Hoshimachi Suisei and Hatsune Miku Likely in New Lotte Ice Cream Commercials
The pairing of a top Hololive VTuber and the iconic VOCALOID character in a major consumer brand campaign signals the continued crossover of virtual entertainers into mainstream Japanese advertising.
Reporting from 1 sources: KAI-YOU.
Lotte's Coolish and Sou ice cream brands posted silhouette images of two singing artist groups for upcoming commercials. Based on the silhouettes and credits for Studio STELLAR, Cover Corporation, and Crypton Future Media, the artists are believed to be VTuber Suisei Hoshimachi and VOCALOID Hatsune Miku. The commercials will feature songs related to 'blue'.
Lotte's Coolish official X account posted silhouette images of two singing artist groups for new commercials for the ice cream brands Coolish and Sou. The credits list Studio STELLAR, Cover Corporation, and Crypton Future Media, leading to widespread speculation that the artists are VTuber Suisei Hoshimachi and VOCALOID Hatsune Miku. According to the announcement, the commercials will feature famous songs related to 'blue'. It is not yet clear whether the two will perform a duet or appear in separate spots.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.