Red Bull Japan is running a collaboration campaign with the hololive OFFICIAL CARD GAME at Lawson stores nationwide from October 6 to October 19, 2026. Customers who buy two eligible Red Bull products receive one original PR card. The four card designs feature VTubers Shishiro Botan and Laplus Darkness, two designs each, including visuals of them holding Red Bull cans.
Red Bull Japan announced on August 19, 2026 that it will hold the invitation-only show match "Red Bull Revenge" for "Street Fighter 6" on September 21, the final day of Tokyo Game Show 2026. The event will take place on the event stage in Exhibition Hall 1 of Makuhari Messe, with free spectator seating. The project reenacts famous matches from the history of the "Street Fighter" competitive scene using "Street Fighter 6." Eight top players from Japan and abroad will participate: Big Bird, Bonchan, Tokido, MenaRD, Blaz, Sahara, LeShar, and Kawano. The event consists of four cards, each carrying past grudges and memories of wins and losses. The matchups are Big Bird vs Bonchan, Tokido vs MenaRD, Blaz vs Sahara, and LeShar vs Kawano. The format is first to five wins. The event will also be streamed on YouTube and Twitch. Red Bull Japan describes the event as "four matches to settle the score," with players striving to surpass "themselves from back then."
Rapper Awich will headline the first Japan edition of Red Bull Symphonic, a live event that fuses hip-hop with orchestral arrangements. The show pairs Awich with the Tokyo Secret Orchestra, conducted by Mika Takayama, and will rework Awich's representative songs for a full orchestra. The tour runs across four cities in November 2026, starting at The Symphony Hall in Osaka on November 17, followed by Fukuoka Symphony Hall on November 19, Sendai Bank Hall Izumity21 on November 25, and Yokohama Minato Mirai Hall on November 27. Tickets are priced at 9,000 yen for S seats and 7,500 yen for A seats, with early bird sales opening August 7 at 6:00 PM. Red Bull Symphonic has previously featured international rappers such as Metro Boomin, Asake, and Rick Ross. Since its debut in Austria in 2020, the series has staged 39 performances across 22 countries, with a 2024 show in Egypt drawing about 10,000 attendees, its largest audience to date. Awich, a central figure in the hip-hop crew YENTOWN, released the album Okinawan Wuman in November 2025, produced entirely by RZA of Wu-Tang Clan.