Esther Bunny and My Melody Pop-Up Opens in Shinjuku, Then Osaka
The Esther Bunny and My Melody collaboration pop-up "ESTHER BUNNY×My Melody POPUP STORE ~After School Wonderland~" opens at Lumine EST Shinjuku B1 in Tokyo on Wednesday, November 11, 2026, and at Lucua Ire 2F in Osaka from Friday, December 25.
1 source 40m ago
Reporting from 1 source: Nijimen.
Why it matters
The store pairs a Sanrio character with an outside creator's character on a two-city run, and the 17-item venue-only goods lineup is the draw at both stops.
Key Facts
- The Esther Bunny x My Melody pop-up "After School Wonderland" opens at Lumine EST Shinjuku B1 in Tokyo on November 11, 2026.
- The Osaka run starts December 25 at Lucua Ire 2F in Lucua Osaka.
- The store uses two themes, "Dokidoki School Life" and "Fluffy Amusement Park."
- A total of 17 venue-exclusive goods items are sold, including a plush mascot at 3,278 yen and a bead strap at 3,080 yen.
- The secret marker charm costs 770 yen and comes in 10 types (8 normal, 2 rare), sold at random.
It pairs Ribbon Bunny and My Melody across two themes, "Dokidoki School Life" and "Fluffy Amusement Park," and sells 17 venue-exclusive goods items alongside photo spots.
The Tokyo stop opens November 11, 2026, at Lumine EST Shinjuku B1, with the Osaka run starting December 25 at Lucua Ire 2F in Lucua Osaka.
The two themes put Ribbon Bunny and My Melody in matching school uniforms for "Dokidoki School Life," and at an amusement park for "Fluffy Amusement Park," with matching ribbons, strawberry milk, and chats in front of the lockers as the shared motifs. The venue also sets up photo spots. All 17 goods items are sold only at the venues, and three are singled out as recommended: a plush mascot at 3,278 yen in 4 types, a secret marker charm at 770 yen in 10 types (8 normal and 2 rare, random), and a bead strap at 3,080 yen in 1 type.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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