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Gugenka
Gugenka sells HoloModel digital figures across anime and character properties, supports Sony's ELF-MN1 spatial display, and produces mixed-reality event content as a Sanrio group company. Its next scheduled item is a free Hatsune Miku Yozora Program playback live in VRChat on December 5, 12, and 19, 2026.
Synthesized from 10
Yomimono stories · updated
5d ago
Gugenka's HoloModel digital figure service is the throughline across 2026. The company added Charisma characters in August, a second Stpri installment with six members in school uniforms on August 18, and Love Live! Muse in two nine-character sets on September 14. KAMITSUBAKI CITY Holomodels returned as limited reissues at KAMITSUBAKI WARS 2026 in September. Most figures sell for 3,850 yen each. The CHURA MIKU STREET 2026 Shishi-ue version went on sale November 1 on Gugenka's X Marketplace and at a pop-up shop in Naha, Okinawa.
The service moved past phones in October. Sony announced the ELF-MN1, a 6-inch spatial reality display in its XYN line, for release on December 11, 2026, and HoloModel supports it. The display shows 3D content without glasses or a headset and connects to Windows PCs and iOS and Android phones by USB-C. Sony Store pre-orders are 53,900 yen including tax.
Gugenka's event work runs alongside the figure sales. At Sanrio Fest 2026 on June 27 and 28, the company produced two mixed-reality experiences that drew about 4,300 participants: a Hello Kitty greeting using Brother Industries' ROOMDIVE system, and an ice cream shooting game with Pochacco, Hangyodon, and My Melody. Gugenka is a Sanrio group company specializing in XR content; Masafumi Mikami is its CEO. The Hatsune Miku Yozora Program 2026 ran September 21 to 23 at Niigata Nippo Media Ship and drew about 7,100 visitors, with AR Hatsune Miku through the HoloModel app and a 200-unit XREAL AR glasses session. Two VRChat worlds drew over 316,000 users by October 7.
The newest plan is a free playback live in VRChat on three Saturdays: December 5, December 12, and December 19, 2026. It revisits the Yozora Program from 2023 to 2026, with theme songs performed and past main-visual versions of Hatsune Miku appearing. The world opens December 1, when new VRChat items based on past main visuals and re-sales of some 2026 digital items go on sale.
Key facts
- CHURA MIKU STREET 2026 sale
- The Holo Model CHURA MIKU STREET 2026 Shishi-ue version costs 3,850 yen and goes on sale November 1, 2026 on Gugenka's X Marketplace and at the official POP UP SHOP in Naha, Okinawa. ↗
- Sony ELF-MN1 support
- HoloModel supports the ELF-MN1, a 6-inch spatial reality display Sony will release on December 11, 2026. ↗
- ELF-MN1 price
- Sony Store pre-orders are 53,900 yen including tax, with an estimated market price of around 54,000 yen. ↗
- Yozora Program 2026 attendance
- About 7,100 visitors attended the September 21 to 23 run at Niigata Nippo Media Ship. ↗
- VRChat playback live
- The Hatsune Miku Yozora Program PLAYBACK LIVE in VRChat runs December 5, December 12, and December 19, 2026 with free admission, and the world opens December 1. ↗
- Love Live! Muse figures
- Two sets of nine characters each, at 3,850 yen per body, went on sale from September 14, 2026. ↗
- Sanrio Fest 2026 MR participation
- About 4,300 visitors took part in Gugenka's two mixed-reality experiences on June 27 and 28, with roughly 2,200 at the Hello Kitty greeting and 2,100 at the Pochacco game. ↗
- Company profile
- Gugenka is a Sanrio group company specializing in XR content, and Masafumi Mikami is its CEO. ↗
- Charisma figures
- Eight serial cards at 4,400 yen each were sold at the venue merchandise booth of the Charisma House Tour 2026 Summer live on August 8 and 9. ↗
- KAMITSUBAKI WARS 2026 sales
- Five KAMITSUBAKI CITY Holomodels were reissued at 3,850 yen each and two Spatial Discs sold at 1,650 yen each. ↗
Timeline
- Nov 2, 2026 Gugenka Plans Free Hatsune Miku Yozora Program Playback Live in VRChat
- Oct 30, 2026 Gugenka To Sell CHURA MIKU STREET 2026 Holo Model From November 1
- Oct 28, 2026 Sony's ELF-MN1 Spatial Display Adds Gugenka's HoloModel Digital Figures
- Oct 22, 2026 Hatsune Miku Yozora Program Draws 7,100 Across Three Days In Niigata
- Sep 14, 2026 Gugenka Adds Love Live! μ's Digital Figures to HoloModel
- Sep 4, 2026 Gugenka Reissues KAMITSUBAKI CITY Holomodels at KAMITSUBAKI WARS 2026
- Aug 19, 2026 Stpri HoloModel Digital Figures Get School Uniform Version
- Aug 11, 2026 Charisma Digital Figures Launch in HoloModels at 3DCG Live Venue
- Jul 26, 2026 Gugenka Provides MR Content at Sanrio Fest 2026, 4,300 Attend
- Jun 22, 2026 Gugenka Brings MR Games With Pompompurin and Hello Kitty to Sanrio Fest 2026
Written with AI from the cited Yomimono stories below, each itself sourced.
See our editorial policy. Every fact links
the story it came from.
Facts
- Noted
- Gugenka is testing whether an outdoor fireworks show can carry an AR layer at scale · 2026-10-22
- Noted
- Gugenka will exhibit at KAMITSUBAKI WARS 2026 at Pacifico Yokohama on September 5-6, selling Holomodel digital figures and Spatial Discs. · 2026-09-04
- Noted
- released the second HoloModel installment for Stpri on August 18, 2026 · 2026-08-19
- Noted
- sold the digital figures as serial cards at the Stpri 10th Anniversary event and online via STPR ONLINE STORE and X Market, priced at 3,850 yen each · 2026-08-19
- Noted
- expanded the HoloModel digital figure lineup for Stpri with a new costume variant · 2026-08-19
- Announced
- selling digital figures of Charisma characters in HoloModels viewer app at venue merchandise booth · 2026-08-11
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- Confirmed Gugenka produces Hatsune Miku: Yozora Program 5d ago · source
All coverage
5d ago
Gugenka Inc. will hold "Hatsune Miku Yozora Program PLAYBACK LIVE in VRChat" on three Saturdays: December 5, December 12, and December 19, 2026, with free admission. The playback live revisits the official Yozora Program from 2023 to 2026, with theme songs performed and past main-visual versions of Hatsune Miku appearing. The world opens December 1, and new VRChat items based on past main visuals, plus re-sales of some 2026 digital items, go on sale that day.
Oct 30
Gugenka Inc. will begin selling a Hatsune Miku digital figure, the "Holo Model" CHURA MIKU STREET 2026 Shishi-ue version, on Sunday, November 1, 2026. The figure costs 3,850 yen and is sold on Gugenka's X Marketplace and at the official POP UP SHOP in Naha, Okinawa. A separate expansion animation, "I Came to Okinawa," costs 880 yen and requires the Holo Model. Serial cards go on sale at the on-site merchandise venue.
Oct 28
Gugenka's HoloModel digital figure service now supports the ELF-MN1, a 6-inch spatial reality display Sony will release on December 11, 2026. Sony announced the display at an October 28 presentation and hands-on event. The ELF-MN1 is part of Sony's XYN spatial content line, and it shows 3D content such as avatars, characters, and objects captured with the XYN spatial capture solution without special glasses or a headset. It connects to Windows PCs and to iOS and Android smartphones with a single USB-C cable, and it needs no complicated setup beyond launching the compatible app. The price is open, with Sony Store pre-orders at 53,900 yen including tax and an estimated market price of around 54,000 yen. HoloModel offers official anime characters as 3D digital figures. On the display, buyers can view purchased figures in glasses-free stereoscopic 3D, alongside the existing options of manipulating them on a smartphone or photographing them.
Oct 22
The Hatsune Miku Yozora Program 2026 ran September 21 to 23 at Niigata Nippo Media Ship, drawing about 7,100 visitors. The main event paired large music fireworks with AR Hatsune Miku through the HoloModel app, and a first-come session ran 200 XREAL AR glasses at once. Two VRChat worlds, including a Bandai Bridge reproduction and a reopened and ST collaboration, drew over 316,000 users by October 7.
Sep 14
Gugenka Inc. has begun selling Love Live! μ's digital figures in its HoloModel service from 12:00 on Monday, September 14, 2026. Two sets are available, each covering nine characters: the "Bokura no LIVE Kimi to no LIFE" outfits and the National Otonokizaka Academy summer uniforms. Every body costs 3,850 yen including tax.
Sep 4
Gugenka will exhibit at KAMITSUBAKI WARS 2026 at Pacifico Yokohama on September 5-6, selling Holomodel digital figures and Spatial Discs. Five Holomodels from KAMITSUBAKI CITY UNDER CONSTRUCTION. VIRTUAL REALITY return as limited reissues with serial cards, priced at 3,850 yen each. Two Spatial Discs carry 3D live footage from KAF and V.W.P at 1,650 yen each. The event spans two days, with KAMITSUBAKI FES '26 on day one and KAF's fifth one-man live on day two.
Aug 19
Gugenka released the second HoloModel installment for Stpri on August 18, 2026, featuring the six members in school uniforms. The digital figures are sold as serial cards at the Stpri 10th Anniversary event and online via STPR ONLINE STORE and X Market, priced at 3,850 yen each.
Aug 11
Gugenka will sell digital figures of the Charisma characters in the HoloModels viewer app at the venue merchandise booth of the Bonjinsha Presents Charisma House Tour 2026 Summer live, held August 8 and 9 at TACHIKAWA STAGE GARDEN. Eight serial cards are priced at 4,400 yen each.
Jul 26
Gugenka, a Sanrio group company specializing in XR content, produced and operated two mixed-reality experiences at Sanrio Fest 2026 in Minato Mirai, held June 27-28 at Pacifico Yokohama. Over the two days, approximately 4,300 visitors participated in the company's MR offerings. The first, "Hello Kitty MR Character Greeting," allowed attendees to pet and high-five a virtual Hello Kitty who appeared in front of them through VR headsets, using Brother Industries' immersive space creation system ROOMDIVE. About 2,200 people experienced this greeting. The second, "Pochacco's Pakupaku Daisakusen -Share the ice cream love!-", was an MR shooting game where participants split into two teams, scooped virtual ice cream, and threw it at opponents alongside characters Pochacco, Hangyodon, and My Melody. Approximately 2,100 people played this game. The event overall drew over 20,000 in-person visitors and more than 1 million online views. Gugenka's CEO is Masafumi Mikami.
Jun 22
Gugenka will produce two MR experiences at Sanrio Fest 2026 in Yokohama on June 27-28. Visitors can play a shooting game feeding ice cream to Pompompurin and friends, and meet Hello Kitty via VR headsets. The experiences are free for ages 13 and up, with an exclusive keychain available for purchase.