KOJIMA Productions and Parco Open Strand Store at Shibuya Parco
The store expands the DEATH STRANDING franchise into a cross-brand retail experience, treating the game less as a single product and more as a lifestyle label.
Reporting from 2 sources: 4Gamer.net, GAME Watch (Impress).
KOJIMA PRODUCTIONS and PARCO will open a limited-time pop-up store, the "KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE," at Shibuya PARCO in Tokyo from June 6 to August 30. Admission is free. The store is the latest iteration of events the two companies have run for the "DEATH STRANDING" series. It will feature collaborations with over 15 brands including Dickies, VICTORINOX, and U-TREASURE, spanning fashion, music, food, and lifestyle. Original goods from KOJIMA PRODUCTIONS' mascot LUDENS and the DEATH STRANDING series will be sold, including posters (five types, 1,650 yen each), "DEATH STRANDING 2 Trading Pin Badge vol.2" (five types, random, 770 yen each), a "DEATH STRANDING Strand Shoulder Strap" (1,980 yen), and an "Anicorn DEATH STRANDING 2 Ring Terminal" (39,600 yen). Customers spending 5,000 yen or more will receive a random limited "LUDENS Original Card" (five types). Details on products and projects will be announced later.
The pop-up runs for nearly three months, from June 6 through August 30, at the Shibuya PARCO 5F Event Space. The collaborating brands, which number over 15, are drawn from fashion, music, food, and lifestyle sectors. The store will also carry official goods tied to the upcoming DEATH STRANDING 2: ON THE BEACH, including a trading pin badge series and a high-end ring terminal priced at 39,600 yen. The purchase bonus LUDENS Original Cards come in five randomly selected designs. PARCO and KOJIMA PRODUCTIONS have held similar DEATH STRANDING events before, making this the latest in a recurring retail partnership.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.