Sanrio Games Reveals Two New Titles at Sanrio Fest in Minato Mirai
Sanrio is entering the game market with its own brand, offering two distinct titles that leverage its character IP for both mobile and console audiences.
Reporting from 1 sources: Game Spark.
Sanrio Games, Sanrio's first in-house game brand, showcased two new titles at Sanrio Fest in Minato Mirai on June 27-28, 2026. The mobile rhythm game Sanrio Kawaii Me Live! and the Nintendo Switch/Switch 2 party game Sanrio Party Land were playable at the booth, offering rhythm gameplay, character customization, and mini-games.
Sanrio Games, the company's first in-house game brand announced in April 2026, appeared at Sanrio Fest in Minato Mirai on June 27-28 with two playable titles. The mobile rhythm game Sanrio Kawaii Me Live! offers two modes: a casual Performance Mode with Easy difficulty and a Technical Mode with four difficulty levels including a challenging Expert setting. Players can also customize character costumes and live stages. The second title, Sanrio Party Land, is a party game for 1-4 players on Nintendo Switch and Switch 2. It features avatar creation with customizable eyes, hairstyles, and costumes, including character-themed outfits. Attendees played three mini-games at the booth, and the full version is planned to include more costumes for purchase.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.