Gugenka is selling Love Live! μ's digital figures in HoloModel as of September 14, 2026, the newest addition to a HoloModel lineup that also covers Stpri, Charisma, and KAMITSUBAKI CITY. The company, a Sanrio group member, also produces mixed-reality event content.
Gugenka's HoloModel service has moved through four property rollouts in 2026. On August 11 the company sold digital figures of the Charisma characters through the viewer app at the Bonjinsha Presents Charisma House Tour 2026 Summer live at TACHIKAWA STAGE GARDEN, with eight serial cards at 4,400 yen each. On August 18 it released the second HoloModel installment for Stpri, six members in school uniforms, sold as serial cards at the Stpri 10th Anniversary event and online through STPR ONLINE STORE and X Market at 3,850 yen each.
September brought two more. At KAMITSUBAKI WARS 2026 at Pacifico Yokohama on September 5-6, Gugenka reissued five Holomodels from KAMITSUBAKI CITY UNDER CONSTRUCTION. VIRTUAL REALITY as limited runs with serial cards at 3,850 yen, alongside two Spatial Discs of 3D live footage from KAF and V.W.P at 1,650 yen each. Then on September 14, Love Live! μ's joined HoloModel: two nine-character sets, the "Bokura no LIVE Kimi to no LIFE" outfits and the National Otonokizaka Academy summer uniforms, at 3,850 yen per body.
Separately, Gugenka's XR business ran the mixed-reality attractions at Sanrio Fest 2026, held June 27-28 at Pacifico Yokohama. About 4,300 visitors took part in the two experiences across the two days. The Hello Kitty MR Character Greeting let attendees pet and high-five a virtual Hello Kitty through VR headsets using Brother Industries' ROOMDIVE system, with about 2,200 participants. The second, an MR shooting game built around Pochacco, Hangyodon, and My Melody, drew about 2,100 players. Gugenka's CEO is Masafumi Mikami.
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Gugenka Inc. has begun selling Love Live! μ's digital figures in its HoloModel service from 12:00 on Monday, September 14, 2026. Two sets are available, each covering nine characters: the "Bokura no LIVE Kimi to no LIFE" outfits and the National Otonokizaka Academy summer uniforms. Every body costs 3,850 yen including tax.
Gugenka will exhibit at KAMITSUBAKI WARS 2026 at Pacifico Yokohama on September 5-6, selling Holomodel digital figures and Spatial Discs. Five Holomodels from KAMITSUBAKI CITY UNDER CONSTRUCTION. VIRTUAL REALITY return as limited reissues with serial cards, priced at 3,850 yen each. Two Spatial Discs carry 3D live footage from KAF and V.W.P at 1,650 yen each. The event spans two days, with KAMITSUBAKI FES '26 on day one and KAF's fifth one-man live on day two.
Gugenka released the second HoloModel installment for Stpri on August 18, 2026, featuring the six members in school uniforms. The digital figures are sold as serial cards at the Stpri 10th Anniversary event and online via STPR ONLINE STORE and X Market, priced at 3,850 yen each.
Gugenka will sell digital figures of the Charisma characters in the HoloModels viewer app at the venue merchandise booth of the Bonjinsha Presents Charisma House Tour 2026 Summer live, held August 8 and 9 at TACHIKAWA STAGE GARDEN. Eight serial cards are priced at 4,400 yen each.
Gugenka, a Sanrio group company specializing in XR content, produced and operated two mixed-reality experiences at Sanrio Fest 2026 in Minato Mirai, held June 27-28 at Pacifico Yokohama. Over the two days, approximately 4,300 visitors participated in the company's MR offerings. The first, "Hello Kitty MR Character Greeting," allowed attendees to pet and high-five a virtual Hello Kitty who appeared in front of them through VR headsets, using Brother Industries' immersive space creation system ROOMDIVE. About 2,200 people experienced this greeting. The second, "Pochacco's Pakupaku Daisakusen -Share the ice cream love!-", was an MR shooting game where participants split into two teams, scooped virtual ice cream, and threw it at opponents alongside characters Pochacco, Hangyodon, and My Melody. Approximately 2,100 people played this game. The event overall drew over 20,000 in-person visitors and more than 1 million online views. Gugenka's CEO is Masafumi Mikami.
Gugenka will produce two MR experiences at Sanrio Fest 2026 in Yokohama on June 27-28. Visitors can play a shooting game feeding ice cream to Pompompurin and friends, and meet Hello Kitty via VR headsets. The experiences are free for ages 13 and up, with an exclusive keychain available for purchase.