GU Sets January 25 Sanrio Characters Pajamas and T-Shirts Release
GU will release a Sanrio Characters collaboration on January 25, 2027, under the theme HAPPY HEART COLLECTION.
1 source 15h ago
Reporting from 1 source: Inside.
Why it matters
The tie-in puts Sanrio's two most recognizable characters on GU's low-price basics, extending the retailer's collaboration schedule into heart-motif sleepwear and kids' wear rather than a single apparel drop.
Key Facts
- GU will release Sanrio Characters collaboration items on January 25, 2027.
- The collaboration theme is HAPPY HEART COLLECTION, with designs featuring Hello Kitty and Cinnamoroll and heart motifs.
- The lineup totals 8 types, including women's satin pajamas, kids' graphic T-shirts, and kids' lounge sets.
- Women's satin pajamas cost 2,990 yen, kids' graphic T-shirts 990 yen, and kids' lounge sets 1,990 yen, all tax included.
- Sizes range from XS to 3XL, with kids' items offered in 110-160cm.
The lineup covers 8 types, including women's satin pajamas at 2,990 yen, kids' graphic T-shirts at 990 yen, and kids' lounge sets at 1,990 yen, with heart motifs built around Hello Kitty and Cinnamoroll. Sizes run XS to 3XL, and kids' items come in 110-160cm.
The collaboration is themed HAPPY HEART COLLECTION, with the heart motif carrying across the women's and kids' pieces. Hello Kitty and Cinnamoroll are the two characters named for the designs.
Pricing sits at the low end of GU's collaboration range: 990 yen for the kids' graphic T, 1,990 yen for the kids' lounge set, and 2,990 yen for the women's satin pajamas, all tax included. Sizes go from XS to 3XL for women, and 110-160cm for kids. GU lists the release date as January 25, 2027, with details on its official website.
- Women's Satin Pajamas (Long Sleeve, Relaxed Fit): 2,990 yen, tax included
- Kids' Graphic T: 990 yen, tax included
- Kids' Lounge Set (Long Sleeve & Long Pants): 1,990 yen, tax included
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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