Sega is expanding its physical retail footprint with new SEGA STORE locations in Osaka and Beijing, while continuing to support a wide portfolio of live-service games, new titles like Stupid Never Dies and Stranger Than Heaven, and a renewed partnership with NVIDIA around the RTX Spark platform.
Sega's recent activity spans retail, live-service games, and a high-profile partnership with NVIDIA. The company is opening its first permanent store in western Japan, SEGA STORE OSAKA, on October 2 at Shinsaibashi PARCO, following the Shanghai and Tokyo stores. A Beijing store opened on July 18, making it the third permanent official store worldwide. These openings are part of a transmedia strategy that extends Sega's IP beyond games into films, music, and manga, with events like the SEGA UNIVERSE PLAYGROUND in August featuring a Sakura Wars 30th anniversary talk show.
In games, Sega is shipping new titles and updating existing ones. The action RPG Stupid Never Dies, from GPTRACK50, launches October 22 on PS5 and PC. RGG Studio's new IP Stranger Than Heaven is set for January 15, 2027, on PS5 and Xbox Series X|S. Live-service titles like Project Sekai, PSO2 New Genesis, and Sakatsuku RTW continue to receive regular content updates, including events, quests, and new characters.
The NVIDIA relationship took center stage in July. At a joint event, NVIDIA CEO Jensen Huang revealed that Sega's $5 million investment in the mid-1990s saved the company, and the two announced a partnership to bring future Sega titles to the RTX Spark platform. Virtua Fighter Crossroads, running on RTX Spark, was premiered, with a 2027 release planned.
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The first collaboration between Monchhichi and the fashion brand EMODA brings five items, including a photo print oversized sweatshirt, jacquard high-neck crop knit, check ear flap cap, two-tone boa tote bag, and a keychain. Advance reservations open August 28 on the RUNWAY channel online store, with early sales starting September 13 at LUMINE EST Shinjuku.
Sega and Colorful Palette have begun the Mix&Make Party Time!! in-game event for Project Sekai Colorful Stage! feat. Hatsune Miku, running from August 29 to September 4. The event introduces three new ★2 members and is paired with the Unspoken Code Gacha, which adds three ★4 members with live costumes until September 6.
Roxy, one of the heroines from the TV anime "Mushoku Tensei III: I'll Seriously Try When I Go to Another World," joins Sega's figure brand Yumemirize as a crane game prize. The figure shows her in a sexy off-shoulder loungewear outfit and stands approximately 12 cm tall. It will be available sequentially from August 28, 2026, at amusement facilities nationwide. Sega Fave manufactures the prize, and release timing may change.
Sega producer Kenji Kanno explains why Crazy Taxi: World Tour, the first full new entry in over 25 years, praises risky driving instead of penalizing it. The game uses a point-adding evaluation system, avoiding point deductions, because the team believes there is no single correct way to reach the goal. Kanno also says he tuned the controls for modern players while keeping a landing point for longtime fans.
Sega released Version 4.8 of Persona 5: The Phantom X on August 28, 2026. The update adds the sports festival event "Sparkling Youth! All-Out Sprint Sports Festival," the new 5-star character Katayama Kumi, and the second half of her synergy story. A synergy story for Matsukata Yui also debuts.
Sega and Colorful Palette released the full-size 2D music video for "Pentatonic" (SEKAI ver.) on the official Project Sekai YouTube channel on August 28, 2026. The song, written and composed by syudou and Balloon, is sung by Hatsune Miku and five other characters. Players can receive it from the Gift menu in the game.
Sega and Colorful Palette are holding the anniversary event HAPPY ANNIVERSARY Hatsune Miku 2026 in Project Sekai Colorful Stage! feat. Hatsune Miku for iOS and Android. Players can gather Festival Amatsuyu, craft anniversary furniture, and hold birthday parties. On August 31, an in-game live runs 24 sessions with participation rewards, and two anniversary gacha banners are available.
Sega and Colorful Palette added syudou's newly written song 'Anti-Sainou' to Project Sekai Colorful Stage! feat. Hatsune Miku on August 27, 2026. The track is performed by MEIKO, Airi Momoi, Akito Shinonome, Nene Kusanagi, and Ena Shinonome. Players can receive it from the in-game Gift, and a 2D MV is on YouTube.
Sega announced the V8 Power Pack DLC for Project Motor Racing, releasing September 15, 2026, on PS5 and Xbox Series X|S. The pack adds nine V8-powered vehicles, including modern Australian touring cars, current American TA2 machines, and 1960s-1970s American road racers, plus the laser-scanned Michelin Raceway Road Atlanta circuit.
MeetToMatch will hold its sixth annual Tokyo Edition from September 17 to 20, 2026, during the Tokyo Game Show 2026 period. The event connects Japanese game companies with overseas counterparts through pre-arranged business meetings. Japan-based companies can participate free of charge, with registration available on the dedicated website. Last year, 571 companies from 45 countries took part, including 120 Japanese firms, and 93% of meetings involving Japanese companies were with overseas partners. So far in 2026, 361 companies have registered on the platform, among them Bandai Namco Entertainment, Sega, Kodansha, Shochiku, Colopl, Drecom, G-mode, Kotobuki Solution, Crunchyroll K.K., 505 Games Japan, Active Gaming Media, Toylogic, and Chorus Worldwide. Meetings can be held at Makuhari Messe booths, public spots, rented rooms, restaurants, or online via Zoom, Google Meet, or a proprietary time-zone-adjusting system. Shochiku's Hiroaki Ishige noted that the most common contact he receives at conferences is from people who found him through MeetToMatch. The service is independent of Tokyo Game Show and not an official TGS offering.
Kogado Studio announced on August 27, 2026, its new visual novel "Sugar Lies," a short-form ADV themed around lies that depicts a summer boy-meets-girl story. The Steam version is scheduled for release at the end of 2026, with the Nintendo Switch version arriving in spring 2027. Download versions for both platforms are priced at 2,860 yen (tax included), while the Switch physical version costs 4,000 yen. The game is produced by the team "S:OWLS," which previously made "To the Fading Mirror Flower." The protagonist, Akito Nagatsuki, is a university freshman who despises lies and has a peculiar constitution that makes him ill, sometimes vomiting, when he senses others' acting or lies. The heroine, Yui Sakuramiya, is a former child prodigy actress who always plays the image others desire; she is voiced by Ikumi Hasegawa. Also appearing is Akari Yukihira, a laid-back childhood friend and stage actress since childhood, voiced by Hikaru Iida. A playable prologue demo will be available at Tokyo Game Show 2026 from September 17 to 21 at the Konami Digital Entertainment booth, and a special stream featuring the producer and Hikaru Iida will air on September 18.
Atlus announced on August 24 that it will bring playable demos of Persona 4 Revival and the Nintendo Switch 2 version of Metaphor: ReFantazio to Tokyo Game Show 2026, which runs from September 17 to September 21 at Makuhari Messe. At the Sega/Atlus booth, visitors can spend 15 minutes with Persona 4 Revival, choosing between Story Focus, which covers the early narrative and the Strange Shopping District, and Dungeon Focus, which features Yukiko's Castle and a boss battle. The remake is based on Persona 4 The Golden and is set in the rural town of Inaba. Those who try the demo receive a special design Atlus water, a plastic bottle holder, and an original sticker set for Persona 4 Revival and Metaphor. The Metaphor: ReFantazio Switch 2 version offers hands-on content called Trial of the Sword, based on the battle system, though with a TGS-specific build that does not support Joy-Con motion controls. Persona 4 Revival releases on February 18, 2027, for Xbox Series X|S, PS5, and PC. The Metaphor Switch 2 version releases on November 12, 2026.
Sega and Colorful Palette released the full-size 2DMV for Hide and Seek Sekai Ver. on the official Project Sekai YouTube channel on August 21, 2026. The video features Hatsune Miku and Leo/need singing the song, which was written and composed by 19 -iku-. Hide and Seek is available as a rhythm game song through Music Cards at the Music Shop in Project Sekai: Colorful Stage! feat. Hatsune Miku for iOS and Android.
Sega announced the guest lineup for the Stranger Than Heaven stage at its Sega/Atlus booth during Tokyo Game Show 2026, which runs from September 17 to September 21 at Makuhari Messe. The event spans five days, with both special stages and gameplay stages scheduled. Actor Tsuyoshi Ukaji is set to appear on the September 18 special stage, while professional wrestler Kenny Omega joins the gameplay stage on September 19. Voice actor Akio Otsuka takes the special stage on the same day. The September 20 lineup includes streamer kson on the gameplay stage, with the special stage guest still listed as coming soon. The final day, September 21, features Ushizawa on the gameplay stage and a special last stage with actors Yu Shirota and Dean Fujioka. Sega plans to stream each stage program on the RGG Studio official YouTube channel.
Hasegawa is re-releasing its 1/72 scale plastic model kits of the F-14 and MiG-29 fighter aircraft from the OVA Macross Zero, with new prices. Both kits are scheduled for release on October 21, 2026, and include markings for the U.N. Spacy and Anti-U.N. Alliance aircraft.
Sega announced a special collaboration between the short anime Sonic & Friends and illustrator Kanahei's Kanahei's Small Animals to celebrate the series' third anniversary in August 2026. The collaboration illustration and new concept art were unveiled, and a pop up store will run at Shibuya MODI from October 2 to October 12.
Sega and Colorful Palette added STEAKA's new song "Stardust Rain" to Project Sekai Colorful Stage! feat. Hatsune Miku on August 15, 2026. The unit song features KAITO and MORE MORE JUMP! and is available to all players through the in-game Present feature. The 3DMV and 2DMV are on YouTube.
Sega began accepting advance applications on August 17 for the Stranger Than Heaven theater at Tokyo Game Show 2026. The theater, located inside the Sega/Atlus booth at Makuhari Messe, will screen music videos from the game, including unreleased tracks. The lottery applies only to screenings on the public days, September 19 to 21, and the application period runs until August 23. Applicants choose from three programs, each tied to a different character. Program 1 features Daito Makoto portrayed by Yu Shirota, Masaki Yu portrayed by Dean Fujioka, and Takashi portrayed by Satoshi Fujihara of Official HIGE DANdism. Program 2 features Shirai Keiko portrayed by Ado, and Program 3 features Susie Day portrayed by Tori Kelly. Applications are limited to one per person, and tickets cover only the applicant, not companions. Winners will be notified by email from late August to early September. A separate ticket for the TGS2026 public days is required for entry. Some screenings may allow visitors without reservations, and standby handling may be implemented depending on the day's conditions.
Sega's XStellar figure line is adding two Blue Archive prize figures, Mika and Seia, both in swimsuits. The figures use clear materials and gradient painting for a translucent finish, include sandy beach bases, and release sequentially from August 21, 2026.
Sega and Colorful Palette released the full-size 2D music video for "Tenbin, Yubisaki de Furete" (Sekai ver.) on the official Project Sekai YouTube channel on August 7, 2026. The song, written and composed by Roku Uhana, is sung by Kagamine Rin and Leo/need. Players can receive the track from in-game Gifts.
Sega and Colorful Palette began the Project Sekai Colorful Stage! feat. Hatsune Miku event Leap Beyond The Limits! and the Piercing Light Gacha on August 9, 2026. The event runs through August 15, with an after-live on August 15 and 16. The gacha features three new ★4 members with live costumes.
Hasegawa released completed sample photos of its 1/72 scale VF-25F Tornado Messiah (Atmospheric Specification) kit from Macross F: The False Songstress. The kit includes newly molded Tornado Pack parts, a seated pilot figure, and decals for Alto Saotome's unit 007. It is priced at 5,720 yen and scheduled for release on August 5, 2026.
Sega Fave is holding the 3rd Touhou Project collaboration for Initial D THE ARCADE as an EX reprint from July 30, 2026, through October 7. The event brings back all previous collaboration items, adds new chat stamps and race BGM, and renews play stamps and time trial events.
Sega has begun distributing the original song LEGACY from the upcoming game Virtua Fighter Crossroads on music streaming and download services. The track first appeared in the game's first trailer, and an official AMV is available. A lyric video is now on YouTube Shorts and other social platforms.
Sega announced a special collaboration between the short anime Sonic & Friends and idol group Kyururin tte Shitemite to celebrate the anime's third anniversary in August 2026. The group's four members appear in new visuals and a dance video with Sonic. A signed photo giveaway campaign on Instagram is planned.
Sega and Colorful Palette released the full-size 2DMV for Hana ni Kaze (SEKAI ver.) on the official Project Sekai YouTube channel on August 4, 2026. The track, written and composed by Balloon, is sung by Hatsune Miku and Vivid BAD SQUAD. It is available for the iOS and Android rhythm and adventure game Project Sekai: Colorful Stage! feat. Hatsune Miku.
Sega and Colorful Palette added the new song "Tenbin, Yubisaki de Furete" by Roku Uzuhana to Project Sekai on July 31. The song is a Leo/need unit track available via in-game gifts. The event "Echo of a Prayer" runs through August 7, with new members and an after-live.
Sega released Ver.4.6 for Persona 5: The Phantom X, adding the summer event "Otsukare SUMMER Shark! Terror!? Shadow Shark VS Shiosai Phantom Thieves" and the new 5-star character "Miyu Summer Wave." The update also introduces synergy character "Ichigo Kano" and runs until August 13, 2026.
Sega and Colorful Palette released the full-size 2D music video for "Dame Ningen da!" (SEKAI ver.) on the official Project Sekai YouTube channel on July 23, 2026. The song, written and composed by Usushio Shisū, is performed by Hatsune Miku and MORE MORE JUMP! and is available as a rhythm game song via Music Card exchange.
Sega and RGG Studio announced the Tokyo Game Show 2026 exhibition details for STRANGER THAN HEAVEN during the August 5 broadcast of the joint special program Ryu ga Gotoku TV and Ryu ga Gotoku TV Free Information Center. The booth at Makuhari Messe will offer a playable demo based on the battle version shown at past media events, with adjustments and updates. A theater will screen music videos including unreleased songs, with three programs featuring characters voiced by Ado and others, requiring reservations except for some parts. The Walkthrough Museum is a hands-on exhibit themed around the five eras in the game, showing interviews with cast and developers. Stage events run all five days with guest talks and audience-participation demo play, streamed on the RGG Studio and Sega official YouTube channels. Venue novelties include original fans, neck straps, and an analog stick cover for those who confirm a reservation. A special clear card goes to visitors who show confirmation of joining the official Discord server, which launched August 5. New STRANGER THAN HEAVEN merchandise, including a logo pin badge, key visual T-shirt, and resin college ring, will be sold at the Sega/Atlus merchandise corner. The game releases January 15, 2027.
Sega updated Phantasy Star Online 2 New Genesis ver.2 on Wednesday, July 29, 2026, adding the limited-time quest "Malice Stirring in the Iron Prison '26." The quest is set in the Dreizen Plant and supports up to eight participants. Its format extends the time limit each time a wave is cleared, so players aim for the final wave while managing the clock. Certain waves include gimmicks that offer advantages in combat, and using them well leaves more time for the final wave. Alongside the quest, Sega added title tasks and limited-time tasks. Completing these tasks rewards titles and the basewear "Schwar Noir V2[Ba]" and "Schwar Noir V2/B[Ba]." The update also refreshed the limited-time tasks for the ongoing Costume GET Campaign, making new items available. The quest runs from July 29 at 12:00 until August 5 at maintenance start. Separately, Sega introduced two AC Scratch lines: "Yudi Special Ability Select Jul'26" from July 29 to August 12, and the revival "Rewind Collection Aug'26" from August 1 to August 12. The latter focuses on prizes from past August AC Scratch distributions and brings back the weapon camouflage "*Randornova" as a count bonus.
Sega announced on July 31 that it will open SEGA STORE OSAKA on October 2 on the 6th floor of Shinsaibashi PARCO in Osaka. The store is the first permanent SEGA STORE in the Kansai area, following SEGA STORE TOKYO in Shibuya, which opened in July 2025, and SEGA STORE SHANGHAI from May 2025. Sega frames the store as part of its transmedia strategy, expanding its intellectual properties beyond games into films, music, and manga. The store will carry a range of popular IP merchandise, including Osaka-exclusive limited items, and will feature variable lighting equipment and large transparent double-sided LEDs to create an immersive space. Ahead of the opening, Sega will run a collaboration project called "#Sonic Experiencing Osaka Culture" starting August 7, in which Sonic visits local organizations and characters, including Gamba Osaka, Kantele, TV Osaka, and Yoshimoto Kogyo. The store will operate from 10:00 to 20:00 daily, and its official website is now live.
Sega and GPTRACK50 announced on July 30 that the action RPG Stupid Never Dies will launch on October 22 for PlayStation 5 and PC via Steam. The standard edition costs 7,689 yen, and the digital deluxe Gorgeous Baka Edition costs 8,789 yen. The game follows Davy, a cowardly zombie who falls in love with a frozen woman named Julia and ventures into a monster-filled dungeon to revive her. Players use abilities like Style Eat, which lets Davy devour enemy cores and steal their powers, granting 11 transformation styles including werewolf, harpy, and golem. Another ability, Body Hack, allows players to modify Davy's body with gear to improve stats and skills. The developer GPTRACK50 is a studio founded by former Capcom producer Hiroyuki Kobayashi, known for the Resident Evil and Devil May Cry series. Stupid Never Dies is the studio's debut title. The opening theme song Stupid Never Dies by DAVY & JULIA and the ending theme Restless, Reckless, Never Die, Fearless by DAVY will begin streaming on August 4.
Project Sekai: Colorful Stage! feat. Hatsune Miku is running the HAPPY BIRTHDAY Shiraishi An 2026 event from July 23 to July 28, 2026. The event includes a birthday live on July 26, a MySekai scenery contest, and new gacha banners featuring a birthday-limited Shiraishi An member and reruns of past birthday-limited members.
Sega has made Star Gems, the in-game currency for the free-to-play online RPG PSO2 New Genesis ver.2, available as a return gift for the furusato tax (hometown tax donation) program of Shinagawa Ward, Tokyo, where the company is based. Starting July 22, donors can contribute through portal sites including Rakuten Furusato Tax, Furusato Choice, and JRE MALL Furusato Tax. Depending on the donation amount, donors receive an item code that grants a set quantity of free Star Gems. The code is sent approximately 10 business days after payment and remains valid until March 31, 2028, at 23:59. The furusato tax system allows taxpayers to deduct donations exceeding 2,000 yen from their income and residence taxes. The return gift's content and specifications are subject to change or termination without notice.
Sega and Colorful Palette are holding the World Link event 'Kimi no Tonari, Kimi to Miru Ashita' in Project Sekai from July 19 to 29, featuring five chapter periods for Tenma Saki, Aoyagi Touya, Kamishiro Rui, Akiyama Mizuki, and KAITO. The 'Around table WITH you! Gacha' runs from July 19 to 31, adding five new ★4 members with live costumes.
On July 15, 2026, NVIDIA and Sega held an invitation-only fan event at GiGO Akihabara Building 3 in Tokyo, bringing together NVIDIA founder and CEO Jensen Huang, Sega Chairman Harunori Satomi, President Kunifumi Utsumi, former Sega President Shoichiro Irimajiri, and Virtua Fighter creator Yu Suzuki. Huang recounted a little-known history: in the mid-1990s, NVIDIA was developing the NV2 GPU for Sega's next-generation console (later the Dreamcast) but realized after nine months that its technology-quadrilateral polygons and forward texture mapping-was wrong. Facing bankruptcy, Huang asked Irimajiri to cancel the contract and provide financial support. Irimajiri agreed, and Sega invested approximately $5 million (about 500 million yen). That funding allowed NVIDIA to pivot to triangular polygons and inverse texture mapping, leading to the successful RIVA 128 and ultimately the GeForce line. Huang stated, "Without what Sega did for NVIDIA, today's NVIDIA would not exist." The event also featured the world premiere of VIRTUA FIGHTER CROSSROADS running on an RTX Spark laptop. NVIDIA and Sega announced a partnership to bring future Sega titles to the RTX Spark platform, which launches in autumn 2026. VIRTUA FIGHTER CROSSROADS is scheduled for release in 2027.
Sega released the Ver.4.5 update for Persona 5: The Phantom X, adding a summer event where the Phantom Thieves run a beach house. The update also introduces a new ★5 character, Minami (Beach Flower), a Blessing attribute support unit. The event runs until July 30, with a pickup contract for the new character available until August 13.
Sega and RGG Studio announced on July 17 that the 52nd episode of their official program 'Ryusta TV' will air on July 23 at 20:00 JST, featuring the first live gameplay demonstration of the upcoming title 'Stranger Than Heaven.' The stream, which will be broadcast on YouTube Live and Nico Nico Live, is set to show the game's combat system in action for the first time. A voice actor from the series, who played Chitose Fujimiya in 'Like a Dragon 8,' will handle the controller in what the studio is calling the world's fastest live stream of the game. Masayoshi Yokoyama, executive director of the title and RGG Studio representative, producer Hiroyuki Sakamoto, and MC Ayano Moriyama will also appear. 'Stranger Than Heaven' is scheduled for release on January 15, 2027, for PlayStation 5 and Xbox Series X|S.
Sega and Colorful Palette have started the HAPPY BIRTHDAY Nene Kusanagi 2026 event in Project Sekai: Colorful Stage! feat. Hatsune Miku. Running from July 17 to 22, the event includes a limited gacha, birthday live performances on July 20, exclusive furniture crafting, and a MySekai scenery contest. The character Nene Kusanagi (CV: Machico) is the focus, with special rewards for participating in the virtual live.
Sega Corporation will host the 'Sega NET Mahjong MJ Official Offline Event in Nagoya' on September 13, 2026, at Chunichi Hall. The free event allows users to play against professional mahjong players using MJ Mobile. Attendance is limited to 42 participants selected by lottery from applications submitted by August 2. Guests include six professional players.
Sega will open SEGA STORE BEIJING on July 18 at Beijing Chaoyang Joy City mall. It is the company's third permanent official store worldwide, following SEGA STORE SHANGHAI (May 2025) and SEGA STORE TOKYO (July 2025). The store will offer the same product lineup as Shanghai plus Beijing-exclusive items, original goods with Sega/Atlus IP, and a game experience corner.
In an interview at Anime Expo 2026, Sonic lead producer Takashi Iizuka discussed the 35th anniversary, the surprise release of Sonic Frontiers Definitive Edition on Switch 2, and the sales disappointment of Sonic Racing CrossWorlds. He stated he wants to create a story-driven game that appeals to both gamers and fans who discovered Sonic through movies and anime, while declining to reveal the next mainline project.
Sega's Pro Soccer Club o Tsukurou! Road to World launched the Q Anniversary LEGEND SCOUT on July 15, adding nine new ★5 players from South America, Africa, and Oceania, including Diego Maradona, Lionel Messi, and Mohamed Salah, all with the Possession tactic. A login bonus offers a ★4 Maradona, and cumulative milestones grant exchange tickets for any featured ★5 player. A double experience campaign runs alongside the event.
Sega updated PSO2 New Genesis ver.2 on July 15, 2026, adding the limited-time quest 'Soutei Enshuu: Kodai Ikyou no Jouka-sen' for up to eight players in the Ruins area. The update also includes new limited-time tasks, a costume campaign update, revival SG scratch, a summer AC scratch, and a PSO2 Day scratch with returning items.
Sega's Summer Sale on PlayStation Store and Nintendo eShop runs July 15-29, 2026. The Yakuza Kiwami 3 / Yakuza 3 Gaiden: Dark Ties bundle is 35% off. Yakuza 8 is 75% off, Sonic Racing CrossWorlds is 50% off, and Persona 3 Reload is up to 60% off. The sale covers PS5, PS4, Switch 2, and Switch.
Sega has started a collaboration event between its online mahjong game SegaNET Mahjong MJ and the mobile puzzle game Sumasuro Bakemonogatari. The Sumasuro Bakemonogatari CUP national tournament runs from July 13 to August 2, 2026, across app and arcade versions, with collaboration items including characters, backgrounds, and win animations as rewards.
Sega announced on July 13, 2026, that it will hold a one-day real event called SEGA UNIVERSE PLAYGROUND at Shibuya PARCO on August 8, 2026. The event is part of the SEGA UNIVERSE project, which aims to present the company's classic IPs through new experiences beyond video games. The marquee program is a two-part special talk show by Sakura Wars original creator Hiroi Oji, marking the franchise's 30th anniversary. Part one, titled "The Eve of Sakura Wars: The Road to the Project," will cover the series' creation and initial development. Part two, "Sakura Wars: A Storm of Romance in Taisho Cherry Blossoms," will discuss the cultural impact and social phenomenon that followed its release. Freelance announcer Atsuko Uchida will host. The event also includes live performances by DJs and beatmakers such as Knxwledge and DJ Mitsu the Beats, a T-shirt making workshop with designs from Sakura Wars, OutRun, and Dynamite Deka, food and drink collaborations with ON THE CORNER Shibuya, a collage art exhibition by high school student SORA inspired by NiGHTS into dreams..., and a large-screen playable setup of Guardian Heroes. Admission is free, though some activities require payment. A limited-time pop-up store, SEGA UNIVERSE POPUP STORE, will run from August 7 to August 30 on the 6th floor of Shibuya PARCO, selling merchandise tied to the SEGA UNIVERSE titles.
The song "Hanataba" by MIMI has been added as a playable rhythm game track to Project Sekai: Colorful Stage! feat. Hatsune Miku starting July 13, 2026. Players can obtain it via Music Card at the Music Shop. It is available in two versions: Sekai ver. featuring MEIKO, Kohane Azusawa, and An Shiraishi, and Virtual Singer ver. featuring Kafu.
Sega's Like a Dragon 8 Gaiden: Pirates in Hawaii Steam online code is discounted to 1,733 yen (75% off) during Amazon Prime Day 2026. The spin-off stars Goro Majima as a pirate in Hawaii, featuring two battle styles and the series' signature side content. The deal is available for a limited time on Amazon Japan.