Cover Corp operates hololive production across music, games, merchandise, and a Japan-wide pop-up store tour running into 2027. Its next confirmed launches are Takane Lui's first solo live on December 16, 2026 and Holojan, a mahjong game with Aiming, in 2026.
Cover Corp's recent output is dominated by two things: a long series of limited-time retail and merchandise collaborations, and a slate of anniversary and solo events tied to its talents. The company has run its Travel Diary pop-up series through Kenting in August, Hsinchu in July, and Kaohsiung in October, all with NoonX, and opened its hololive production official pop up shop in Tokyo with MOVIC, a tour that continues to Nagoya, Fukuoka, Osaka, and Sapporo into March 2027. Separate US and China runs include City Groove with Bandai Namco Amusement America and holonatsu Paradise in Shanghai. Merchandise deals extend to sukajan jackets with BLACK BALLOON MARKET, AR pins for hololive -Justice- with Pinfinity, and an afternoon tea line with Medialink Group.
The music and live side is built around anniversaries and solo shows. hololive RECORDS marked its first anniversary with an 11-CD box set and a two-day event at K Arena Yokohama in January 2027. Nene Momosuzu's first solo live report followed a July 29 show, while Takane Lui and Hakos Baelz both have first solo concerts set for December 2026 at Kanadevia Hall. A hololive 7th fes. after-screening ran in theaters over four days in August and September.
The company's software push centers on hololive Dreams, which launched on iOS, Android, and Steam in July after passing 1.5 million pre-registrations. Holojan, a mahjong game made with Aiming, is scheduled for 2026 on iOS, Android, Windows, and browser. A TV anime, hololive: Let's Head Out!, was named in September with 29 talents and no broadcast date or studio.
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Cover Corporation and game company Aiming announced Hololive Mahjong -Holojan- on Friday, October 9, with pre-registration open the same day. The mahjong game features 37 Hololive talents, including Shirakami Fubuki and Houshou Marine, and is scheduled for release within 2026 on iOS, Android, Windows, and browser, free to play with item purchases.
COVER Corporation announced the next hololive production pop-up store, "Autumn Colors｜London Travel Diary," made with NoonX. It runs from October 23 to November 30, 2026 at Dream Mall in Kaohsiung, with illustrations pairing autumn foliage and London streetscapes with six talents: Shirakami Fubuki, Houshou Marine, Tsunomaki Watame, Kobo Kanaeru, Hakos Baelz, and Juufuutei Raden. Merchandise includes vehicle fenders and random can badges in 12 designs.
Cover Corp. announced on October 4, 2026 that hololive member Takane Lui will hold her first solo live, Takane Lui 1st Live "REBELLION," on December 16, 2026 at Kanadevia Hall in Bunkyo Ward, Tokyo. Doors open at 17:30, the stream starts at 18:00, and the performance begins at 18:30. The first advance lottery for venue tickets opened the same day and runs through October 13 at 23:59, with results and payment from October 16 to October 19. A second advance lottery runs October 22 to November 3, and general sale opens November 14 at 13:00. Venue seats range from 9,800 yen for balcony standing to 14,000 yen for arena standing with early entry, and all venue tickets include an emblem keychain bonus. Streaming tickets cost 6,800 yen on SPWN and ZAIKO, with a 13,600 yen pair ticket on SPWN, sold until January 16, 2027 at 20:00. Archive viewing ends January 16, 2027 at 23:59. Goods preorders also opened October 4.
Cover Corporation announced a collaboration with Pinfinity on augmented reality collectible pins for the hololive -Justice- unit, which debuted in 2024. Individual pins cover Elizabeth Rose Bloodflame, Gigi Murin, Cecilia Immergreen, and Raora Panthera. A limited edition set bundles all four with a serialized logo pin, capped at 2,024 sets worldwide. Each pin unlocks animation and sound through the free Pinfinity app. The collection is on sale now.
COVER Corporation opened applications on Monday for the first advance lottery for Hakos Baelz 1st Concert "REGALIA," the hololive member's solo show at Kanadevia Hall in Tokyo on Tuesday, December 1, 2026. The first lottery runs from 9:00 PM Monday through 11:59 PM Sunday, October 4, with winner confirmation and payment from October 8 through October 12. Venue tickets range from 9,800 yen for balcony standing to 16,000 yen for arena standing with early entry, and all tickets come with a keychain. The early entry tier adds a pre-show fan meeting. Streaming tickets cost 6,800 yen and are sold through SPWN, with sales running from September 28 through January 8, 2027, and the archive viewable until 11:59 PM that day. Concert merchandise went on sale the same day, with a sales window through October 26.
Cover Corporation named its long-teased hololive project during a livestream on September 23, 2026, held to mark the brand's 10th anniversary. The abbreviation Odeholo stands for Odekake hololive, with the official English title hololive: Let's Head Out! The project is a TV anime adaptation, and it brings 29 hololive members together as an ensemble cast. A new teaser visual also went out, showing all 29 participating talents in one image, which is the first major look at how the group assembles. The livestream had been teased around the Odeholo abbreviation before the stream aired, and the September 23 broadcast is where the title, the English name, the format, and the cast count all landed at once. Cover Corporation has not attached a broadcast date, episode count, or production studio to the project in these announcements.
COVER Corporation announced a sukajan jacket collaboration between hololive and merchandise brand BLACK BALLOON MARKET, operated by Kaitac Family. The lineup pairs six talents with jackets: Kureiji Ollie, Kobo Kanaeru, Ninomae Ina'nis, Hakos Baelz, Mizumiya Su, and Kikirara Vivi. Each jacket carries original illustrations reproduced in embroidery. Pre-orders run from September 17 to October 12, 2026, at 33,000 yen, with shipping in late December 2026.
Cover Corporation will open the "hololive production official pop up shop" at Ikebukuro PACKS from Saturday, October 3, 2026, with cooperative operation by MOVIC Co., Ltd. The tour covers Tokyo, Nagoya, Fukuoka, Osaka, and Sapporo, beginning with Ikebukuro through Sunday, November 1, 2026. Nagoya runs Friday, November 6 to Monday, November 23, 2026. Fukuoka follows Friday, December 11 to Sunday, December 20, 2026, Osaka Saturday, January 9 to Sunday, January 17, 2027, and Sapporo Friday, March 19 to Sunday, March 28, 2027. Original merchandise based on newly drawn bus guide visuals will be sold, with regional products: Tokyo carries three talents, and each later city carries two. Some hololive official goods and licensed merchandise will also be available. Admission restrictions using LivePocket-Ticket- are planned for the first two days in Ikebukuro, with possible numbered tickets afterward depending on crowding. Locations for Nagoya onward and business hours are to be updated on the special site.
Cover Corp's derivative game brand holo Indie released the free mystery adventure game HoloTrials: Case Covered on Steam on Thursday, September 10, 2026. Developed by VTAC Games, it is set in holoHigh, a parallel world where Hololive talents are high school students. Players control student detective Watson Amelia through exploration, interrogation, and courtroom battles, with English and Spanish language support.
Bandai Namco Amusement America and hololive English -Justice- will launch the POP-UP STORE -City Groove in September 2026. The limited-time event visits five US cities through March 2027, offering exclusive merchandise, a mini game, and photo opportunities. Each stop features newly illustrated city-pop inspired artwork created for the event.
COVER Corporation announced on August 18 that it will hold a series of events themed around "hololive Dreams," the first official smartphone game for Hololive, to commemorate the 9th anniversary of Hololive Production. The initiative includes two major projects: the walking event "Holo~Cal Yokohama Arc" and the music and fireworks event "Holo Hanabi 2026." The Holo~Cal Yokohama Arc, the second installment of the local support project, runs from September 18 to October 9 in the Yokohama Minato Mirai area. It features collaborations with seven talents: Houshou Marine, Yukihana Lamy, Omaru Polka, Hakui Koyori, Kobo Kanaeru, Hakos Baelz, and Ichijou Ririka. Activities include a stamp rally, limited voice lines, collaboration drinks, newly drawn merchandise, and life-size panel displays at venues such as Yokohama World Porters and Minato Mirai Tokyu Square. Holo Hanabi 2026, titled "~ hololive production 9th Anniversary Fireworks ~Blooming Dreams," takes place on October 15 at Saitama Stadium 2002. The event, which returns after last year's show in Makuhari, will feature fireworks and drones synchronized with Hololive songs.
Cover Corporation released an official report for Nene Momosuzu's first solo live, held July 29 at Tokyo Garden Theater. The show featured a delivery-themed opening, a setlist including her signature song and hololive medleys, and a story of her becoming the strongest idol. Archive viewing tickets are now on sale.
COVER Corporation announced the SUNRISEPOP x hololive production late-summer mystery project "holonatsu Paradise," a pop-up event at Bailian ZX Creative Center in Shanghai from August 30 to September 9, 2026. The event features exclusive key visuals of seven hololive talents and a wide range of exclusive merchandise, including Shanghai-exclusive commemorative items.
COVER Corporation announced a new NoonX collaboration pop-up store, "hololive production Midsummer｜Kenting Travel Diary," opening August 11 at Top City Taichung and running through September 9, 2026. The event features Shirakami Fubuki, Houshou Marine, Tsunomaki Watame, Kobo Kanaeru, Hakos Baelz, and Juufuutei Raden in a tropical seaside theme with exclusive merchandise and interactive activities.
QualiArts and COVER Corporation launched "hololive Dreams" (abbreviated as "HoloDori") on July 23, 2026, for iOS, Android, and Steam. The game is the first official smartphone title for the hololive production VTuber group. It is a free-to-play rhythm and RPG set in a theme park, where players raise talents, play rhythm games and mini-games, and build a dream park. Pre-downloads for the smartphone versions began on July 22. The developers announced that cumulative pre-registrations surpassed 1.5 million, triggering in-game rewards for all 54 participating talents, including a "Kawaii Hairpin" accessory and five gacha tickets. To celebrate the launch, a "15-Day 25-Song Addition Campaign" will add 25 songs over 15 consecutive days, and a login bonus will award diamonds equivalent to 10 gacha pulls. Players can also obtain one talent of their choice at the highest rarity at the start of the game.
Cover Corporation announced a collaboration with Medialink Group for an afternoon tea party-themed merchandise line featuring seven talents from hololive, hololive Indonesia, and hololive English. The products debut at ACGHK 2026 from July 24 to 28 at the Medialink Group booth.
Cover Corp, the operator of the VTuber agency Hololive Production, announced on July 16, 2026, that pre-orders have opened for the selection album "hololive RECORDS HISTORY COLLECTION" under its label hololive RECORDS. The company also revealed a real-life live event, "hololive RECORDS MUSIC STAGE 2027," scheduled for January 9 and 10, 2027, at K Arena Yokohama in Yokohama City. The album commemorates the first anniversary of the hololive RECORDS label. It is an 11-CD box set containing 67 songs, including original tracks personally selected by Hololive talents and collaboration songs such as event theme songs that were previously only available through digital distribution. The set costs 17,600 yen (tax included) and comes with 67 special jacket cards, one for each song. It also includes a serial code for advance lottery tickets to the January 2027 live event. The lineup for the two-day event has been announced. Day 1 on January 9 will feature AZKi, Sakura Miko, Hakos Baelz, and ReGLOSS. Day 2 on January 10 will feature Shirakami Fubuki, Houshou Marine, Kobo Kanaeru, and FLOW GLOW.
Cover Corporation announced on July 10, 2026, that the after-screening of the hololive Production all-members live event "hololive 7th fes. Ridin' on Dreams," originally held in March 2026, will be shown at theaters across Japan over four days. The screenings are scheduled for August 29 and 30, and September 5 and 6, 2026, with each day dedicated to one of the event's four stages. Tickets are priced at 4,500 yen for a regular ticket and 5,200 yen for a ticket including a set of silver tape and confetti stickers. A lottery system via Lawson Ticket runs in two rounds, starting July 10, followed by general and theater sales. Each screening will include an exclusive comment video from two talents: for Stage 1, Tsunomaki Watame and FUWAMOCO; Stage 2, Shishiro Botan and Elizabeth Rose Bloodflame; Stage 3, Kikirara Vivi and Pavolia Reine; Stage 4, Todoroki Hajime and Kaela Kovalskia. Attendees may use penlights and cheer vocally, but recording and photography are prohibited. All visitors receive a clear postcard featuring the event's key visual. Original goods will also be sold at the theaters.
COVER Corporation announced a limited-time collaboration between hololive production and the Taiwanese mahjong game Celebrity Mahjong, starting July 15, 2026. The crossover features talents Houshou Marine, Hakui Koyori, and Juufuutei Raden, with in-game events, exclusive outfit sets, a cheering event, card albums, and a merchandise booth at Comic Exhibition in Taipei from July 23 to 26.
Cover Corp. announced on June 25, 2026 that it has developed an in-house plugin integrating 3D effects into the streaming software OBS. The plugin uses Spout technology to offload rendering from the company's Studio App to OBS, enabling effects like relighting, ambient occlusion, and decals. It is currently used only internally, with plans to distribute it to talents later.
COVER Corporation and NoonX will host a "hololive Spring Travel Diary" pop-up store at Big City Mall Hsinchu in Taiwan from July 1 to August 9, 2026. The event features six talents, exclusive merchandise, a lucky draw machine, a card gacha machine, a photo booth, and a Tokyo Sakura Photo Wall.
Cover Corp announced on March 22, 2026, that VTuber Hoshimachi Suisei has established a personal agency named Studio STELLAR to strengthen her artist activities. Suisei, who debuted in 2018 and joined hololive production in 2019, will shift the core of her work to solo efforts under the new agency. The move aims to support her stated goal of performing at Tokyo Dome and achieving further success in the mainstream music scene. Cover Corp stated the change is necessary to sharpen her music activities and continue reaching higher levels. While solo activities such as music, streaming, merchandise sales, and fan club operations will move to Studio STELLAR, Suisei will continue collaborations and group activities as a hololive production VTuber. Talent management for the new agency will be handled by NERD Inc., which will cooperate with Cover Corp to support her solo career. Cover Corp described the move as a step toward expanding VTubers' reach and realizing its mission of creating a culture loved worldwide.
Cover Corp and QualiArts announced that pre-registrations for the first official hololive smartphone game, hololive Dreams, have passed 1 million. Milestone rewards include dot sunglasses for all 54 talents. A second area, Megasphere, themed around games and casinos, will launch alongside the previously announced Harmony Garden. Additional pre-registration rewards and a JR Tokai collaboration were also revealed.