New Era Sets Pokémon 30th Anniversary Caps and Apparel for November 20
New Era will release a Pokémon 30th anniversary apparel line on November 20, with prices starting at 4,400 yen.
1 source 59m ago
Reporting from 1 source: GAME Watch (Impress).
Why it matters
A headwear brand putting 25 anniversary SKUs into general retail distribution points to Pokémon's 30th year being treated as a broad merchandising push rather than a single commemorative drop.
Key Facts
- New Era will release Pokémon 30th anniversary items on November 20, with prices starting at 4,400 yen.
- The lineup totals 25 types, mainly caps, plus T-shirts, tote bags and neck pouches.
- The 59FIFTY cap is priced at 7,700 yen and the 9FORTY A-frame Trucker at 5,500 yen.
- Designs include Pikachu, Ditto, Bulbasaur, Venusaur and Charmander, plus a 30th anniversary logo.
- Items go on sale at New Era stores, the New Era official online store and New Era retailers nationwide.
The lineup runs to 25 types, mostly caps, plus T-shirts, tote bags and neck pouches, with designs featuring Pikachu, Ditto, Bulbasaur, Venusaur, Charmander and a 30th anniversary logo. Sizes range from kids to adults. Items go on sale at New Era stores, the New Era official online store and New Era retailers nationwide.
The top of the range is the 59FIFTY cap at 7,700 yen, followed by the 9FORTY A-frame Trucker at 5,500 yen and the 9TWENTY at 4,950 yen. Apparel includes a short sleeve cotton T-shirt at 6,050 yen, a three-pack of short sleeve T-shirts at 11,000 yen, a tote bag at 4,620 yen and a neck pouch at 4,400 yen.
Kids versions are priced separately: the Youth 9FIFTY at 4,950 yen, the Youth 9TWENTY at 4,400 yen and the Youth Short Sleeve Cotton T-Shirt at 5,280 yen. The collaboration covers 25 types in all and goes on sale November 20.
- 59FIFTY: 7,700 yen
- 9FORTY A-frame Trucker: 5,500 yen each
- 9TWENTY: 4,950 yen each
- Short Sleeve Cotton T-Shirt: 6,050 yen each
- Short Sleeve 3Pack T-Shirts: 11,000 yen for a three-piece set
- Tote Bag: 4,620 yen each
- Neck Pouch: 4,400 yen
- Youth 9FIFTY: kids, 4,950 yen each
- Youth 9TWENTY: kids, 4,400 yen each
- Youth Short Sleeve Cotton T-Shirt: kids, 5,280 yen each
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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Sources
- GAME Watch (Impress) ニューエラ（NEW ERA）×「ポケモン」コラボの商品ラインナップ公開！