Xsolla Brings Hands-On Demo Zone to Tokyo Game Show 2026
Xsolla is using TGS to press its off-app-store direct sales case to Japanese developers, with the AI Toolkit getting its first domestic showing as Google's Play Store fee structure shifts.
Reporting from 1 source: GameBusiness.jp.
Xsolla will exhibit at Tokyo Game Show 2026 at Makuhari Messe from September 17 to 21, with a venue-limited demo zone where visitors can operate its Web Shop, Publishing Suite, and new AI Toolkit products. The booth targets Japanese developers with its off-app-store direct sales pitch, citing KLab's Web Shop becoming a third sales channel and Google's new Play Store fee structure.
The booth, at 10-W01 in Hall 10's Business Solutions Area, carries the slogan that everything needed for Japanese mobile game success is here, with a black exterior and cyan four-leaf logo. It includes two private meeting rooms and a demo zone where visitors walk through the Web Shop flow from storefront to payment completion.
The new AI Toolkit, announced at gamescom in August, works as skills loaded into Claude Code, Codex, and Gemini CLI, with a companion Xsolla CLI automating publisher account setup, API credentials, and webhook configuration. Xsolla's Japan arm has been led since September 2025 by Kokubun Hidetaka, formerly of Tsuburaya Productions, and president Chris Hewish has argued that direct sales channels should be maintained as Google's Play Store fee structure changes.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp Xsolla「東京ゲームショウ2026」に出展。会場限定のデモで"実際に触れる"