Ex-Pro Gamer Laz Named Model for Black Label Crestbridge
The move marks Laz's continued expansion beyond competitive gaming, with the brand's 'BEYOND COMPETITION, INTO A NEW FIELD' project aligning with his post-retirement career path.
Reporting from 1 source: KAI-YOU.
Laz, a ZETA DIVISION streamer and former professional FPS player, was appointed as a model for the fashion brand BLACK LABEL CRESTBRIDGE. The brand released a special page on August 26 featuring visuals and videos of Laz in shirts, jackets, and denim. Laz, who retired from competitive play two years ago, expressed happiness about collaborating with a brand he has long used and loved.
BLACK LABEL CRESTBRIDGE, a men's fashion brand operated by Sanyo Shokai, introduced Laz on its special page as someone who "has led the Japanese FPS scene on the world stage." The page includes looks ranging from casual shirts and denim to jackets with ties, showing a side of him distinct from his gaming persona.
The announcement arrived on August 26, exactly two years after Laz moved from the VALORANT division to the CREATOR division. He had earlier competed at VCT Masters Reykjavík 2022, where ZETA DIVISION placed third in the world.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.