Global Anime Market Grows 15.8 Percent as Overseas Revenue Cools
The Association of Japanese Animations reports the global anime market grew 15.8 percent year over year in 2025.
1 source 6h ago
Reporting from 1 source: Animenomics.
Why it matters
Only 5.5 percent of overseas anime sales reaches Japanese studios, per data compiled for the Ministry of Economy, Trade, and Industry's 2026 strategy, so an overseas market nearing 17 percent annual growth still leaves studios with a thin share of the windfall.
Key Facts
- The Association of Japanese Animations reported the global anime market grew 15.8 percent year over year in 2025.
- Overseas consumer spending on anime reached 2.54 trillion yen (US$16.1 billion), up 17 percent and about 57 percent of the global market.
- Japan's domestic anime market expanded 14 percent to 1.91 trillion yen (US$12.1 billion).
- Anime studio revenue grew 8.4 percent, with overseas revenue rising to 28 percent of the studio total.
- Only 5.5 percent of overseas anime sales reaches Japanese studios, per data compiled for the Ministry of Economy, Trade, and Industry's 2026 strategy.
Overseas consumer sales reached 2.54 trillion yen, up 17 percent and about 57 percent of the total, while Japan's domestic market rose 14 percent to 1.91 trillion yen. Studio revenue grew 8.4 percent. A full breakdown arrives in December.
The figures come from preliminary data presented by Humanmedia producer Masahiro Hasegawa, a co-author of the annual industry report, at the Tokyo International Film Festival Content Market. Overseas growth of 17 percent is the fourth consecutive year of double-digit expansion, according to the association. Domestic sales expanded at their fastest rate in four years. Studio revenue rose 8.4 percent, slower than the broader market that includes merchandise sales.
The association publishes its fuller Anime Industry Report in early December. Separately, Nippon Animation president Kazuko Ishikawa leads the Association of Japanese Animators.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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Sources
- Animenomics Global anime market rises 16 percent in 2025