of advertising agency Dentsu, is developing Verse of Birth, a deck-building roguelike with auto-battles and generative AI. The game was playable at Tokyo Game Dungeon 13. Players place cards on a diamond grid, with attack order determined by SPD. Generative AI creates card art and original characters from player text input.