Sega's current slate runs through late 2026 and 2027, with Football Manager 27 dated for November 11, 2026 and STRANGER THAN HEAVEN dated for January 15, 2027. At Tokyo Game Show 2026 in September the company showed playable demos of several in-development titles and confirmed a Netflix adaptation partnership across three of its game properties.
Sega spent September 2026 at Tokyo Game Show presenting a slate that spans its own studios, partner studios, and outside developers. The booth carried playable demos of Persona 4 Revival, STRANGER THAN HEAVEN, Total War: Warhammer 40,000, Sonic Racing CrossWorlds, and Crazy Taxi: World Tour, and the show also brought the first footage of Lollipop Chainsaw 2 Back2Back. Physical and digital releases filled the same weeks: the Switch 2 physical edition of Sonic Frontiers Ultra Deluxe shipped September 17, Two Point Hospital: Heartfelt Collection went digital September 16, and maimai DX MAGiCAL updated the arcade music game the same day.
Dated commitments now stretch into 2027. Football Manager 27 launches November 11, 2026 for PlayStation 5, Xbox Series X|S, PC via Steam, Epic Games Store and Windows, Mac, and Netflix, with a physical version on November 20. STRANGER THAN HEAVEN arrives January 15, 2027 on PlayStation 5, Xbox Series X|S, and PC, and its TGS livestream showed both the opening sequence and a music production system called Showbiz. Crazy Taxi: World Tour and Total War: Warhammer 40,000 are both set for 2027. Sega's Steam page for Crazy Taxi: World Tour states the company uses generative AI as a development support tool and that such tools were used on that game.
Beyond games, Sega opened the owned media site SEGAWAY on September 15 and renewed SEGA TECH BLOG, and it announced a three-project adaptation partnership with Netflix covering a live-action Crazy Taxi comedy film, an animated Sonic children's series, and a live-action film based on STRANGER THAN HEAVEN. The Sonic the Hedgehog series reached its 35th anniversary in 2026 with no new game announced at the show; producer Takashi Iizuka attributed the absence to three-to-five-year development cycles and pointed to Sonic Racing CrossWorlds and SONIC PICO PARK at the booth.
Merchandise and arcade operations continue in parallel. Sega Fave dated the BLOFFFu plush line for October 16, added Nagisa (Swimsuit) to XStellar, and rolled out Bayside Shakedown N.E.W. prize items on the film's opening day. Sega also announced a Balenciaga collection, with Japan advance sales starting September 15 and a worldwide rollout September 22.
Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.
Structured graph also available as JSON at /public/entities/sega.
CC BY 4.0.
When a claim about Sega was confirmed, debunked, or disputed against open-web sources. The record stays even after a claim drops off the facts list.
Sega began the Pachi Eva CUP 2 collaboration event between the Sega NET Mahjong MJ series and the pachinko machine e Neon Genesis Evangelion ~Hajimari no Kioku~ on Monday, October 5, 2026. The national tournament runs on the MJ app and arcade versions with Tonpuusen and three-player mahjong categories. Qualifiers run through October 18, finals through October 25, and a gacha offers 65 collaboration item types.
Total War: Warhammer 40,000 will be the first entry in the Total War series with full Japanese localization and full Japanese voice acting, a first in the series' 25-year history. Director Attila Mohácsi told Denfaminicogamer at Tokyo Game Show 2026 that Creative Assembly made the decision because the Asian market matters to the studio, Warhammer 40,000 miniatures are selling in more Tokyo stores, and Sega owns the studio, with internal staff long asking why Japanese support was missing. Console expansion also factored in.
Sega and Colorful Palette added "LEMON MELON COOKIE" to Project SEKAI COLORFUL STAGE! feat. Hatsune Miku on October 4, 2026, as part of the 6th Anniversary Song Addition Campaign. The song, written and composed by TAK, is exchanged for Music Cards at the Music Shop. Two audio versions are playable, and a 3DMV is on the game's official YouTube channel.
Sega announced a Sonic the Hedgehog 35th anniversary project with Tokyo Metro starting October 5, 2026. A wrapped Tozai Line 15000 series train with six Sonic era designs runs through November 4. A free digital stamp rally runs October 9 to November 1 at four Tokyo spots, a 24-hour commemorative ticket goes on sale for 700 yen, and the exhibition "SONIC the Exhibition -ACROSS GENERATIONS-" is set for Ikebukuro PARCO.
Sega and Colorful Palette added the song "Abnormality Dancing Girl" to the iOS and Android game Project SEKAI COLORFUL STAGE! feat. Hatsune Miku on Friday, October 2, 2026, under the 6th Anniversary Song Addition Campaign. Lyrics and music are by Guchiry. Players get it by exchanging a Music Card at the Music Shop, and a 3DMV is out on the game's official YouTube channel.
Sega announced the free Wildlife Update for Outbound, the cozy survival game from Square Glade Games, is out now on PlayStation 5, Nintendo Switch 2, and Nintendo Switch. It adds a customizable camera, a photo library, wildlife tracking that records photographed animals in the journal, usable binoculars, new wooden foundations, a tweak to fishing controls, and a Cap 'n Snap machine with charms and planters.
Brasil Game Show 2026 runs October 9 to 12 at Distrito Anhembi in São Paulo, with five EXPO halls. Activision brings a playable Call of Duty: Modern Warfare 4 through Monster Energy, using 36 PlayStation consoles ahead of the game's October 23 release. Square Enix shows a Latin America demo of FINAL FANTASY VII REVELATION plus a Final Fantasy Resonance boss demo. Sega lists five titles, and Nintendo has confirmed its exhibition.
Sega's Pro Soccer Club o Tsukurou! Road to World began SUPER STAR FES on Wednesday, September 30, 2026. Strahinja Pavlovic, Alexis Saelemaekers, Mike Maignan, Ruben Loftus-Cheek, and Santiago Gimenez arrive as new 5-star players with the favored tactic Counter. The scout period runs through October 14, and a Special Login Bonus hands out 4-star versions of the same players through October 14 at 3:59.
Sega pushed an update to PSO2 New Genesis ver.2 on Wednesday, September 30, 2026, adding the quest "Simulated Exercise: Large Enemy Sweep Battle '26." It runs until the start of maintenance on Wednesday, October 7 and takes up to 8 players through the outer edges of Stia against giant mutated enemies. Title Tasks, limited-time Tasks, and two revival AC Scratches also went live.
Sega and Colorful Palette started the Project Sekai event "Side by Side, Our Ways!" and the "[6th Anniversary] Bloom Festival Gacha Dream Pick" on Wednesday, September 30, 2026. The event runs through October 10, with an After Live in Virtual Live. The gacha sets the ★4 provision rate at 6 percent, double the usual 3 percent, and runs through October 4.
Ikebukuro PARCO will hold "SONIC the Exhibition -ACROSS GENERATIONS-" at PARCO FACTORY on the building's seventh floor from October 9 to November 1, 2026. The show looks back at the Sonic series through archive displays, development materials, and music, with curation by R11R Inc. and new works from 16 creators including Yusuke Nakamura and Taku Inoue. Admission is 1,500 yen.
Sega released LEGO Batman: Legacy of the Dark Knight for Nintendo Switch 2 on September 18, 2026. The PC, PS5, and Xbox Series X|S versions arrived earlier. A free update adds an "Absolute" difficulty level that goes beyond "Caped Crusader" and "Dark Knight" and calls for more advanced player skill. The Deluxe Edition and an upgrade path are also on sale.
Sega and Colorful Palette are running the World Link Event "Connect to SEKAI!" in Project Sekai: Colorful Stage! feat. Hatsune Miku, starting September 25, 2026 at 20:00 and ending September 28, 2026 at 19:59. The event is a closing chapter held after all World Link Event chapters finished. All 26 characters are eligible for bonuses, and support unit settings can add event effects.
Sega released "Hiro - Essential Works" on Spotify and Apple Music on September 25, the third volume of its playlist project centered on the company's creators. The 118-track playlist was selected by Hiro (Hiroshi Kawaguchi), who composed music for the Taikan Game series including Out Run. It includes Hang-On and Space Harrier tracks alongside Fantasy Zone, Alex Kidd: The Lost Stars, Rent-A-Hero, and maimai. Sega says more creator playlists will follow.
Sega and Colorful Palette have published the full-size 2D music video for "Heredity" (Sekai ver.) on the official Project Sekai YouTube channel, where it has been available since Sunday, September 20, 2026. The version is sung by Megurine Luka and Wonderlands x Showtime, with lyrics and music by Satsuki. The song can be claimed by any player from the in-game Present section.
Sega opened SEGA STORE OSAKA on October 2, 2026, on the sixth floor of Shinsaibashi PARCO in Osaka. It is the company's first permanent SEGA STORE in the Kansai region and follows SEGA STORE TOKYO, which opened in July 2025. The store carries exclusive merchandise, including Osaka-only items such as a monochrome Sonic plush designed with collage artist Kosuke Kawamura at 3,960 yen including tax, a shopping bag showing Sonic and friends with Tsutenkaku at 1,100 yen including tax, and rubber straps that dress Jack Frost from the Shin Megami Tensei series and Morgana from Persona 5 The Royal as takoyaki at 1,320 yen each including tax. Apparel includes Like a Dragon T-shirts made with fashion brand glamb in Kazuma Kiryu, Goro Majima, and Ichiban Kasuga versions, each 9,900 yen including tax. An opening ceremony was held on October 1, with Sega president and COO Shuji Utsumi, Transmedia head Justin Scarpone, and PARCO store manager Takashi Sugawara taking part. Entry from October 2 to 4 is by timed admission with numbered tickets.
Sega has published the second feature deep-dive video for Football Manager 27, titled "Into a Deeper World of Football," and opened store pages on Steam, Epic Games Store, and Windows. Sports Interactive moves the series past the Tiles & Cards layout that Football Manager 26 used: tiles now only display information, while navigation runs through primary and secondary menus at the top of the screen, so clicking Team goes straight to the top team's player list instead of requiring a second click on Top Team. Many information items, including player career stats, fill the screen rather than a narrow tile. Cup draws and transfer deadline day return, news gains season previews and title-race coverage, and the next screen after Continue is now chosen at random, with that frequency adjustable in the options.
Sega implemented an update for PSO2 New Genesis ver.2 on September 23, 2026, adding the limited-time quest The Laughing Remnant of Wisdom in the Otherworld. The quest runs from September 23 at 12:00 until maintenance begins on September 30. It is a solo quest where the player fights one-on-one against Oruta Noetika, a character who appeared in the story quest The Tower Where the Shadow Sits. An ARKS Record for the quest runs at the same time, and Title Tasks and limited-time Tasks were added with rewards including Titles. Meseta Boost does not apply to this quest. Sega also changed part of the route for the limited-time quest Ice Phantom Sweep Battle on September 23, introducing new situations and combat gimmicks. The new AC Scratch, Blazing Martial '26, runs from September 23 at 12:00 until maintenance begins on October 21. It offers costumes inspired by martial arts and kenpo styles, the motion change Ride a Rappy, a new version of the Wushu Pose lobby action, and the Hand on Hip motion. Count bonuses give 10 N-Special Ability Transfer Pass Auxiliary Tickets at 12 pulls and the weapon camo *Lotos Rune at 80 pulls.
Sega published details on 17 characters in STRANGER THAN HEAVEN on September 24, 2026, the company's new RGG Studio title for PlayStation 5 and Xbox Series X|S. The roster includes protagonist Shin Daito, played by Yu Shirota, alongside Yu Mashiro, a stowaway aboard the same ghost ship who aims for Japan and is played by Dean Fujioka. Genzo Iwaki, the great boss of Wu, is played by Bunta Sugawara with Tsuyoshi Ukaji on voice. Keiko Shirai, described in the materials as a songstress in wartime Osaka, is played by Ado. Screenshots accompanied the character information. The game is scheduled to release on January 15, 2027. The reveal followed the title's stage events at Tokyo Game Show 2026, including a Toei Company collaboration tied to Battles Without Honor and Humanity and the duet song Climb On by Yu Shirota and Dean Fujioka.
Sega is adding Shuichi Akai and Bourbon to its XrossLink figure line for Detective Conan. Both are crane game prize items, releasing sequentially from October 9, 2026 at amusement facilities nationwide. The Akai figure stands about 17 centimeters with a dedicated base; the crouching Bourbon figure stands about 12 centimeters. Their bases connect so the two can be displayed pointing guns at each other, recreating the encounter from the Labyrinth Cocktail episode. Both boxes carry the 30th anniversary logo.
At the 2026 64th All Japan Model & Hobby Show at Tokyo Big Sight, Hasegawa displayed a new 1/24 Nissan Sunny Coupe (B110) Late Model GX5 (1972) with all-new molds, a 1/32 eMoke Datsun Sunny Truck (B121) Mid Model Short Body snap kit in three colors, and two Zimi Model 1/35 Russian 2S6M and 2S6M1 Tunguska kits it imports.
Sega announced on October 1, 2026 that Football Manager 27 will launch on November 11 for PlayStation 5, Xbox Series X|S, PC via Steam, Epic Games Store and Windows, Mac, and Netflix. A physical version is scheduled for November 20. Alongside the date, Sega released the third entry in its feature detail video series, titled "The Evolved Matchday Experience." The video covers changes to match presentation: crowds, stadiums, weather, lighting, and player representation. The announcement trail began with 4Gamer.net and ASCII.jp publishing coverage the same day, with 4Gamer.net posting in the morning and ASCII.jp following later in the day. Both outlets describe the game as a soccer club management simulation, and both point to the matchday presentation work as the focus of the newly posted video. The release date and platform list are consistent across both reports, as is the November 20 date for the physical edition.
Hasegawa plans to re-release three Egg Plane plastic model kits in December 2026, all priced at 880 yen including tax. The F/A-18 "Blue Angels" ships Saturday, December 5 and needs no glue. The F-16 "Thunderbirds" follows Sunday, December 6 and requires glue. The F4U Corsair arrives Thursday, December 10 and also requires glue. All three are non-scale kits packaged with Egg Girls artwork.
Sega's Sonic the Hedgehog series reached its 35th anniversary in 2026, and general producer Takashi Iizuka discussed the milestone in interviews at Tokyo Game Show 2026 with 4Gamer and Denfaminicogamer. Iizuka, who became series producer in 2010 and moved to the United States in 2016, said unifying the role followed years in which each title had its own director and its own image of the character. He named Sonic the Hedgehog 3, Sonic Adventure, and Sonic Frontiers as the most memorable projects of his run. No new Sonic game was announced at the show. The Sega booth instead featured Sonic Racing CrossWorlds, whose Season 2 adds Godzilla and Evangelion collaborations, and the indie-developed online puzzle game SONIC PICO PARK. Iizuka said new game development can run from three to five years.
Sega showed a cutscene from its action-adventure game STRANGER THAN HEAVEN during a live broadcast tied to Tokyo Game Show 2026. The footage centers on Keiko Shirai, the character played by singer Ado, and the scene was described as close to Keiko's first appearance in the game. Actor Takaya Kuroda, who hosted the September 20 talk and live stage, called Ado's acting "too good." STRANGER THAN HEAVEN is scheduled for release on January 15, 2027 for PlayStation 5, Xbox Series X|S, and PC. Sega lists four editions: a standard download version at 8,990 yen, a standard physical version at 9,900 yen, a Deluxe Edition at 11,990 yen, and a Collector's Edition at 18,000 yen. The stream was titled Fan Time SHOW Special Live Broadcast -DAY4-.
Dragami Games, NADA HOLDINGS, and JP UNIVERSE showed the first footage of Lollipop Chainsaw 2 Back2Back during the Lollipop Chainsaw NEW PROJECT stage at Tokyo Game Show 2026 on September 18. The sequel brings back cheerleader zombie hunter Juliet, who returns after about 13 years in a new, more covered outfit, with her boyfriend Nick still a severed head. Development is at 99 percent, with a release planned for PS5 in 2027. The stage also confirmed a live-action film adaptation of the series, with Kirk Shaw and Robert Frank as producers. A playable demo is available at the Sega/Atlus booth during the show. The team behind the game includes Dragami Games, NADA HOLDINGS, and JP UNIVERSE, led by Hajime Tabata, with Masahiro Yuki on scenario and Nekosogi Shogun on character design and art.
Sega presented the Japan map for Crazy Taxi: World Tour during the Xbox Tokyo Game Show 2026 stream on Thursday. The Japan map footage shows drifting toward a building marked with the SEGA name and a passenger who resembles a sumo wrestler, according to Denfaminicogamer. Crazy Taxi: World Tour will launch in 2027 for Xbox Series X|S, PlayStation 5, Nintendo Switch 2, and PC through Steam and the Microsoft Store. Sega's Steam page states that the company uses generative AI as a support tool for developers and that such tools were used during development of Crazy Taxi: World Tour, with no AI used in reference to the performers in the game. Netflix announced on Monday that it is collaborating with Sega to create adaptations of its games, including a live-action film based on the Crazy Taxi series.
Sega has announced that Daisuke Shiba of the comedy duo Mogurider will appear in STRANGER THAN HEAVEN, the PlayStation 5, Xbox Series X|S, and PC action-adventure game due January 15, 2027. He plays a character who turns up in the final part of the story and becomes acquainted with the protagonist. Executive Director Masayoshi Yokoyama said Shiba's hairstyle decided the casting.
Sega Fave began updating the arcade music game maimai DX CiRCLE PLUS to maimai DX MAGiCAL on Thursday, September 17, 2026. The new version adds songs including Gohan Tabe Yo and World is Mine CPK! Remix, opens the Nohara Hiroshi Hirumeshi no Ryuugi Chiho, Chou Kaguya-hime! Chiho, and Mahou Oukoku Chiho areas, and runs a song linkage event with CHUNITHM and ONGEKI.
Sega began digital distribution of Two Point Hospital: Heartfelt Collection for PS5, Xbox Series X|S and Switch 2 on September 16, 2026, priced at 4,888 yen including tax. The packaged version follows on November 6. The definitive edition of the hospital management sim includes the main game, seven paid DLCs (Bigfoot, Pebberley Island, Close Encounters, Off the Grid, Culture Shock, Stitch in Time, Speedy Recovery) and all free updates released so far.
Sega released the physical edition of Sonic Frontiers Ultra Deluxe for Nintendo Switch 2 on September 17, 2026, priced at 5,990 yen including tax. The digital version arrived on June 24, 2026. The release includes all three free major updates, new modes and costumes, story content that makes Amy, Knuckles, and Tails playable, in-game items, and the Digital Art Book and Mini Soundtrack bonus.
The Sega and Atlus booth at Tokyo Game Show 2026 centers on playable demos of in-development titles, with Persona 4 Revival among them. Attendees can also try Stranger Than Heaven, Total War: Warhammer 40,000, Sonic Racing CrossWorlds, and Crazy Taxi: World Tour. The Persona 4 Revival demo includes a photo spot built around Kuma, while Stranger Than Heaven hosts a theater where visitors can listen to the game's music. Crazy Taxi: World Tour staff are guiding commemorative photo sessions. The show runs from September 17 to September 21 at Makuhari Messe. A separate demo of Persona 4 Revival is playable at the Nextorage booth, where a PC version of the game is available to try. Persona 4 Revival has not been released.
Sega released a TGS2026 game introduction trailer for Total War: Warhammer 40,000, the strategy title set for release in 2027 on PC, PS5, and Xbox Series X|S. The trailer covers turn-based strategy in the Era Indomitus setting and large-scale real-time battles, with four playable factions: Space Marine, Astra Militarum, Ork, and Aeldari.
Sega Plaza's official X account announced that Mayoi Hachikuji from the Monogatari Series will join Sega's prize figure line XStellar this winter. Item images were published alongside the announcement, which carried the tag 2027 Sega Prize New Product News and stated the figure is confirmed to appear in UFO catchers this winter. The same account, on the same day, announced two Uma Musume: Pretty Derby prize items: XStellar -Almond Eye- / -Curren Bouquetd'or- STARTING FUTURE and Fuwapuchi Plush Vol.9. Those Uma Musume items are also slated to appear in Sega Prize around this winter, with development images released. Both announcements came from Sega Plaza's account on September 16, 2026. Prize figures are arcade crane game awards rather than retail releases.
Sega's Pro Soccer Club o Tsukurou! Road to World launched FEVER STAR FES on Wednesday, September 16, 2026, adding Luka Modric, Rafael Leao, Adrien Rabiot, Matteo Gabbia, and David Odogu as new five-star players with the Counter specialty tactic. A Special Login Bonus runs alongside, and a new six-star manager, Alegria, can be obtained through a limited mission.
The September 16, 2026 update adds the limited-time quest Ice Phantom Sweep Battle, set in Oltarelum's Central Frozen Soil Area, open to up to eight players. A new enemy, High Zo Marmoth, appears there. The quest runs from after maintenance on September 16 until maintenance on September 30. Mission Pass Vol. 60, a Silver Week login bonus, and the Big Bang Scratch Fever Sep'26 also arrive.
Sega showed the opening of Stranger Than Heaven during the TGS2026 Special Opening Night Live stream on September 16. The action-adventure from RGG Studio opens with a young man mistaken for a murderer and chased by police; he misses the ship he meant to board, and the escape becomes the tutorial fight. The title is set across five eras and locations from 1915 to 1965: Kokura in 1915, Kure in 1929, Osaka in 1943, Atami in 1951, and Shinjuku in 1965. Protagonist Shin Oto grows through everyday actions, with movement raising stamina and mahjong raising spirit. The stream also revealed Showbiz, a music production system where Oto works as a promoter, gathering sounds around town, writing songs with composers, hiring singers and musicians, and staging shows with effects such as smoke and confetti. Stranger Than Heaven is scheduled for January 15, 2027 on PlayStation 5, Xbox Series X|S, and PC.
Sega announced the amusement park-themed DLC 4 for Two Point Museum, Usenchi-Amu, releases October 8, 2026 for PlayStation 5, Xbox Series X|S, and PC via Steam beginning at 23:00 that day. The Nintendo Switch 2 version arrives at a later date. The DLC adds five themed roller coasters, the Gearbox Land expedition map, the Ricketi Park museum level, a five-chapter campaign, and an Amusement Park Expert staff type.
Sega began distributing the V8 Power Pack DLC for the racing simulator Project Motor Racing on September 15, 2026. The pack covers three classes and nine cars: V8 Evo, with the 2023 Ford Mustang AU and 2023 Chevrolet Camaro AU; USV8, with the 2022 Dodge Challenger TA/2, 2022 Ford Mustang TA/2 and 2022 Camaro TA/2; and Historic USV8, with the 1970 Ford Mustang Boss 302 TA, 1970 Plymouth Barracuda TA, 1970 AMC Javelin TA and 1968 Camaro TA Z28.
Sega plans to release the action adventure game Kalanoro for PS5 and Nintendo Switch on September 24, 2026. Madagascar-based Red Raketa Studio developed it. Players control Karakeri, a Kalanoro girl, who forms a band with lemur musicians, posts flyers to gain fans, and aims to confront the witch Raneny, who seized her island. A 4Gamer play report describes platforming stages, hair-based attacks, and a bush taxi base.
Sega Fave Corporation will release BLOFFFu, a hybrid toy that combines a plush with a molded body, on Friday, October 16, 2026, the company announced. The lineup has 36 character types under official license, spanning Sanrio Characters, Disney, Pixar, Marvel, The Powerpuff Girls, Tom and Jerry, Gremlins, Sesame Street, Peanuts, SpongeBob SquarePants, SONIC & FRIENDS, and the anime titles Urusei Yatsura and Magical Angel Creamy Mami. Counting the three sizes, 59 products go on sale. The sizes are BIT, MOD, and DEKA. Each body ships with a dedicated item tied to its character, and the BIT size also includes a PERCH that holds the toy in place for display. Three BLOFFFu original characters, the twin figures Ziggg and Amuuu and the cat Myafffu, arrive at launch. A limited-time POP UP STORE runs from October 16 to November 1 at THE [ ] STORE on the second floor of MIYASHITA PARK in Shibuya, Tokyo. The SONIC & FRIENDS series gets an early domestic rollout on October 2 at SEGA STORE TOKYO and SEGA STORE OSAKA.
Sega launched SEGAWAY, an owned media site, on September 15, 2026. The outlet presents Sega's corporate mission, Empower the Gamers, and covers the company's culture across art, video, and sound. Two articles are live at launch. One covers the joint NVIDIA and Sega gamer event held in Akihabara in July 2026 and includes a special interview video in which former Sega president Shoichiro Irimajiri and Virtua Fighter creator Yu Suzuki look back at the 1990s, the period of the shift from 2D to 3D. The other reports on the Cannes Lions International Festival of Creativity 2026. Sega also renewed SEGA TECH BLOG, which carries technical information about its game development. SEGAWAY will publish event reports and special videos and creator interviews for the RGG Studio title STRANGER THAN HEAVEN, set for release on January 15, 2027. Content starts in Japanese, with English planned.
SEGA announced an official partnership with Balenciaga, with the "Balenciaga | SEGA" collection going on advance sale on September 15 at select Balenciaga stores in Japan and the official online store, including Japan-exclusive items. A worldwide rollout follows on September 22 at select Balenciaga stores and balenciaga.com. Ready-to-wear includes a Japan-exclusive varsity jacket and long-sleeve T-shirt; merchandise includes a nylon bomber jacket, oversized T-shirt, zip-up hoodie, and brim cap.
Netflix and Sega announced a partnership on September 15 to adapt Sega game properties into film and television. Three projects are in production. A live-action comedy film based on Crazy Taxi is the first, with Dan Gregor and Doug Mand writing the script. Neal H. Moritz and Toby Ascher, who produced the Sonic the Hedgehog films, produce with Sega's Toru Nakahara. A new animated Sonic the Hedgehog children's series is aimed at upper preschoolers, with Carlos Stevens and Nakahara producing. A live-action crime film based on Stranger Than Heaven, the Ryu ga Gotoku Studio game set in early 20th-century Japan, is also in development, with Nakahara producing. Genres span live-action comedy, kids anime, and live-action crime action. No distribution dates were announced.
Sega NET Mahjong MJ is running a collaboration tournament with the Twin Angel series, the Kaitou Tenshi Twin Angel 20th Anniv. CUP, from Monday, September 14, 2026. Qualifier A runs September 14 to 20, Qualifier B runs September 21 to 27, and the finals run September 28 to October 4. Tonpuusen and three-player mahjong run in parallel. Rewards include an evolution-type SP character (UR), table backgrounds, EX backgrounds, and BGM.
Sega and Colorful Palette released the full-size 2DMV for "Seikai" (Sekai ver.) on the official Project Sekai YouTube channel on Saturday, September 12, 2026. The song, written and composed by Amala Ura, is performed by Kagamine Rin and Vivid BAD SQUAD. The track is available to players through the in-game Present section of the iOS and Android rhythm and adventure game.
Sega will hold the U-15 skateboarding competition JSPF x SONIC'S RISING ATHLETES Presents "SONIC CUP 2026" on December 13 at Murasaki Park Tachihi Tachikawa. The Tokyo final brings together 48 skaters chosen through Instagram video qualifiers, and the top three finishers plus one SONIC Award winner get a 5-night, 7-day training tour in Los Angeles.
Sega's figure brand XStellar is producing a Nagisa (Swimsuit) figure from the game Blue Archive, to be released sequentially from September 18, 2026 as a crane game prize at amusement facilities nationwide. The figure stands about 21 centimeters tall, with the halo and hoodie rendered in clear material. It is listed as one type, made by Sega Fave.
Sega Fave is rolling out three types of Bayside Shakedown N.E.W.: Run Through the Metropolis! prize items to crane games at amusement facilities nationwide from September 18, 2026, the same day the film opens. The lineup includes two volumes of Seven Bear plushies, a life-size model of a new character inspired by the Seven Deadly Sins, plus mascots of series staples Kaeru Kyubin and Wangan-kun. Photos are development samples and release timing may change.
Sega will run a Puyo Puyo booth at the Tokyo Game Show 2026 Family Game Park, held at TKP Tokyo Bay Makuhari Hall from September 19 to 21, 2026. The free area is open to junior high students and younger with a guardian. It includes Puyo Puyo eSports play and daily qualifiers for the PGRS U-15 Special Tournament, a programming workshop taught by pro gamers, and a Kids Stage.