Kojima Productions is running a limited-time Strand Store pop-up at Shibuya Parco through August 30, 2026, with over 15 cross-genre collaborations and new merchandise, while also releasing a CD player collaboration and a Nendoroid of Hideo Kojima.
Kojima Productions has spent 2026 extending the Death Stranding brand into physical retail and lifestyle merchandise. The company and Parco opened the Strand Store at Shibuya Parco on June 6, running through August 30. The pop-up features a giant Ludens figure, Death Stranding goods, and collaborations with more than 15 brands across fashion, music, food, and lifestyle, including Dickies, Disk Union, and Brain Dead. Original merchandise includes posters, trading pin badges, a strand shoulder strap, and an Anicorn ring terminal.
The store expanded in August with new products. A knit tote bag with the Ahiru-Ludens motif, a T-shirt with a new Ludens illustration by Yoji Shinkawa, and collaborations with Disk Union and BLOCKHEAD MOTORS were added. A special exhibition of Shinkawa's rough sketches and an RC car event are also planned. Separately, km5 will launch a wireless CD player designed after the BB Pod on August 1, 2026, sold at the Strand Store.
Beyond the store, Kojima Productions' reach grew through merchandise and hardware. Good Smile Arts Shanghai is releasing a Nendoroid of Hideo Kojima, standing about 100mm tall, with three expression parts and optional accessories, available for pre-order at 6,500 yen with a December 31, 2026 release. Unitcom released recommended PCs for Death Stranding 2: On the Beach under the LEVEL∞ series by iiyama PC on June 5, with AMD Ryzen processors and Radeon graphics. The studio also participated in International Cat Day on August 8 with cat-themed art.
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Anime and manga accounts celebrated International Cat Day on August 8 with cat-themed art and messages. Participants included Cyberpunk 2077, Pragmata, Inherit the Winds, Black Torch, Akira Failing in Love, Kodansha, and Kojima Productions, among others.
Parco Games announced new August products for the Kojima Productions pop-up store in Shibuya, including a knit tote bag with the Ahiru-Ludens motif, a T-shirt with a new Ludens illustration by Yoji Shinkawa, and collaborations with Disk Union and BLOCKHEAD MOTORS. A special exhibition of Shinkawa's rough sketches and an RC car event are also planned.
km5 will launch the Instant Disc Audio Cp1 DEATH STRANDING 2 Model, a wireless CD player designed after the BB Pod, on August 1, 2026. The official collaboration with Kojima Productions will also be sold at the KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE at Shibuya PARCO. The model has special coloring, caution marks as accents, and a redesigned outer, plus a limited-design postcard.
Sony announced on July 1, 2026, that production of physical discs for new PlayStation games will end in January 2028. Social media users, including influencer KAMI and analyst Daniel Ahmad, noted that game creator Hideo Kojima posted in August 2021 about digital data no longer being personally owned, calling it a prediction. Others expressed sadness and nostalgia, with some recalling Microsoft's 2013 Xbox One policies.
Good Smile Arts Shanghai is releasing a Nendoroid of Hideo Kojima, the creator of Metal Gear and Death Stranding. The figure stands about 100mm tall, includes three expression parts and optional accessories, and is available for pre-order on Amazon Japan at 6,500 yen with a December 31, 2026 release date.
Unitcom released recommended PCs for Death Stranding 2: On the Beach under the LEVEL∞ series by iiyama PC on June 5. Prices start at 264,800 yen. The machines feature AMD Ryzen processors and Radeon graphics, are BTO-compatible, and meet Japan's Green Purchasing Law standards.
Kojima Productions and Parco Games have opened a limited-time pop-up store called the Strand Store at Shibuya Parco, running from June 6 to August 30. The store features a giant Ludens figure, Death Stranding merchandise, and over 15 cross-genre collaborations with brands like Dickies, Disk Union, and Brain Dead. Admission is free.
KOJIMA PRODUCTIONS and PARCO will open a limited-time pop-up store, the "KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE," at Shibuya PARCO in Tokyo from June 6 to August 30. Admission is free. The store is the latest iteration of events the two companies have run for the "DEATH STRANDING" series. It will feature collaborations with over 15 brands including Dickies, VICTORINOX, and U-TREASURE, spanning fashion, music, food, and lifestyle. Original goods from KOJIMA PRODUCTIONS' mascot LUDENS and the DEATH STRANDING series will be sold, including posters (five types, 1,650 yen each), "DEATH STRANDING 2 Trading Pin Badge vol.2" (five types, random, 770 yen each), a "DEATH STRANDING Strand Shoulder Strap" (1,980 yen), and an "Anicorn DEATH STRANDING 2 Ring Terminal" (39,600 yen). Customers spending 5,000 yen or more will receive a random limited "LUDENS Original Card" (five types). Details on products and projects will be announced later.