Lawson Ticket Xone VTuber Mizuki Shiroboshi To Navigate New HMV Store
HMV LaLaport Sakai opens on the third floor of LaLaport Sakai in Osaka on November 17, 2026.
1 source 3h ago
Reporting from 1 source: PANORA.
Why it matters
The store is using a team-backed VTuber as permanent in-store infrastructure rather than a one-off appearance, so opening-week campaigns and Mizuki Shiroboshi goods now carry the retail identity of an HMV branch.
Key Facts
- HMV LaLaport Sakai opens on the third floor of LaLaport Sakai in Osaka on Tuesday, November 17, 2026.
- Mizuki Shiroboshi is the official VTuber of the esports team Lawson Ticket Xone, operated by Lawson Ticket.
- Mizuki Shiroboshi's in-store navigation starts November 17, 2026, on digital signage near the store entrance.
- Ponta points are awarded at 10 times the rate on in-store product purchases from November 17 to November 30.
- Imported discs are 10 percent off for two items and 20 percent off for three or more during the bargain campaign.
Mizuki Shiroboshi, the official VTuber of the Lawson Ticket Xone esports team, becomes the store's digital signage navigator from opening day, introducing the store, floor guide, campaigns, rankings, and event information. Her goods go on sale in-store, and a welcome gate at the entrance carries new-release visuals.
HMV LaLaport Sakai opens on the third floor of LaLaport Sakai in Osaka on Tuesday, November 17, 2026, and Mizuki Shiroboshi is listed as the in-store navigator from that date. The signage sits near the entrance and covers a floor guide, campaign information, best-seller rankings, and event information, with broadcast contents subject to change.
Two campaigns run from November 17 through Monday, November 30: Ponta points at 10 times the usual rate on in-store product purchases, and discounts on eligible products. KIDS DVD and Blu-ray are 10 percent off. Imported discs are 10 percent off for two items and 20 percent off for three or more. Further campaigns, including an original tenugui towel giveaway, are listed on the store page.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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