Phoenixx Announces THE FIRST ZOMBIE For PC And Switch
The game uses a production committee, a funding model common in film and anime but rare in games, which puts the project's backing in the hands of multiple investors rather than a single studio.
Key Facts
- Phoenixx announced THE FIRST ZOMBIE on September 17, 2026 for PC via Steam and Nintendo Switch.
- THE FIRST ZOMBIE is produced by Kentaro Fujii, who works on the TBS variety program Wednesday Downtown.
- THE FIRST ZOMBIE release date and price are undecided, and the genre is listed as undecided.
- THE FIRST ZOMBIE is exhibited at Tokyo Game Show 2026 from September 17 to 21 at Makuhari Messe, booth Hall 9, C64, with no playable demo.
- THE FIRST ZOMBIE is developed by the THE FIRST ZOMBIE Production Committee.
Reporting from 5 sources: 4Gamer.net, Denfaminicogamer, Automaton, ASCII.jp, and 1 more.
Phoenixx announced THE FIRST ZOMBIE on September 17, 2026, a game produced by Kentaro Fujii, who works on the TBS variety program Wednesday Downtown. The title is planned for PC via Steam and Nintendo Switch, with the Steam store page opened the same day. Release date and price are undecided. Players control an ordinary young man who wakes up as a zombie, then turns humans and animals into zombie allies to conquer Tokyo areas including Shibuya, Shinjuku, Ueno, and Akihabara. The game is described as a reverse zombie game, where the goal is increasing zombies rather than defeating them. It is developed by the THE FIRST ZOMBIE Production Committee, a committee structure multiple companies fund. The game is exhibited at Tokyo Game Show 2026, running September 17 to 21 at Makuhari Messe, at the Phoenixx/AMBER GAMES/GYAAR Studio booth in Hall 9, C64, with a teaser movie and novelty goods. No playable demo is available.
The game's genre is listed as undecided, and it is a single-player title with Japanese and English language support. A teaser movie accompanied the announcement, and it depicts zombified humans and dogs becoming unrecognizably energetic in a pop art style, an atmosphere meant to be brighter than most zombie games.
Screenshots suggest an action game where players chase people through the city and turn them into zombies, who then join as allies and follow the protagonist. The sources describe further elements that point to shops, customization, and buddies, with new cities unlocked based on how many people are zombified in each area.
Fujii's Wednesday Downtown has surpassed 300 million cumulative views on TVer and won the TVer Award Variety Grand Prize five consecutive years. He also worked on the special program All-Star After Party and the show Quiz Talent Directory.
At the Tokyo Game Show booth, the latest teaser movie is shown and a venue-limited campaign gives original novelty goods to the first visitors to arrive. A separate campaign on the official X account enters people who follow and repost the relevant post into a lottery for a limited original T-shirt.
Synthesized by Yomimono from the 5 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- 4Gamer.net ゾンビになって東京の街を制圧する「THE FIRST ZOMBIE」，PCとSwitch向けに配信決定。「水曜日のダウンタウン」の藤井健太郎氏がプロデュース
- Denfaminicogamer 『水曜日のダウンタウン』藤井健太郎氏プロデュースの新作ゲーム『THE FIRST ZOMBIE』発表。TGS2026にも出展
- Automaton 全人類ゾンビ化アクションゲーム『THE FIRST ZOMBIE』発表。「水曜日のダウンタウン」の藤井健太郎氏プロデュース、“ゾンビ仲間”を増やして世界を救う
- ASCII.jp 世界を救え、ゾンビの力で。『水曜日のダウンタウン』藤井健太郎プロデュース『THE FIRST ZOMBIE』 の情報を解禁
- Game Spark 「水曜日のダウンタウン」藤井健太郎プロデュース、ゾンビになってゾンビを増やすゲーム『THE FIRST ZOMBIE』発表！Steam/スイッチで配信予定