Hanaoto 35th Anniversary Popup Opens at Two Sanseido Stores on November 13
Hakusensha's BL label Hanaoto marks its 35th anniversary with a popup store, "Hanaoto 35th Anniversary POPUP ~Welcome to Pajama Party~," running from November 13 to November 29, 2026 at Sanseido Bookstore Ikebukuro Main Store and Sanseido Bookstore Nagoya Main Store.
1 source 1h ago
Reporting from 1 source: Nijimen.
Why it matters
The popup turns a label anniversary into a retail event built on new art for three specific titles, with made-to-order prints and high-priced BIG acrylic stands aimed at collectors rather than casual browsers.
Key Facts
- The Hanaoto 35th Anniversary POPUP runs from November 13 to November 29, 2026.
- The event is held at Sanseido Bookstore Ikebukuro Main Store and Sanseido Bookstore Nagoya Main Store.
- The three featured titles are After Midnight Skin, Usagi Otoko Tora Otoko, and Kimi to Nara Koi o Shite Mite mo.
- The pajama party theme draws on Bakumaru-kun, Hanaoto's baku mascot.
- Made-to-order BIG acrylic stands are priced at 22,000 yen each.
The event covers three titles, After Midnight Skin, Usagi Otoko Tora Otoko, and Kimi to Nara Koi o Shite Mite mo, with newly drawn pajama-party illustrations, original goods, and made-to-order reproduction art prints.
The pajama theme comes from Bakumaru-kun, the label's baku mascot, and each title gets its own nightwear treatment: purple nightwear with a baku plush for After Midnight Skin, striped pajamas with an eye mask and mug for Kimi to Nara Koi o Shite Mite mo, and tiger-motif loungewear with rabbit slippers for Usagi Otoko Tora Otoko.
Goods run from acrylic stands at 1,980 yen and clear files at 660 yen to acrylic blocks at 3,850 yen. Random cheki-style cards and can badges come with complete sets, and the made-to-order tier tops out at BIG acrylic stands at 22,000 yen each alongside framed reproduction art prints.
- Acrylic stands: 3 types, 1,980 yen each
- Acrylic coasters: 3 types, 770 yen each
- Room keyholders: 3 types, 770 yen each
- Clear files: 4 types, 660 yen each
- Acrylic blocks: 3 types, 3,850 yen each
- Umbrella markers: 3 types, 660 yen each
- Panel acrylic stands: 9 types, 880 yen each
- Stickers: 9 types, 440 yen each
- Postcards: 9 types, 275 yen each
- Cheki-style cards: random, 6 designs per title, 385 yen per card; complete sets 3 types, 2,310 yen each
- Can badges: random, 5 designs per title, 440 yen per badge; complete sets 3 types, 2,200 yen each
- BIG acrylic stands: made to order, 3 types, 22,000 yen each
- Framed reproduction art prints: made to order
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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