Red Bull and hololive Card Game Run Lawson PR Card Giveaway From October 6
The tie-up puts the hololive card game on a convenience store counter next to a mainstream energy drink, which is a wider retail footprint than a card game promotion usually gets.
Reporting from 1 source: Inside.
Red Bull Japan is running a collaboration campaign with the hololive OFFICIAL CARD GAME at Lawson stores nationwide from October 6 to October 19, 2026. Customers who buy two eligible Red Bull products receive one original PR card. The four card designs feature VTubers Shishiro Botan and Laplus Darkness, two designs each, including visuals of them holding Red Bull cans.
Purchases must be made at Lawson stores nationwide. Natural Lawson, Lawson Store 100, L Mini Mart and some other locations are excluded, and the giveaway ends at each store once supplies run out. Nine Red Bull products qualify, spanning the 250ml, 355ml and 473ml energy drink cans, Sugarfree, the 330ml aluminum bottle, and the Grape, Muscat, Cherry and Sudachi editions. Some stores may not stock the eligible products. Red Bull Japan directs customers to the Red Bull official website for details.
- Red Bull Energy Drink (250ml / 355ml / 473ml)
- Red Bull Sugarfree (250ml)
- Red Bull Energy Drink 330ml Aluminum Bottle
- Red Bull Energy Drink Grape Edition (250ml)
- Red Bull Energy Drink Muscat Edition (250ml)
- Red Bull Energy Drink Cherry Edition (250ml)
- Red Bull Energy Drink Sudachi Edition (250ml)
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.