Minecraft Opens First Tokyo Game Show Booth, Tied To Dungeons II
Mojang is treating a regional booth as a full global campaign, routing worldwide fan participation through the main game, YouTube, and social media instead of keeping the Tokyo event local.
Key Facts
- Minecraft Dungeons II launched on September 29.
- Mojang Studios set up Minecraft's first dedicated Tokyo Game Show booth, centered on Minecraft Dungeons II.
- Mojang Head of Marketing Tabitha Hayes said Minecraft has sold more than 425 million copies worldwide.
- Hayes said roughly six years have passed since the previous Minecraft Dungeons game.
- Listed pricing for Minecraft Dungeons II was 4,135 yen on Switch 2 and 3,831 yen on PS5 as of the article's publication.
Reporting from 3 sources: GameBusiness.jp, Inside, Game Spark.
Mojang Studios brought Minecraft to Tokyo Game Show with its first dedicated booth, built around the action RPG Minecraft Dungeons II, which launched on September 29. The booth combined hands-on demos with a campaign called Battle for Tokyo, Tokyo-set footage, and participation routes through the main Minecraft game, YouTube, and social media. Mojang Head of Marketing Tabitha Hayes said the booth is a way of giving back to Japanese players and creators, whose builds, stories, and communities have shaped the game. She cited Minecraft's more than 425 million copies sold worldwide. Hayes said Japan's creative culture was an important source of inspiration for the art style of Minecraft Dungeons II, pointing to Japanese entertainment's imagination and visual storytelling. She framed Japan's culture around the linked acts of creating, watching, and playing, and said the campaign lets fans worldwide contribute to a shared goal. No future Japan activities were announced.
Minecraft Dungeons II is a hack-and-slash action RPG and a sequel that arrives about six years after the previous game. The demo at the booth was the first hands-on opportunity for the game in Japan.
- Playable content covered cooperative adventuring, character customization, and combat depth for both newcomers and genre veterans.
- Hayes said the team wants the game in front of people who have never played Minecraft, not only co-op and action RPG fans.
- Asked what the Japanese market means to Mojang, she called Japan "an extremely important presence" in a community built on the game's 425 million copies sold.
- Minecraft Dungeons II launched on September 29 for PS5 and Switch 2, listed at 3,831 yen and 4,135 yen.
"Our relationship with Japan's Minecraft community goes far beyond Tokyo Game Show," Hayes said, adding there was "nothing specific we can announce today about future activities." The interview was published with a correction note dated 2026/10/02 fixing the spelling of the interviewee's name.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.