Sanrio Opens YouTube Channel for Preschoolers with 3D Hello Kitty Anime
Sanrio is building a preschool audience directly rather than through licensed placements, and pairing the channel with an English-learning line aimed at children from age 0 through elementary school.
Reporting from 1 source: KAI-YOU.
Sanrio opened the YouTube channel "Sanrio Kids - Cartoons & Kids Songs" on Tuesday, September 15, aimed at preschoolers and their families. It streams original 3D animation featuring Hello Kitty, Cinnamoroll, Pompompurin, Kero Kero Keroppi, Little Twin Stars and My Melody in Japanese and English. Episodes run about two minutes. Three series are running, and an Instagram account for families of children aged 3 to 6 opened alongside it.
The channel runs three series. "Sing Along With Sanrio Friends" has viewers sing and move to Japanese and English nursery rhymes and original songs. "Let's Go, Sanrio Friends!" works on nonverbal communication through the characters' facial expressions and movements, across the themes move, play, learn and get organized. "Cinnamoroll's Best Day" tells stories about events familiar to young children, such as making up with a friend and the nervousness of a first day of school.
The channel is separate from "Sanrio English Master," the home English-learning material for children from age 0 through elementary school, which covers picture books, videos and apps. Sanrio Senior Managing Director Wataru Nakazuka cited the global spread of children's video viewing as the background for opening the channel.
- Sing Along With Sanrio Friends: Music series with Japanese and English nursery rhymes and original songs
- Let's Go, Sanrio Friends!: Nonverbal communication through expressions and movements; move, play, learn, get organized
- Cinnamoroll's Best Day: Stories about familiar events for young children, centered on Cinnamoroll
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.