Cover Corp. is developing an OBS plugin for 3D effects, opening a pop-up store in Taiwan, and has established a personal agency for hololive talent Hoshimachi Suisei, while its mobile game hololive Dreams has surpassed 1 million pre-registrations.
Cover Corp. has been active across several fronts in 2026, expanding its technical tools, physical retail presence, talent management structure, and mobile gaming reach. On June 25, the company announced an in-house OBS plugin that uses Spout technology to offload 3D effects like relighting and ambient occlusion from its Studio App to OBS, decoupling effect development from the app's release cycle. The plugin is currently used internally, with plans to distribute it to talents later.
In physical retail, Cover Corp. and NoonX will host a hololive Spring Travel Diary pop-up store at Big City Mall Hsinchu in Taiwan from July 1 to August 9, 2026, featuring six talents, exclusive merchandise, and interactive attractions. This extends the company's physical retail presence into Taiwan with a themed event.
A significant structural change came in March 2026, when Cover Corp. announced that VTuber Hoshimachi Suisei established a personal agency named Studio STELLAR to strengthen her solo artist activities, with talent management handled by NERD Inc. Suisei will continue collaborations and group activities as a hololive production VTuber, while solo operations move to the new agency. Cover Corp. described the move as a step toward expanding VTubers' reach. Separately, the first official hololive smartphone game, hololive Dreams, developed with QualiArts, surpassed 1 million pre-registrations, prompting additional rewards and a JR Tokai collaboration.
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Bandai Namco Amusement America and hololive English -Justice- will launch the POP-UP STORE -City Groove in September 2026. The limited-time event visits five US cities through March 2027, offering exclusive merchandise, a mini game, and photo opportunities. Each stop features newly illustrated city-pop inspired artwork created for the event.
COVER Corporation announced on August 18 that it will hold a series of events themed around "hololive Dreams," the first official smartphone game for Hololive, to commemorate the 9th anniversary of Hololive Production. The initiative includes two major projects: the walking event "Holo~Cal Yokohama Arc" and the music and fireworks event "Holo Hanabi 2026." The Holo~Cal Yokohama Arc, the second installment of the local support project, runs from September 18 to October 9 in the Yokohama Minato Mirai area. It features collaborations with seven talents: Houshou Marine, Yukihana Lamy, Omaru Polka, Hakui Koyori, Kobo Kanaeru, Hakos Baelz, and Ichijou Ririka. Activities include a stamp rally, limited voice lines, collaboration drinks, newly drawn merchandise, and life-size panel displays at venues such as Yokohama World Porters and Minato Mirai Tokyu Square. Holo Hanabi 2026, titled "~ hololive production 9th Anniversary Fireworks ~Blooming Dreams," takes place on October 15 at Saitama Stadium 2002. The event, which returns after last year's show in Makuhari, will feature fireworks and drones synchronized with Hololive songs.
Cover Corporation released an official report for Nene Momosuzu's first solo live, held July 29 at Tokyo Garden Theater. The show featured a delivery-themed opening, a setlist including her signature song and hololive medleys, and a story of her becoming the strongest idol. Archive viewing tickets are now on sale.
COVER Corporation announced the SUNRISEPOP x hololive production late-summer mystery project "holonatsu Paradise," a pop-up event at Bailian ZX Creative Center in Shanghai from August 30 to September 9, 2026. The event features exclusive key visuals of seven hololive talents and a wide range of exclusive merchandise, including Shanghai-exclusive commemorative items.
COVER Corporation announced a new NoonX collaboration pop-up store, "hololive production Midsummer｜Kenting Travel Diary," opening August 11 at Top City Taichung and running through September 9, 2026. The event features Shirakami Fubuki, Houshou Marine, Tsunomaki Watame, Kobo Kanaeru, Hakos Baelz, and Juufuutei Raden in a tropical seaside theme with exclusive merchandise and interactive activities.
QualiArts and COVER Corporation launched "hololive Dreams" (abbreviated as "HoloDori") on July 23, 2026, for iOS, Android, and Steam. The game is the first official smartphone title for the hololive production VTuber group. It is a free-to-play rhythm and RPG set in a theme park, where players raise talents, play rhythm games and mini-games, and build a dream park. Pre-downloads for the smartphone versions began on July 22. The developers announced that cumulative pre-registrations surpassed 1.5 million, triggering in-game rewards for all 54 participating talents, including a "Kawaii Hairpin" accessory and five gacha tickets. To celebrate the launch, a "15-Day 25-Song Addition Campaign" will add 25 songs over 15 consecutive days, and a login bonus will award diamonds equivalent to 10 gacha pulls. Players can also obtain one talent of their choice at the highest rarity at the start of the game.
Cover Corporation announced a collaboration with Medialink Group for an afternoon tea party-themed merchandise line featuring seven talents from hololive, hololive Indonesia, and hololive English. The products debut at ACGHK 2026 from July 24 to 28 at the Medialink Group booth.
Cover Corp, the operator of the VTuber agency Hololive Production, announced on July 16, 2026, that pre-orders have opened for the selection album "hololive RECORDS HISTORY COLLECTION" under its label hololive RECORDS. The company also revealed a real-life live event, "hololive RECORDS MUSIC STAGE 2027," scheduled for January 9 and 10, 2027, at K Arena Yokohama in Yokohama City. The album commemorates the first anniversary of the hololive RECORDS label. It is an 11-CD box set containing 67 songs, including original tracks personally selected by Hololive talents and collaboration songs such as event theme songs that were previously only available through digital distribution. The set costs 17,600 yen (tax included) and comes with 67 special jacket cards, one for each song. It also includes a serial code for advance lottery tickets to the January 2027 live event. The lineup for the two-day event has been announced. Day 1 on January 9 will feature AZKi, Sakura Miko, Hakos Baelz, and ReGLOSS. Day 2 on January 10 will feature Shirakami Fubuki, Houshou Marine, Kobo Kanaeru, and FLOW GLOW.
Cover Corporation announced on July 10, 2026, that the after-screening of the hololive Production all-members live event "hololive 7th fes. Ridin' on Dreams," originally held in March 2026, will be shown at theaters across Japan over four days. The screenings are scheduled for August 29 and 30, and September 5 and 6, 2026, with each day dedicated to one of the event's four stages. Tickets are priced at 4,500 yen for a regular ticket and 5,200 yen for a ticket including a set of silver tape and confetti stickers. A lottery system via Lawson Ticket runs in two rounds, starting July 10, followed by general and theater sales. Each screening will include an exclusive comment video from two talents: for Stage 1, Tsunomaki Watame and FUWAMOCO; Stage 2, Shishiro Botan and Elizabeth Rose Bloodflame; Stage 3, Kikirara Vivi and Pavolia Reine; Stage 4, Todoroki Hajime and Kaela Kovalskia. Attendees may use penlights and cheer vocally, but recording and photography are prohibited. All visitors receive a clear postcard featuring the event's key visual. Original goods will also be sold at the theaters.
COVER Corporation announced a limited-time collaboration between hololive production and the Taiwanese mahjong game Celebrity Mahjong, starting July 15, 2026. The crossover features talents Houshou Marine, Hakui Koyori, and Juufuutei Raden, with in-game events, exclusive outfit sets, a cheering event, card albums, and a merchandise booth at Comic Exhibition in Taipei from July 23 to 26.
Cover Corp. announced on June 25, 2026 that it has developed an in-house plugin integrating 3D effects into the streaming software OBS. The plugin uses Spout technology to offload rendering from the company's Studio App to OBS, enabling effects like relighting, ambient occlusion, and decals. It is currently used only internally, with plans to distribute it to talents later.
COVER Corporation and NoonX will host a "hololive Spring Travel Diary" pop-up store at Big City Mall Hsinchu in Taiwan from July 1 to August 9, 2026. The event features six talents, exclusive merchandise, a lucky draw machine, a card gacha machine, a photo booth, and a Tokyo Sakura Photo Wall.
Cover Corp announced on March 22, 2026, that VTuber Hoshimachi Suisei has established a personal agency named Studio STELLAR to strengthen her artist activities. Suisei, who debuted in 2018 and joined hololive production in 2019, will shift the core of her work to solo efforts under the new agency. The move aims to support her stated goal of performing at Tokyo Dome and achieving further success in the mainstream music scene. Cover Corp stated the change is necessary to sharpen her music activities and continue reaching higher levels. While solo activities such as music, streaming, merchandise sales, and fan club operations will move to Studio STELLAR, Suisei will continue collaborations and group activities as a hololive production VTuber. Talent management for the new agency will be handled by NERD Inc., which will cooperate with Cover Corp to support her solo career. Cover Corp described the move as a step toward expanding VTubers' reach and realizing its mission of creating a culture loved worldwide.
Cover Corp and QualiArts announced that pre-registrations for the first official hololive smartphone game, hololive Dreams, have passed 1 million. Milestone rewards include dot sunglasses for all 54 talents. A second area, Megasphere, themed around games and casinos, will launch alongside the previously announced Harmony Garden. Additional pre-registration rewards and a JR Tokai collaboration were also revealed.