Hatsune Miku remains a prolific cross-media franchise, with active game updates in Project Sekai, new merchandise and figure releases, a party game announced for 2027, and a growing presence in mainstream Japanese advertising and sports events.
Hatsune Miku's presence in 2026 spans multiple fronts. The Project Sekai mobile game continues to receive regular content updates, including new rhythm game songs, full-size 2DMVs, character birthday events, and a collaboration with the Deemo and Cytus series. The game's 6th anniversary campaign invites fan illustrations to appear in an official music video, and a World Link event gave the virtual singer KAITO his own chapter period.
Outside the game, Good Smile Company announced a new multiplayer party game, Hatsune Miku: Starry Party, for Nintendo Switch 2 and PC in 2027, featuring Nendoroid-style characters. The Signature Class figure line added a 1/7 scale Hatsune Miku based on the Symphony 2025 Sapporo Performance visual. Other merchandise includes a Nendoroid rerelease for Miku's 16th birthday, a blood pressure monitor with Miku's voice guidance from Tanita, and a themed cafe in three Japanese cities.
Hatsune Miku also appeared in a live sports setting, throwing the ceremonial first pitch alongside VTuber Suisei Hoshimachi at a Chiba Lotte Marines game, tied to a Lotte ice cream commercial. Crypton Future Media founder Hiroyuki Ito appeared on NHK to discuss generative AI. A separate project, BEYOND BORDERS, will release an EP featuring Miku as lead vocalist with Western artists including Grimes.
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Sega and Colorful Palette released the full-size 2DMV for Hide and Seek Sekai Ver. on the official Project Sekai YouTube channel on August 21, 2026. The video features Hatsune Miku and Leo/need singing the song, which was written and composed by 19 -iku-. Hide and Seek is available as a rhythm game song through Music Cards at the Music Shop in Project Sekai: Colorful Stage! feat. Hatsune Miku for iOS and Android.
NHK will air a special program on August 30, 2026, in which singer Ado discusses her life from childhood to the present, including her struggles with self-denial and her time in a closet. Virtual singer Hatsune Miku provides narration. Ado said she hopes her story reaches someone's heart.
Sega and Colorful Palette added STEAKA's new song "Stardust Rain" to Project Sekai Colorful Stage! feat. Hatsune Miku on August 15, 2026. The unit song features KAITO and MORE MORE JUMP! and is available to all players through the in-game Present feature. The 3DMV and 2DMV are on YouTube.
Magic: The Gathering opened order sales for the Hatsune Miku collaboration deck, Secret Lair Commander Deck: Hatsune Miku, on Rakuten Books on August 11. The 24-hour order window runs until August 12 at 12:29. The deck costs 25,300 yen including tax, with delivery planned within 2027.
Kaiyodo will release a 1/7 scale figure of Hatsune Miku as the Azure Dragon incarnation, based on an illustration by Su An Lily. Pre-orders open August 17 at the Kaiyodo Online Store. The figure stands about 270mm tall and is priced at 27,500 yen.
Sega and Colorful Palette released the full-size 2D music video for "Tenbin, Yubisaki de Furete" (Sekai ver.) on the official Project Sekai YouTube channel on August 7, 2026. The song, written and composed by Roku Uhana, is sung by Kagamine Rin and Leo/need. Players can receive the track from in-game Gifts.
Sega and Colorful Palette began the Project Sekai Colorful Stage! feat. Hatsune Miku event Leap Beyond The Limits! and the Piercing Light Gacha on August 9, 2026. The event runs through August 15, with an after-live on August 15 and 16. The gacha features three new ★4 members with live costumes.
Good Smile Company is re-releasing its 1/7 scale Hatsune Miku figure themed on the Chinese historical story 'Ambush from Ten Sides.' The figure, based on illustrator Rei's ink-painting style visual, depicts Miku holding a pipa. Reservations are open on Amazon Japan, priced at 36,440 yen, with release scheduled for June 30, 2027.
Good Smile Company announced the Blind Box Series Snow Miku All-Stars Figure Collection Vol. 2, featuring eight figures of odd-year Snow Miku designs by illustrator Eku Uekura. Each figure stands about 75mm tall with a dedicated base. The set releases in February 2027, priced at 2,200 yen each.
Sega and Colorful Palette released the full-size 2DMV for Hana ni Kaze (SEKAI ver.) on the official Project Sekai YouTube channel on August 4, 2026. The track, written and composed by Balloon, is sung by Hatsune Miku and Vivid BAD SQUAD. It is available for the iOS and Android rhythm and adventure game Project Sekai: Colorful Stage! feat. Hatsune Miku.
Sega and Colorful Palette added the new song "Tenbin, Yubisaki de Furete" by Roku Uzuhana to Project Sekai on July 31. The song is a Leo/need unit track available via in-game gifts. The event "Echo of a Prayer" runs through August 7, with new members and an after-live.
Sega and Colorful Palette announced new song contributions from RokUzuka, STEAKA, and syudou, a Jin song addition campaign, a Vocaloid collaboration called The Music Style, and four new rhythm game songs for Project Sekai Colorful Stage! feat. Hatsune Miku.
Sega and Colorful Palette released the full-size 2D music video for "Dame Ningen da!" (SEKAI ver.) on the official Project Sekai YouTube channel on July 23, 2026. The song, written and composed by Usushio Shisū, is performed by Hatsune Miku and MORE MORE JUMP! and is available as a rhythm game song via Music Card exchange.
Project Sekai: Colorful Stage! feat. Hatsune Miku is running the HAPPY BIRTHDAY Shiraishi An 2026 event from July 23 to July 28, 2026. The event includes a birthday live on July 26, a MySekai scenery contest, and new gacha banners featuring a birthday-limited Shiraishi An member and reruns of past birthday-limited members.
Good Smile Company has opened pre-orders for a Hatsune Miku plastic model kit in its PLAMATEA series. The non-scale model stands approximately 150mm tall and features articulated joints for posing. It includes a pre-painted "smile" face, plus three additional expression faces (smile, open mouth, and chibi face) that require decal application. Accessories include an action tie, a microphone, and multiple interchangeable wrist parts. Color separation is achieved through molded colors, pre-colored parts, and some stickers. Markings can be applied using either stickers or decals. The kit also comes with a base that has an articulated support rod. The prototype was created by Takenouchi Kenkyusei, with production cooperation from TEAM NAVEL (Unitec). The price is 6,300 yen (tax included). Pre-orders are open until September 2, 2026, and the kit is scheduled for release in January 2027.
Crypton Future Media announced on July 22, 2026, that a new smartphone game, Hatsune Miku Graphy Collection: Mysterious Music Comet Re:Merge, will launch for iOS and Android in fall 2026. The game is free-to-play with item-based microtransactions and features the six Piapro Characters: Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO. The main visual, showing the characters smiling against a starry sky, was newly drawn by illustrator Kocha Majitaro. The game's genre and further details have not been disclosed and will be announced at a later date. The title suggests a connection to the music RPG Hatsune Miku Graphy Collection: Mysterious Music Comet, which ended service in 2020. To commemorate the announcement, special stickers will be distributed at the Hatsune Miku Magical Mirai 2026 events in Hamamatsu, Osaka, and Tokyo starting July 2026. Visitors can receive a sticker by showing their screen following the game's official X account at the Crypton Future Media Digital Content Team booth.
VTuber Suisei Hoshimachi and virtual idol Hatsune Miku threw the first pitch at a Chiba Lotte Marines game on Monday. Hoshimachi appeared on the pitcher's mound via screen and delivered a perfect pitch to Marines player Shingo Ishikawa. The event was part of Lotte's summer ice cream campaign.
Sega and Colorful Palette released the full-size 2DMV of "Hikari" (Sekai ver.) on the official Project Sekai YouTube channel on July 17, 2026. The song, written and composed by Atsu Mizuno, is sung by MEIKO and 25-ji, Nightcord de. Players can also claim the track in-game from the Present menu.
A themed cafe featuring Hatsune Miku and other Piapro characters opens in Tokyo, Aichi, and Osaka from August 2026. The Hatsune Miku Wa Modern Cafe combines Japanese and Western elements with newly drawn art of the characters in Japanese-patterned outfits. The menu includes character-inspired dishes and sweets, and cafe-only merchandise will be sold. Reservations open via lottery and first-come basis.
Sega and Colorful Palette are holding the World Link event 'Kimi no Tonari, Kimi to Miru Ashita' in Project Sekai from July 19 to 29, featuring five chapter periods for Tenma Saki, Aoyagi Touya, Kamishiro Rui, Akiyama Mizuki, and KAITO. The 'Around table WITH you! Gacha' runs from July 19 to 31, adding five new ★4 members with live costumes.
Sega and Colorful Palette have started the HAPPY BIRTHDAY Nene Kusanagi 2026 event in Project Sekai: Colorful Stage! feat. Hatsune Miku. Running from July 17 to 22, the event includes a limited gacha, birthday live performances on July 20, exclusive furniture crafting, and a MySekai scenery contest. The character Nene Kusanagi (CV: Machico) is the focus, with special rewards for participating in the virtual live.
Bandai has released the Project Sekai: Colorful Stage! feat. Hatsune Miku Sticker Biscuits, a confectionery toy with 26 types of stickers featuring in-game stamp illustrations. Pre-orders for the 12-piece box begin July 17, 2026, at 1:00 PM on Premium Bandai for 2,592 yen. Each box contains one die-cut sticker and 21g of character-printed biscuits. Shipment is scheduled for November 2026. The product is not a Premium Bandai exclusive.
Pre-orders are now open on Amazon Japan for the rerelease of the Hatsune Miku Happy 16th Birthday Ver. Nendoroid from Good Smile Arts Shanghai. The figure includes three face parts and optional accessories such as a birthday cake and a replica of Miku's software packaging. It is priced at 9,222 yen and ships in November 2026.
Good Smile Company's top scale figure line Signature Class has a new entry: a 1/7 scale Hatsune Miku based on the main visual of the Hatsune Miku Symphony 2025 Sapporo Performance. The figure, illustrated by Rella, features aurora coating on the hair and a combination of pearl paint and clear parts. Reservations are open at Rakuten Books for 32,799 yen.
The song "Hanataba" by MIMI has been added as a playable rhythm game track to Project Sekai: Colorful Stage! feat. Hatsune Miku starting July 13, 2026. Players can obtain it via Music Card at the Music Shop. It is available in two versions: Sekai ver. featuring MEIKO, Kohane Azusawa, and An Shiraishi, and Virtual Singer ver. featuring Kafu.
Hatsune Miku and Hoshimachi Suisei will appear at the ceremonial first pitch of the Chiba Lotte Marines vs. Fukuoka SoftBank Hawks game on July 20, 2026 at ZOZO Marine Stadium. The appearance is tied to a new CM for Lotte's Coolish and Sou brands, released July 3, featuring the song 'Blue's Nest' by Tatsuya Kitani with character design by Kope Nishiki. A collaboration hotel room and train jack are also planned.
Bandai is taking pre-orders for a new gashapon set titled Hatsune Miku Machibouke. The set includes four deformed figures of Hatsune Miku, Kagamine Rin, Kagamine Len, and KAITO, each with a sad expression and sitting pose. The concept is "always waiting for you." Each figure costs 400 yen. Pre-orders close July 23, 2026, with shipping expected in October 2026.
Sega and Colorful Palette released a full-size 2DMV for the Sekai version of '1000-Nen Ikiteru' (lyrics and composition by Iyowa) on the Project Sekai official YouTube channel. The video features Megurine Luka and Wonderlands×Showtime performing the song. Players can also unlock the track as a playable rhythm game song by exchanging Music Cards at the in-game Music Shop.
Hoshimachi Suisei will throw the ceremonial first pitch at the July 20 baseball game between the Chiba Lotte Marines and Fukuoka SoftBank Hawks at ZOZO Marine Stadium. Hatsune Miku will appear on the stadium's video screens to cheer during the ceremony. The appearance is tied to a new commercial for Lotte's Coolish and Sō products, in which both sing the song "Ao no Sumika" by Tatsuya Kitani. The commercial was released on July 3. Additional promotions include a collaboration room at Lotte City Hotel Kinshicho and a train jack on the Tokyo Metro Hibiya Line. Suisei commented, "I'll aim for a blazing fastball!!" The game starts at 17:00, with doors opening at 15:00 and the first pitch scheduled around 16:40. The event is part of Lotte's sponsored game day titled "A cold, blue summer has arrived. Coolish & Sō DAY." Crypton Future Media, the company behind Hatsune Miku, announced the appearance.
The Chiba Lotte Marines will host a sponsored game day on July 20, 2026, featuring Hoshimachi Suisei and Hatsune Miku. Suisei will throw the ceremonial first pitch before the game against the Fukuoka SoftBank Hawks, while Miku will appear on the stadium vision. Suisei said she aims for a fastball and will cheer the crowd.
Sega and Colorful Palette released the full-size 2DMV for 'Gimme more!' (Sekai ver.) on the official Project Sekai YouTube channel on July 8, 2026. The song, sung by Hatsune Miku and MORE MORE JUMP! with lyrics and composition by Merokuru, is also available in-game from the 'Present' function.
Good Smile Company announced Hatsune Miku: Starry Party on July 5, a party action game for up to six players featuring Nendoroid-style virtual singers. It is planned for release in 2027 on PC via Steam and Nintendo Switch 2. The trailer shows Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO on a floating island.
Hiroyuki Ito, the founder of Crypton Future Media and creator of Hatsune Miku, will appear on NHK's opinion program "Viewpoint and Argument" to discuss generative AI and creative activities. The broadcast airs on NHK E-tele on July 7 and on NHK General on July 8.
Crypton Future Media and Good Smile Company announced Hatsune Miku Nendoroid Starry Party, a 3D party game for Nintendo Switch 2 and PC via Steam, launching in 2027. Players control Nendoroid-styled characters from the Miku franchise in party games. A separate project, BEYOND BORDERS, will release an EP featuring Miku as lead vocalist with Western artists including Grimes.
Dengeki Hobby Web published the third installment of dealer information for Wonder Festival 2026 Summer, three weeks before the July 26 event. The roundup covers figures from KanColle, Medalist, Vigilante -My Hero Academia ILLEGALS-, Blue Archive, Uma Musume, Tsukihime, Made in Abyss, and more, with sculpts by Okiraku-dou, Būrian-Wa-Sa-Seki, Atelier ITO, and others.
Tanita will release the Upper Arm Voice Blood Pressure Monitor BP-CU Hatsune Miku Model, a health device featuring Hatsune Miku's voice for measurement guidance and encouragement. Pre-orders open July 3, 2026 through the Tanita Online Shop. The device includes chatter mode with random health tips and error alerts, with newly drawn illustrations by Kurumitsu.
Good Smile Company announced a 1/7 scale figure of Hatsune Miku based on the main visual for the Hatsune Miku Symphony 2025 Sapporo Performance. The figure is part of the company's top-tier Signature Class line, sculpted by Soga with coloring by Graham Mask, and is scheduled for release in September 2027 at 32,800 yen.
Celsys and Sega are running the 'Everyone Creates a Music Video Campaign' from July 1 to August 31, 2026, for the 6th anniversary of Project Sekai: Colorful Stage! feat. Hatsune Miku. Fans submit illustrations themed 'Memories of Project Sekai' on social media with a specific hashtag. Selected works will appear in a collaboration music video scheduled for fall 2026. Participants can also receive a free three-month CLIP STUDIO PAINT PRO license, and 50 winners will get an original clear file.
Sega and Colorful Palette released the full-size 2DMV of "All-in-One" (Sekai ver.) on the official Project Sekai YouTube channel on June 28, 2026. The song is sung by Kagamine Len and Wonderlands x Showtime, with lyrics and music by Wada Takeaki. The track is also available in-game via the Gift feature.
Lotte's Coolish and Sou ice cream brands posted silhouette images of two singing artist groups for upcoming commercials. Based on the silhouettes and credits for Studio STELLAR, Cover Corporation, and Crypton Future Media, the artists are believed to be VTuber Suisei Hoshimachi and VOCALOID Hatsune Miku. The commercials will feature songs related to 'blue'.
Sega began releasing the Chokonose Premium Figure Hatsune Miku × Cinnamoroll Mofutto Ver. at Japanese amusement facilities on June 26. The figure shows Miku lifting her hair with a relaxed expression, dressed in a costume with detailed texture, alongside the Sanrio character Cinnamoroll.
Sega will release a prize figure collaboration between Hatsune Miku and Sanrio's Cinnamoroll on July 24. The figure, part of the Hatsune Miku Series XStellar line, features Miku in a cool white marine outfit with Cinnamoroll beside her. It measures approximately 18 x 19 cm.
Project Sekai: Colorful Stage! feat. Hatsune Miku began a collaboration with the Deemo and Cytus series on June 21, 2026. The event includes a login campaign, a premium gacha, a stamp mission, and the addition of the song "SAIRAI" by Shinichi Kobayashi. The collaboration runs through July 3.
Project Sekai: Colorful Stage! feat. Hatsune Miku is running the birthday event "HAPPY BIRTHDAY Kamishiro Rui 2026" from June 21 to June 26, 2026. Players can collect items, pour dew into the Celebration Tree, and craft birthday-limited furniture. Two birthday gachas are also available through June 26.
Good Smile Company announced a Nendoroid of Hatsune Miku in the main visual costume for Magical Mirai 2025, themed "Seigaiten" (starry sky), designed by illustrator Tiv. The figure includes three expression parts, a microphone, star, and zunda dango. A re-release of the Magical Mirai 2016 Ver. Nendoroid was also announced. Both are scheduled for advance sale at Magical Mirai 2026 and pre-orders open August 31, 2026.
Project Sekai: Colorful Stage! feat. Hatsune Miku added the song Eien Hanahadashii on June 12, 2026. The track, composed by Shishi Shishi, is available in two versions: a Sekai version sung by Megurine Luka and Vivid BAD SQUAD, and a Virtual Singer version sung by Hatsune Miku. A 3DMV for the song also released on the official YouTube channel.
Project Sekai: Colorful Stage! feat. Hatsune Miku added the song "Raspberry*Monster" as a rhythm game song on June 5, 2026. It is obtained by exchanging Music Cards at the Music Shop. Two versions are available: a SEKAI version by Hatsune Miku and Leo/need, and a Virtual Singer version by Hatsune Miku. The 3DMV for the song also released on the official YouTube channel.
The RG 1/144 RX-78-2 Gundam Ver.2.0 [Hatsune Miku Ver.] will go on special sale at Gundam Base Annex New Chitose Airport starting May 30, 2026. The kit uses molded colors inspired by Hatsune Miku's blue-green, silver, and black palette, and includes original decals and colored beam saber effects. Price is 4,290 yen.