Gugenka, a Sanrio group company specializing in XR content, has deployed two mixed-reality experiences at Sanrio Fest 2026, drawing approximately 4,300 participants over two days.
Gugenka, a Sanrio group company focused on XR content, produced and operated two mixed-reality experiences at Sanrio Fest 2026, held June 27-28 at Pacifico Yokohama in Minato Mirai. The company's CEO is Masafumi Mikami. The event overall drew over 20,000 in-person visitors and more than 1 million online views.
The first experience, "Hello Kitty MR Character Greeting," let attendees pet and high-five a virtual Hello Kitty through VR headsets, using Brother Industries' immersive space creation system ROOMDIVE. About 2,200 people experienced this greeting. The second, "Pochacco's Pakupaku Daisakusen -Share the ice cream love!-", was an MR shooting game where participants split into two teams, scooped virtual ice cream, and threw it at opponents alongside characters Pochacco, Hangyodon, and My Melody. Approximately 2,100 people played this game. The experiences were free for ages 13 and up, with an exclusive keychain available for purchase.
Gugenka's deployment of two distinct MR attractions at a major Sanrio fan event shows the company scaling its XR expertise from single-character greetings to multiplayer interactive games, testing mass-audience appetite for location-based mixed reality. The company's role as a Sanrio group member positions it to blend virtual characters into real event spaces, offering a new type of character interaction at a major fan festival.
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Jul 26
Gugenka, a Sanrio group company specializing in XR content, produced and operated two mixed-reality experiences at Sanrio Fest 2026 in Minato Mirai, held June 27-28 at Pacifico Yokohama. Over the two days, approximately 4,300 visitors participated in the company's MR offerings. The first, "Hello Kitty MR Character Greeting," allowed attendees to pet and high-five a virtual Hello Kitty who appeared in front of them through VR headsets, using Brother Industries' immersive space creation system ROOMDIVE. About 2,200 people experienced this greeting. The second, "Pochacco's Pakupaku Daisakusen -Share the ice cream love!-", was an MR shooting game where participants split into two teams, scooped virtual ice cream, and threw it at opponents alongside characters Pochacco, Hangyodon, and My Melody. Approximately 2,100 people played this game. The event overall drew over 20,000 in-person visitors and more than 1 million online views. Gugenka's CEO is Masafumi Mikami.
Jun 22
Gugenka will produce two MR experiences at Sanrio Fest 2026 in Yokohama on June 27-28. Visitors can play a shooting game feeding ice cream to Pompompurin and friends, and meet Hello Kitty via VR headsets. The experiences are free for ages 13 and up, with an exclusive keychain available for purchase.