Samsung Display Panels Draw Preference Among China iPhone Buyers
If the panel a buyer receives is decided mainly by supply allocation, and Samsung and LG volumes sit close to each other, the brand preference in China rests on perceived quality differences that a given unit may not reflect.
Reporting from 1 source: ASCII.jp.
A leaker's post describes Chinese iPhone buyers checking each year whether their display came from Samsung or LG, with some returning units until they get a Samsung panel. He also shared a rough user tier list for the iPhone 18 Pro series released September 18, placing Samsung's G9N and G9P above rival panels, while noting the rankings are impressions that vary by unit. Supply figures put Samsung and LG panels close in volume.
The leaker Ice Universe posted on September 26 that Chinese iPhone buyers routinely check whether their screen is Samsung or LG, and that some keep exchanging devices until they get a Samsung unit. He also shared a rough user tier list for the iPhone 18 Pro series, released September 18, putting Samsung's G9N at the top for clear colors and low angle color shift, with G9P second as brighter and cooler but reportedly harder on the eyes over long use, and with brightness and uniformity varying between units.
He added the evaluations are tendencies users compiled over years and may not hold for every generation.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.