The Ichiban Kuji lottery is a major merchandising vehicle for numbered Persona titles, and its announcement alongside retail collaborations shows Atlus is treating the 30th anniversary as a multi-channel commercial event.
The Naked Angel series continues its run of 3D-scanned figure kits, with Alice Otsu as the latest subject.
The collection marks a new line of high-detail, Made-in-Japan Dragon Quest merchandise aimed at collectors, with random packaging that may drive repeat purchases.
The pop up shop expands Hazbin Hotel merchandise availability beyond Tokyo, adding fresh goods while bringing back previously sold-out items for fans who missed them.
This is the first modern articulated figure for the 2003 tokusatsu series, offering fans a high-detail collectible from a manufacturer known for mecha and hero figures.
These lottery-exclusive releases offer premium versions of two classic mecha properties, with the Desert Liger reviving a Zoids design from a 2003 game and the King Exkaiser Black Ver. delivering a new take on a Brave series combining robot.
The lottery offers a full set of exclusive race queen figures and merchandise for Railgun T, with the A Prize being a figure set of Mikoto and Kuroko.
The anniversary event marks a year of operation for the first experiential official shop dedicated to the franchise, with new merchandise and activities that expand the physical retail experience for fans.
The figure marks a new chibi-scale entry for the Durin character, with UV-reactive details and a bonus art board, available through a major hobby retailer.
The figure marks the first scale figure release for an Arknights: Endfield operator, extending the game's merchandise line into high-end collectibles.
The figure marks the first PalVerse Pale. release for a New Japan Pro-Wrestling talent, bringing the promotion's top star into Bushiroad's collectible figure line.
The collaboration brings the Pop Mart character LABUBU into Bandai Spirits' premium Chogokin die-cast line, blending a toy designer's original character with a long-running Japanese mecha figure tradition.
The collection translates four Chiikawa characters into realistic sweet-shaped accessories, expanding the franchise's merchandise into higher-end fashion jewelry.
The Bubble Pitcher is the first Mermaid Melody Pichi Pichi Pitch item in Bandai's Special Memorize adult role-play series, targeting older fans of the 2003 TV anime with a functional replica of a bath-scene prop.
The T-60 power armor is the first Fallout model from PLAMATEA, bringing a recognizable in-game vehicle to a snap-fit kit line aimed at both builders and collectors.
The Dragon Quest Weapons Collection Vol. 1 marks the first dedicated line of 1/12 scale weapon and armor figures from the series, offering collectors a new way to display iconic equipment.
The figure marks the first POP UP PARADE SP release tied to the Cutie Honey 50th anniversary project, offering a larger scale and higher detail than the standard line.
The toy's design by GOD BRAVE STUDIO and its October release date, timed to the anime's broadcast, make it a key merchandising pillar for a new original mecha series.
This collaboration pairs a 1990s shoujo manga with Sanrio's globally recognized characters, bridging nostalgia and contemporary merchandise retail in a multi-city tour format.
The figure captures a specific exhausted pose from the series and offers a risqué swap part, appealing to collectors of the franchise.
The collaboration marks the first time Hello Kitty has partnered with the denim brand SOMETHING, bringing a Reiwa-era revival of a late-1990s character design to a full fashion line.
This marks the first Metal Hero series collaboration collection for Emolegia, offering exclusive variants tied to both the current series and the movie.
The lineup centers on a premium BURSTANT figure and four MASTERLISE statues, giving collectors a clear target for the July release.
The store offers fans the first new official merchandise in years, with original character illustrations and a café theme that departs from the series' usual visual style.