Sega Opens Second China Store, SEGA STORE BEIJING
The opening of a second Chinese store within 14 months signals Sega's sustained push into mainland China's physical retail market.
Reporting from 1 source: GAME Watch (Impress).
Sega will open SEGA STORE BEIJING on July 18 at Beijing Chaoyang Joy City mall. It is the company's third permanent official store worldwide, following SEGA STORE SHANGHAI (May 2025) and SEGA STORE TOKYO (July 2025). The store will offer the same product lineup as Shanghai plus Beijing-exclusive items, original goods with Sega/Atlus IP, and a game experience corner.
Sega's second China store arrives 14 months after its first, the Shanghai location opened in May 2025. SEGA STORE BEIJING, the company's third permanent official store worldwide, will carry the same product lineup as the Shanghai store plus Beijing-exclusive items. The store also includes a game experience corner. Sega's first flagship store in Japan, SEGA STORE TOKYO, opened in Shibuya in July 2025.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) セガ、中国2店舗目のオフィシャルストア「SEGA STORE BEIJING」を7月18日にオープン