Hoshimachi Suisei Establishes Personal Agency Studio STELLAR
The establishment of a personal agency for a hololive talent marks a structural shift in how Cover Corp supports top-tier VTubers pursuing mainstream music careers, separating solo artist operations from group activities while keeping the talent within the broader hololive ecosystem.
Reporting from 1 sources: hololive production (JP).
Cover Corp announced on March 22, 2026, that VTuber Hoshimachi Suisei has established a personal agency named Studio STELLAR to strengthen her artist activities. Suisei, who debuted in 2018 and joined hololive production in 2019, will shift the core of her work to solo efforts under the new agency. The move aims to support her stated goal of performing at Tokyo Dome and achieving further success in the mainstream music scene. Cover Corp stated the change is necessary to sharpen her music activities and continue reaching higher levels. While solo activities such as music, streaming, merchandise sales, and fan club operations will move to Studio STELLAR, Suisei will continue collaborations and group activities as a hololive production VTuber. Talent management for the new agency will be handled by NERD Inc., which will cooperate with Cover Corp to support her solo career. Cover Corp described the move as a step toward expanding VTubers' reach and realizing its mission of creating a culture loved worldwide.
Hoshimachi Suisei's new agency Studio STELLAR will handle her solo music, streaming, merchandise, and fan club operations going forward. The announcement comes on the eighth anniversary of her debut. Cover Corp president Tani Sato Motoaki signed the notice, which frames the agency as a vehicle for Suisei to reach Tokyo Dome and break further into the major music scene. Suisei previously achieved milestones including being the first VTuber to appear on THE FIRST TAKE and surpassing 100 million views for her MV Bibbideba. She has also held solo concerts at Saitama Super Arena and Nippon Budokan. NERD Inc., led by president Masaki Takahashi and representative director Sota Osawa, will provide talent management for Studio STELLAR under a collaborative framework with Cover Corp. Cover Corp emphasized that Suisei's growth will help elevate VTuber culture into a more widely embraced form of entertainment, and that it will continue to support her fully. The company also confirmed that Suisei will still participate in hololive collaborations and group events, and that merchandise and event planning will proceed in consultation with Cover Corp and partners.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- hololive production (JP) 星街すいせいのアーティスト活動強化を目的とした個人事務所「Studio STELLAR」設立および新支援体制への移行に関するお知らせ