Gugenka Brings MR Games With Pompompurin and Hello Kitty to Sanrio Fest 2026
Gugenka will produce two MR experiences at Sanrio Fest 2026 in Yokohama on June 27-28. Visitors can play a shooting game feeding ice cream to Pompompurin and friends, and meet Hello Kitty via VR headsets.
1 source Jun 22
Reporting from 1 source: PANORA.
Why it matters
Gugenka, as a Sanrio Group member, is using MR to blend virtual characters into real event spaces, offering a new type of character interaction at a major fan festival.
Key Facts
- Gugenka will produce two mixed-reality experiences at Sanrio Fest 2026 in Yokohama on June 27-28.
- The first experience, 'Pompompurin's Pakupaku Daisakusen -Share the ice cream love!-', is a shooting game where up to four players wear VR headsets and throw ice cream at an opposing team.
- The second experience, 'Hello Kitty MR Character Greeting,' lets visitors see Hello Kitty emerge from a virtual Sanrio Puroland on a large screen and interact with her.
- Both experiences are free, last about one minute, and require participants to be 13 or older.
- An exclusive 'Special SNS-style Acrylic Keychain' with a customizable name is available for ¥1,100 for greeting participants.
The experiences are free for ages 13 and up, with an exclusive keychain available for purchase.
Gugenka Inc. will provide two mixed-reality experiences at Sanrio Fest 2026 in Minato Mirai, held at Pacifico Yokohama on June 27-28. The first, "Pompompurin's Pakupaku Daisakusen -Share the ice cream love!-", is a shooting game where players wear VR headsets and use a spoon to scoop and throw ice cream at an opposing team while playing alongside Pompompurin, Hangyodon, and My Melody. Up to four players per game compete in Strawberry and Mint teams.
The second experience, "Hello Kitty MR Character Greeting," lets visitors see Hello Kitty emerge from a virtual Sanrio Puroland on a large screen. Users can pet her head or give a high-five, with effects like sound and wind for immersion. Both experiences are free, last about one minute, and require participants to be 13 or older. An exclusive "Special SNS-style Acrylic Keychain" with a customizable name is available for ¥1,100 for greeting participants.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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