Sanrio Games has set Sanrio Kawaii Me Live for a January 2027 launch on iOS and Android, with pre-registration open and a commemorative live event booked for January 14, 2027. Its first release, Sanrio Party Land, is scheduled for October 29, 2026 on Nintendo Switch and Nintendo Switch 2.
Sanrio Games started the year as a brand without a game. The in-house label launched in April 2026, and by late June it had announced Sanrio Kawaii Me Live!, a free-to-play dance and rhythm game for iOS and Android. The reveal came at Sanrio Fest in Minato Mirai, where the title was playable alongside Sanrio Party Land, a Nintendo Switch and Switch 2 party game. A closed beta in Japan ran in July, and a song list took shape around character tracks including Kuromi's Greedy Greedy and Purin to Muffin no Pompom Beat.
By August the company had committed to its first Tokyo Game Show, with two areas at Makuhari Messe and a demo slate built on both games. The September developer talk filled in the company's plan: about 10 releases over three years, with Party Land positioned as the title meant to reach players who had not come to Sanrio through merchandise, stores, or Puroland. Party Land carries 145-plus characters, more than 45 cooperative minigames across five areas, and a price of 6,380 yen, and its October 29 date was confirmed alongside support for solo, local, and online play for up to four players.
Kawaii Me Live then got its own date. On September 21 Sanrio Games set the launch for January 2027 on iOS and Android, opened pre-registration, and named Universal Music artists Soala and SHE'S on the original song lineup, with a tie-up with Zutto Mayonaka de Ii no ni. A release commemorative live event followed for January 14, 2027.
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Sanrio announced on September 21, 2026 that Sanrio Kawaii Me Live, the first smartphone dance and rhythm game from its in-house brand Sanrio Games, will launch in January 2027 for iOS and Android. Pre-registration opened the same day. The song lineup includes original songs by Universal Music artists Soala and SHE'S, plus a tie-up with Zutto Mayonaka de Ii no ni. A release commemorative live event is set for January 14, 2027.
Sanrio Games held a developer talk stage for Sanrio Party Land at Tokyo Game Show 2026 on September 17, the event's first business day. Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, and Toya Yoneda, senior manager in the same division's marketing section, spoke, with Hello Kitty and Pompompurin on stage. Sanrio Party Land is scheduled for release on October 29, 2026 as a Nintendo Switch party game priced at 6,380 yen. It supports solo play, local multiplayer, and online play for up to four players. The game features more than 145 Sanrio characters and over 45 original cooperative minigames set across five areas of Party Land. Tanabe said the team aimed for a game themed on Sanrio's corporate philosophy of everyone getting along, one that three generations of a family can play together, which led to the party game genre. Yoneda demonstrated three minigames live.
Sanrio announced on August 20, 2026 that its in-house game brand Sanrio Games will exhibit at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21. The brand, launched in April 2026, will occupy two areas: a general exhibition booth in Hall 8 and the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall. Attendees can try the party game Sanrio Party Land, scheduled for release on October 29 for Nintendo Switch and Nintendo Switch 2, and the smartphone rhythm game Sanrio Kawaii Me Live!, planned for 2027. The booth will also debut wall-sized game illustrations of the Knights and Lords from Fragaria Memories Color of Wishes. Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will appear at the booth, with a DJ performance by Kuromi and a live show by Pompompurin. Talk stages feature Shizuku from Polkadot Stingray for Sanrio Kawaii Me Live! and voice actors Gakuto Kajiwara and Shunsuke Takeuchi for Fragaria Memories Color of Wishes. Visitors receive limited-edition sun visors.
Sanrio Games, Sanrio's first in-house game brand, showcased two new titles at Sanrio Fest in Minato Mirai on June 27-28, 2026. The mobile rhythm game Sanrio Kawaii Me Live! and the Nintendo Switch/Switch 2 party game Sanrio Party Land were playable at the booth, offering rhythm gameplay, character customization, and mini-games.
Sanrio Games, the in-house game brand launched by Sanrio, announced its first smartphone title, Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android scheduled for release in 2027. The game was revealed during the results announcement stage of the 2026 Sanrio Character Ranking event at Sanrio Fest 2026 in Minato Mirai on June 28. It will be free-to-play with in-app purchases and is planned for release both domestically and internationally. Players form a team of six Sanrio characters, tap notes to songs, and can customize costumes and stages. Two modes are available: Performance Mode, with simple controls focused on watching character dances, and Technical Mode, a four-lane rhythm game for higher difficulty. A partial song list includes seven tracks, among them Kuromi's Greedy Greedy and the social media hit Purin to Muffin no Pompom Beat☆. A closed beta test for residents of Japan runs from July 15 to July 21, with lottery applications open from June 28 to July 7. Feedback from the test will be used to improve the game before launch.