Hakusensha is running a shojo-focused anniversary and licensing push through its magazine LaLa, while its Young Animal magazine adds a manga adaptation of Sekina Aoi's Asobi no Kankei novels.
Hakusensha's recent activity centers on two of its magazine brands. LaLa, the shojo manga magazine, marked its 50th anniversary with a collaboration PV released in August. The video pairs Tamaki Suoh from Ouran High School Host Club, voiced by Mamoru Miyano, with Takumi Usui from Maid-sama!, voiced by Nobuhiko Okamoto. The two characters hold a lavish exchange and introduce anniversary initiatives. A special advertisement using the video runs at Animate Ikebukuro Main Store in Tokyo.
On the digital side, Comikey announced on August 17 it will release several shojo manga from Hakusensha's catalogue in English. The first title is sora's Crashout Schoolgirl and Degen Teacher, with seven chapters available. Comikey said the lineup will include manga without prior official English releases, and titles pictured include Gakuen Babysitters, Kare Kano, and Moon Child.
At Young Animal, Hakusensha announced that Sekina Aoi's Asobi no Kankei novels will be adapted into a manga by Koruri. The adaptation starts in the next issue on September 25, with Kurehito Misaki credited as character designer. The story follows Kotarou Tokiwa, a substitute manager at a board game cafe who invents an imaginary girlfriend to hide his crush on a coworker.
The three stories show Hakusensha working across anniversary promotion, English-language licensing, and magazine serialization at the same time. LaLa's anniversary is character-driven and tied to the magazine's past hits. The Comikey deal brings older shojo titles to English digital readers. The Asobi no Kankei adaptation keeps Aoi's work in Hakusensha's magazine orbit.
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Hakusensha's Young Animal magazine announced that Sekina Aoi's Asobi no Kankei novels will be adapted into a manga by Koruri, starting in the next issue on September 25. Kurehito Misaki is credited as character designer. The story follows Kotarou Tokiwa, a substitute manager at a board game cafe who invents an imaginary girlfriend to hide his crush on a coworker.
Comikey announced on August 17 it will release several shojo manga from Hakusensha's catalogue in English digitally. The first title is sora's Crashout Schoolgirl and Degen Teacher, with seven chapters available now. Comikey said the lineup will include manga without prior official English releases. Other titles pictured include Gakuen Babysitters, Kare Kano, and Moon Child.
Hakusensha released a collaboration PV for the 50th anniversary of its shoujo manga magazine LaLa. The video features Tamaki Suoh from Ouran High School Host Club voiced by Mamoru Miyano and Takumi Usui from Maid-sama! voiced by Nobuhiko Okamoto. The two characters engage in a lavish exchange while introducing anniversary initiatives. A special advertisement using the video is on display at Animate Ikebukuro Main Store in Tokyo.