Monday, 6 July 2026
Anime, manga, and games, with a take · A Yukimedia publication
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Japanese Hallmark Releases Snoopy Sitting Plush and Peanuts Athletic Club Goods

The release marks a significant expansion of Hallmark Japan's direct import business for PEANUTS merchandise, offering a curated selection of American Hallmark products that have not been widely available in Japanese retail before.

Key Facts

  • Japanese Hallmark will release 10 new PEANUTS merchandise items on July 15, 2026, including a Snoopy sitting plush in a varsity jacket holding a pennant for 4,950 yen.
  • The 'Peanuts Athletic Club' collection features characters playing baseball and soccer, with a tumbler made of next-generation plastic that holds 32 ounces (about 946 ml).
  • A special figure evoking a vintage comic cover includes a description of Charles M. Schulz's comic history on its back.
  • The Zip-Along Plush makes Snoopy scurry when its tail is pulled, sized for small children's hands.
  • Sega Fave will release its own PEANUTS prize items in July 2026, including a 'Dekaparu' plush about 63 cm long from July 17.

Reporting from 3 sources: GAME Watch (Impress), Dengeki Hobby Web, Anime Anime.

Japanese Hallmark Releases Snoopy Sitting Plush and Peanuts Athletic Club Goods

Japanese Hallmark will release a line of imported PEANUTS merchandise from American Hallmark on July 15, 2026. The lineup includes 10 new products, headlined by the sporty and nostalgic "Peanuts Athletic Club" collection. Key items include a Snoopy sitting plush in a varsity jacket holding a pennant (4,950 yen), a lying plush with baseball-themed decorations (3,960 yen), a jigsaw puzzle featuring the whole gang playing sports (4,950 yen), a mug (3,960 yen), a figure of Charlie Brown and cheerleader Snoopy (6,600 yen), and a tumbler (5,500 yen). Other products include a "Zip-Along Plush" that scuttles when its tail is pulled (2,640 yen), a pastel checkerboard lying plush (3,960 yen), a vintage comic cover-style figure (14,960 yen), and Snoopy 3D bookends (8,250 yen). The goods will be available at specialty stores nationwide, select events, and the Hallmark Japan official online store.

The American company Hallmark has produced PEANUTS merchandise for over 60 years, starting with greeting cards in 1960, according to the Anime Anime piece. The new import line handled by Hallmark Japan draws on that history. The "Peanuts Athletic Club" collection depicts the characters playing baseball and soccer, with designs themed around team spirit.

The tumbler in the Athletic Club set is made of a next-generation plastic with cold and heat resistance, holds 32 ounces (about 946 ml), and is described as light enough for daily carry and outdoor use. The special figure that evokes a vintage comic cover includes a description of creator Charles M. Schulz's comic history on its back, a detail the Anime Anime article notes appeals to collectors. The Zip-Along Plush has a mechanism that makes Snoopy scurry when its tail is pulled, sized for small children's hands.

Separately, Sega Fave is releasing its own PEANUTS prize items in July 2026, as covered by Dengeki Hobby Web. Those include a "Dekaparu" plush (about 63 cm long, available from July 17), a mascot hair clip set in five sherbet colors (soda, lime, lemon, orange, peach; from July 3), a cooler bag with Snoopy applique embroidery (two colors; from July 10), a plush toy of Snoopy riding a float (from July 10), a "Party Ver." set of three plush toys (Snoopy, Charlie Brown, Woodstock; from July 17), and a mascot in sherbet colors (five types; from July 17). These Sega prizes are not part of the Hallmark import line.

Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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