PDOLE, Cross Marketing, gr.a.m Form Overseas Expansion Support Partnership
The partnership targets the gap between research data and actual decision-making, aiming to leave expansion know-how inside client companies instead of outsourcing it.
Reporting from 1 source: ASCII.jp.
PDOLE, Cross Marketing, and gr.a.m have signed a partnership to support Japanese companies expanding overseas. The program combines Cross Marketing's market evaluation framework, gr.a.m's local primary information, and PDOLE's AI-based consulting product Globalize AI. The aim is to help companies build their own business plans and financial models rather than rely entirely on outside consultants, with coverage across 80 countries.
Japan's domestic market is shrinking as the population declines, and that pressure is pushing more companies to look overseas. The three firms say the usual routes fail in different ways: survey data alone does not tell a company whether a business will actually work, while handing the whole job to an outside consultant is expensive and leaves no decision-making know-how inside the company.
The partnership is built around PDOLE's Globalize AI product, which takes Cross Marketing's market evaluation framework and gr.a.m's local primary information and turns them into business viability checks, financial models, and plans that can stand up in a board meeting. Coverage spans 80 countries, more than 95 percent of the countries in JETRO's overseas expansion survey.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.