Sega Fave To Launch BLOFFFu Hybrid Plush Toy Line On October 16
Sega Fave is applying toy quality standards it has used since 1994 to an adult-facing licensed lineup, and it says first-year production will be capped while quality control is prioritized, so supply, not demand, is the constraint at launch.
Reporting from 1 source: ASCII.jp.
Sega Fave will release BLOFFFu, a hybrid toy mixing a fluffy plush with a hard molded body, on Friday, October 16, 2026. The lineup covers 36 licensed characters, among them Sanrio Characters, Disney, Pixar, Marvel, Sesame Street, Tom and Jerry, Urusei Yatsura (Lum), and Magical Angel Creamy Mami, across three sizes and 59 products. A limited-time store opens the same day at THE [ ] STORE in MIYASHITA PARK, Shibuya.
The line is built on what Sega Fave calls a deliberately mismatched structure: a fluffy plush paired with a hard molded body, sold in three sizes under the names BIT, MOD, and DEKA. Each body ships with a dedicated item tied to its character, and the smallest BIT size also includes a PERCH that holds the figure in place for display. Target age is set at 8 years and up. Alongside the licensed characters, three original characters debut at launch: the twins Ziggg and Amuuu, and Myafffu, a cat described as having an IQ of 263.
- BIT: Smallest size, includes the PERCH display item
- MOD: Middle size, can be posed sitting or standing
- DEKA: Largest size in the series
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.