Japan TikTok Shop GMV Up 12.26% as Summer-End Sale Lifts Sales
The summer-end sale lifted GMV and sales volume while ad spend dropped, and food and beverage posted the sharpest category growth at roughly 46 percent week over week.
Reporting from 1 source: ASCII.jp.
Japan's TikTok Shop market for August 24-30 posted GMV of 2.601 billion yen, up 12.26 percent week over week, with sales volume up 11.59 percent to 1.1507 million units. The TokuToku SALE Summer's End Sale ran August 27-29. Beauty and personal care led categories at 578 million yen, while food and beverage grew about 46 percent. Ad budget fell 4.68 percent to 29 million yen.
Kalodata Japan's weekly read of the TikTok Shop market for August 24-30 shows GMV at 2.601 billion yen, up 12.26 percent from the prior week, with sales volume up 11.59 percent to 1.1507 million units. The TokuToku SALE Summer's End Sale ran August 27-29. Over the past four weeks GMV has moved from 2.297 billion yen to 2.601 billion, with average selling price settling at 2,261 yen. The category ranking below is led by beauty and personal care at 578 million yen, with food and beverage the fastest riser at roughly 46 percent.
- Beauty and Personal Care: 578 million yen, top category
- Food and Beverage: 424 million yen, up about 46 percent week over week
- Ladies' Wear and Innerwear: 277 million yen
- Smartphone and Electronics: 161 million yen
- Toys and Hobbies: 158 million yen
- Home Goods: 121 million yen
- Health: 115 million yen
- Travel Bags: 113 million yen
- Men's Wear and Underwear: 79 million yen
- Fashion Accessories: 75 million yen
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.