Pierrot Magical Girl Pop Up Store Brings Six Eras to Shinjuku
The event is the first physical retail gathering of Pierrot's magical girl legacy that spans over 40 years, tying the studio's current broadcast series to its foundational titles.
Reporting from 1 sources: Anime Anime.
A pop up store titled "Pierrot Magical Girl Series POP UP STORE ~Tokimeki Photo Studio~" will run at Shinjuku Marui Annex from June 6 to June 21, 2026. It features heroines from 1983's "Creamy Mami" through the current "Magical Sisters Lulu to Lili," with new merchandise, a lottery, and a collaboration with a concurrent Bandai Namco event.
Prop stylist Ayumi Endo is producing the space, which will display newly drawn visuals of the heroines. The merchandise lineup includes acrylic stands, clear file sets, aurora can badge sets, random frame magnets, random instant photo-style cards, and acrylic dioramas. Accessories such as bead charms, hair clips, and organza scrunchies will also be sold.
Special photo gray-style card sets using scenes from "Magical Sisters Lulu to Lili" and "nuigurumi photo" items featuring plushies of characters Uguisu, Azuki, and Meter are part of the offering. A lottery with guaranteed original prizes runs for every 3,000 yen spent per transaction.
The pop up overlaps with the ongoing "Pierrot Magical Girl ~I admier magicai girls~" event at Bandai Namco Cross Store Atre Akihabara. Online sales through A-on STORE begin June 11.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.