Netflix Anime Viewing Grew 39% As Overall Hours Rose 4.5%
An MPA report on the anime economy finds Netflix anime views rose from 3.33 billion hours in the first half of 2023 to 4.64 billion in the first half of this year, a 39% gain against 4.5% for total viewing.
1 source Sep 17
Reporting from 1 source: Deadline Anime.
Why it matters
The MPA's own framing puts the next two years as the window that decides how new anime financing splits between global platforms and Japanese rights holders, with Sony the only company the report credits with an end-to-end anime stack.
Anime went from 3.6% to 4.75% of all Netflix hours. The MPA now expects global anime spending to grow about 10% a year to 2030.
Anime now accounts for 4.75% of all hours watched on Netflix, up from 3.6% in the first half of 2023, according to the MPA's The Anime Economy report. The figures come from Netflix's own twice-yearly What We Watched disclosures.
In Asia, Netflix carries half the region's anime across eight markets, and the MPA calls Japan a two-horse race between Netflix and Prime Video, each holding more than 40% of overall anime. YouTube reaches 70 million monthly viewers in Japan.
The report expects global anime spend to rise roughly 10% per year to 2030, led by Asia outside Japan and North America.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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