Sanrio's MUGYUUUS Thigh-Held Plush Lineup Gets Six Characters on November 26
Sanrio Characters are the subject of MUGYUUUS, a weighted plush series designed to be squeezed between the thighs. The lineup has six types: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin, and Pochacco, at 3,300 yen each with tax included.
1 source 4h ago
Reporting from 1 source: Nijimen.
Why it matters
Sanrio is selling a 420g character plush as office exercise equipment, which puts the license in the desk-goods aisle rather than the toy aisle and gives the six characters a use tied to sitting at work.
Key Facts
- MUGYUUUS is a Sanrio Characters weighted plush series designed to be held between the thighs.
- The lineup has six types: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin, and Pochacco.
- Each MUGYUUUS plush costs 3,300 yen, tax included, and weighs 420g.
- General sales begin Thursday, November 26, 2026, at variety shops and bookstores nationwide.
- The Dreams online shop is accepting advance preorders.
General sales begin Thursday, November 26, 2026, at variety shops and bookstores nationwide, and the Dreams online shop is taking advance preorders.
Each MUGYUUUS plush weighs 420g, a weight the official announcement describes as moderate enough for "while-doing-something-else" training to continue over the long term. The basic use is squeezing it between the legs while seated; it fits under a desk, so desk work or studying can continue.
The announcement also lists home uses named after handling a plush: "taka-i taka-i," lifting it up and down as a dumbbell substitute for the upper arms, squats done with it held between the thighs, and an airplane pose done lying down with it held between the legs. All six share a rounded body with both arms spread wide, and the character's face peeks out from between the legs.
- Hello Kitty: Red ribbon and blue outfit
- Cinnamoroll: White body with drooping ears
- My Melody
- Kuromi
- Pompompurin
- Pochacco
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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