Hatsune Miku is active across multiple media, with a new party game announced for 2027, a live baseball appearance scheduled for July 2026, and ongoing content updates in Project Sekai, alongside new figure releases and a health device collaboration.
Hatsune Miku remains a constant presence in gaming, merchandise, and live events. The most recent stories center on a July 20, 2026 appearance at the Chiba Lotte Marines game, where the virtual singer appeared on the stadium vision, while Hololive VTuber Hoshimachi Suisei threw the ceremonial first pitch. This event follows a Lotte ice cream commercial campaign that paired Miku with Suisei, confirmed by silhouette images and production credits.
In gaming, Good Smile Company announced Hatsune Miku: Starry Party for a 2027 release on Nintendo Switch 2 and PC via Steam. The party action game features Nendoroid-style virtual singers, marking the first major Miku title for the Switch 2. Meanwhile, Project Sekai: Colorful Stage! feat. Hatsune Miku continues to receive regular updates: new songs (including "Eien Hanahadashii" and "Raspberry*Monster"), full-size 2DMVs, and collaborations with the Deemo and Cytus series. The game also launched a 6th anniversary campaign that invites fan illustrations to appear in a music video.
Figure releases remain frequent. Good Smile Company announced a Signature Class 1/7 scale figure based on the Hatsune Miku Symphony 2025 Sapporo visual, and a Nendoroid of Miku in the Magical Mirai 2025 costume. Sega released prize figures in the Hatsune Miku × Cinnamoroll collaboration line, with a summer design set for July 24. A limited Gunpla kit, the RG 1/144 RX-78-2 Gundam Ver.2.0 [Hatsune Miku Ver.], went on sale at Gundam Base Annex. Outside of collectibles, Tanita released a blood pressure monitor featuring Miku's voice guidance, and Crypton Future Media creator Hiroyuki Ito appeared on NHK to discuss generative AI.
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Hatsune Miku and Hoshimachi Suisei will appear at the ceremonial first pitch of the Chiba Lotte Marines vs. Fukuoka SoftBank Hawks game on July 20, 2026 at ZOZO Marine Stadium. The appearance is tied to a new CM for Lotte's Coolish and Sou brands, released July 3, featuring the song 'Blue's Nest' by Tatsuya Kitani with character design by Kope Nishiki. A collaboration hotel room and train jack are also planned.
Bandai is taking pre-orders for a new gashapon set titled Hatsune Miku Machibouke. The set includes four deformed figures of Hatsune Miku, Kagamine Rin, Kagamine Len, and KAITO, each with a sad expression and sitting pose. The concept is "always waiting for you." Each figure costs 400 yen. Pre-orders close July 23, 2026, with shipping expected in October 2026.
Sega and Colorful Palette released a full-size 2DMV for the Sekai version of '1000-Nen Ikiteru' (lyrics and composition by Iyowa) on the Project Sekai official YouTube channel. The video features Megurine Luka and Wonderlands×Showtime performing the song. Players can also unlock the track as a playable rhythm game song by exchanging Music Cards at the in-game Music Shop.
Hoshimachi Suisei will throw the ceremonial first pitch at the July 20 baseball game between the Chiba Lotte Marines and Fukuoka SoftBank Hawks at ZOZO Marine Stadium. Hatsune Miku will appear on the stadium's video screens to cheer during the ceremony. The appearance is tied to a new commercial for Lotte's Coolish and Sō products, in which both sing the song "Ao no Sumika" by Tatsuya Kitani. The commercial was released on July 3. Additional promotions include a collaboration room at Lotte City Hotel Kinshicho and a train jack on the Tokyo Metro Hibiya Line. Suisei commented, "I'll aim for a blazing fastball!!" The game starts at 17:00, with doors opening at 15:00 and the first pitch scheduled around 16:40. The event is part of Lotte's sponsored game day titled "A cold, blue summer has arrived. Coolish & Sō DAY." Crypton Future Media, the company behind Hatsune Miku, announced the appearance.
The Chiba Lotte Marines will host a sponsored game day on July 20, 2026, featuring Hoshimachi Suisei and Hatsune Miku. Suisei will throw the ceremonial first pitch before the game against the Fukuoka SoftBank Hawks, while Miku will appear on the stadium vision. Suisei said she aims for a fastball and will cheer the crowd.
Sega and Colorful Palette released the full-size 2DMV for 'Gimme more!' (Sekai ver.) on the official Project Sekai YouTube channel on July 8, 2026. The song, sung by Hatsune Miku and MORE MORE JUMP! with lyrics and composition by Merokuru, is also available in-game from the 'Present' function.
Good Smile Company announced Hatsune Miku: Starry Party on July 5, a party action game for up to six players featuring Nendoroid-style virtual singers. It is planned for release in 2027 on PC via Steam and Nintendo Switch 2. The trailer shows Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO on a floating island.
Hiroyuki Ito, the founder of Crypton Future Media and creator of Hatsune Miku, will appear on NHK's opinion program "Viewpoint and Argument" to discuss generative AI and creative activities. The broadcast airs on NHK E-tele on July 7 and on NHK General on July 8.
Crypton Future Media and Good Smile Company announced Hatsune Miku Nendoroid Starry Party, a 3D party game for Nintendo Switch 2 and PC via Steam, launching in 2027. Players control Nendoroid-styled characters from the Miku franchise in party games. A separate project, BEYOND BORDERS, will release an EP featuring Miku as lead vocalist with Western artists including Grimes.
Dengeki Hobby Web published the third installment of dealer information for Wonder Festival 2026 Summer, three weeks before the July 26 event. The roundup covers figures from KanColle, Medalist, Vigilante -My Hero Academia ILLEGALS-, Blue Archive, Uma Musume, Tsukihime, Made in Abyss, and more, with sculpts by Okiraku-dou, Būrian-Wa-Sa-Seki, Atelier ITO, and others.
Tanita will release the Upper Arm Voice Blood Pressure Monitor BP-CU Hatsune Miku Model, a health device featuring Hatsune Miku's voice for measurement guidance and encouragement. Pre-orders open July 3, 2026 through the Tanita Online Shop. The device includes chatter mode with random health tips and error alerts, with newly drawn illustrations by Kurumitsu.
Good Smile Company announced a 1/7 scale figure of Hatsune Miku based on the main visual for the Hatsune Miku Symphony 2025 Sapporo Performance. The figure is part of the company's top-tier Signature Class line, sculpted by Soga with coloring by Graham Mask, and is scheduled for release in September 2027 at 32,800 yen.
Celsys and Sega are running the 'Everyone Creates a Music Video Campaign' from July 1 to August 31, 2026, for the 6th anniversary of Project Sekai: Colorful Stage! feat. Hatsune Miku. Fans submit illustrations themed 'Memories of Project Sekai' on social media with a specific hashtag. Selected works will appear in a collaboration music video scheduled for fall 2026. Participants can also receive a free three-month CLIP STUDIO PAINT PRO license, and 50 winners will get an original clear file.
Sega and Colorful Palette released the full-size 2DMV of "All-in-One" (Sekai ver.) on the official Project Sekai YouTube channel on June 28, 2026. The song is sung by Kagamine Len and Wonderlands x Showtime, with lyrics and music by Wada Takeaki. The track is also available in-game via the Gift feature.
Lotte's Coolish and Sou ice cream brands posted silhouette images of two singing artist groups for upcoming commercials. Based on the silhouettes and credits for Studio STELLAR, Cover Corporation, and Crypton Future Media, the artists are believed to be VTuber Suisei Hoshimachi and VOCALOID Hatsune Miku. The commercials will feature songs related to 'blue'.
Sega began releasing the Chokonose Premium Figure Hatsune Miku × Cinnamoroll Mofutto Ver. at Japanese amusement facilities on June 26. The figure shows Miku lifting her hair with a relaxed expression, dressed in a costume with detailed texture, alongside the Sanrio character Cinnamoroll.
Sega will release a prize figure collaboration between Hatsune Miku and Sanrio's Cinnamoroll on July 24. The figure, part of the Hatsune Miku Series XStellar line, features Miku in a cool white marine outfit with Cinnamoroll beside her. It measures approximately 18 x 19 cm.
Project Sekai: Colorful Stage! feat. Hatsune Miku began a collaboration with the Deemo and Cytus series on June 21, 2026. The event includes a login campaign, a premium gacha, a stamp mission, and the addition of the song "SAIRAI" by Shinichi Kobayashi. The collaboration runs through July 3.
Project Sekai: Colorful Stage! feat. Hatsune Miku is running the birthday event "HAPPY BIRTHDAY Kamishiro Rui 2026" from June 21 to June 26, 2026. Players can collect items, pour dew into the Celebration Tree, and craft birthday-limited furniture. Two birthday gachas are also available through June 26.
Good Smile Company announced a Nendoroid of Hatsune Miku in the main visual costume for Magical Mirai 2025, themed "Seigaiten" (starry sky), designed by illustrator Tiv. The figure includes three expression parts, a microphone, star, and zunda dango. A re-release of the Magical Mirai 2016 Ver. Nendoroid was also announced. Both are scheduled for advance sale at Magical Mirai 2026 and pre-orders open August 31, 2026.
Project Sekai: Colorful Stage! feat. Hatsune Miku added the song Eien Hanahadashii on June 12, 2026. The track, composed by Shishi Shishi, is available in two versions: a Sekai version sung by Megurine Luka and Vivid BAD SQUAD, and a Virtual Singer version sung by Hatsune Miku. A 3DMV for the song also released on the official YouTube channel.
Project Sekai: Colorful Stage! feat. Hatsune Miku added the song "Raspberry*Monster" as a rhythm game song on June 5, 2026. It is obtained by exchanging Music Cards at the Music Shop. Two versions are available: a SEKAI version by Hatsune Miku and Leo/need, and a Virtual Singer version by Hatsune Miku. The 3DMV for the song also released on the official YouTube channel.
The RG 1/144 RX-78-2 Gundam Ver.2.0 [Hatsune Miku Ver.] will go on special sale at Gundam Base Annex New Chitose Airport starting May 30, 2026. The kit uses molded colors inspired by Hatsune Miku's blue-green, silver, and black palette, and includes original decals and colored beam saber effects. Price is 4,290 yen.