Sega and GPTRACK50's Stupid Never Dies Ships a Year After Its Game Awards Reveal
The producer's stated reason for the short run-up, that a long announcement-to-release gap lets information go stale and lets players forget a new title exists, is a marketing argument Sega and GPTRACK50 are making explicit for a new IP.
Reporting from 1 source: Automaton.
Sega and GPTRACK50 will release the action RPG Stupid Never Dies on October 22, about one year after it was announced at The Game Awards. Producer Hiroyuki Kobayashi and director Eiichiro Sasaki told Automaton the short marketing window was deliberate, and that the team ran on veterans who keep delivery dates and costs in view.
The studio's answer to a crowded release calendar was to compress marketing into roughly a year. Kobayashi said the plan was discussed with the marketing producer for more than a year before the announcement, and that appearing at The Game Awards last December came after negotiations over whether the game could be announced there at all.
Development kept to that window because GPTRACK50's staff are veterans, Sasaki said: they talk about their dreams but keep delivery dates and costs in mind. Kobayashi described a love story between a no-good zombie and a dead human as one of the game's selling points, and something he had wanted to make.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.