SEGA STORE OSAKA Opens On Shinsaibashi PARCO Sixth Floor
Sega's store planning is now shaped by regional tourist demographics: Scarpone said Osaka gets a large Atlus corner because Persona is popular across Asia, while Tokyo draws more Western visitors who favor Sonic.
Key Facts
- SEGA STORE OSAKA opened on October 2, 2026, on the sixth floor of Shinsaibashi PARCO in Osaka.
- SEGA STORE OSAKA is Sega's first permanent SEGA STORE in the Kansai region and follows SEGA STORE TOKYO, which opened in July 2025.
- A monochrome Sonic plush designed with collage artist Kosuke Kawamura sells at SEGA STORE OSAKA for 3,960 yen including tax.
- Like a Dragon T-shirts made with fashion brand glamb sell for 9,900 yen each including tax in Kazuma Kiryu, Goro Majima, and Ichiban Kasuga versions.
- Entry to SEGA STORE OSAKA from October 2 to 4 is by timed admission with numbered tickets.
Reporting from 3 sources: 4Gamer.net, Automaton, Game Spark.
Sega opened SEGA STORE OSAKA on October 2, 2026, on the sixth floor of Shinsaibashi PARCO in Osaka. It is the company's first permanent SEGA STORE in the Kansai region and follows SEGA STORE TOKYO, which opened in July 2025. The store carries exclusive merchandise, including Osaka-only items such as a monochrome Sonic plush designed with collage artist Kosuke Kawamura at 3,960 yen including tax, a shopping bag showing Sonic and friends with Tsutenkaku at 1,100 yen including tax, and rubber straps that dress Jack Frost from the Shin Megami Tensei series and Morgana from Persona 5 The Royal as takoyaki at 1,320 yen each including tax. Apparel includes Like a Dragon T-shirts made with fashion brand glamb in Kazuma Kiryu, Goro Majima, and Ichiban Kasuga versions, each 9,900 yen including tax. An opening ceremony was held on October 1, with Sega president and COO Shuji Utsumi, Transmedia head Justin Scarpone, and PARCO store manager Takashi Sugawara taking part. Entry from October 2 to 4 is by timed admission with numbered tickets.
SEGA STORE OSAKA stocks merchandise from a wider set of series than the Sonic, Like a Dragon and Atlus lines carried at the front of the store, and it also adds several Osaka hallmarks to its design.
- Puyo Puyo goods sit alongside the other shelves.
- Angry Birds items appear at a SEGA STORE for the first time, in takoyaki motifs.
- Project Sekai: Colorful Stage! feat. Hatsune Miku merchandise is part of the lineup.
- Local goods use Osaka landmarks: takoyaki, Tsutenkaku and Kani Doraku.
- A corner gathers goods tied to Sega's past consoles and games, including Dreamcast game jacket-style acrylic keychains and Out Run apparel.
- The hybrid plush and molded body toy line BLOFFFu, from SEGA Fave's SONIC & FRIENDS series, goes on advance sale at SEGA STORE TOKYO and OSAKA from October 3.
- Persona 5 The Royal apparel with fashion brand beautiful people goes on sale October 3 at SEGA STORE TOKYO, OSAKA and SHANGHAI, the beautiful people Aoyama store and online shop, and Atlus D Shop.
Free stickers and shoppers are distributed by purchase amount, in three designs: Sonic the Hedgehog, Like a Dragon, and Atlus titles, while supplies last. Sonic greets visitors on October 2 and 3.
Utsumi said the entrance screen is transparent and shows different images on each side, a design adopted for the first time here, and invited visitors to take commemorative photos in front of it.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.