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Sega to Display Life-Size Sonic DNA Figure for 35th Anniversary

The DNA figure concept offers a new physical representation of a character's essence, and this life-size display marks a novel anniversary commemoration for the Sonic franchise.

Reporting from 2 sources: GAME Watch (Impress), Denfaminicogamer.

Sega to Display Life-Size Sonic DNA Figure for 35th Anniversary

Sega will display a life-size "SONIC THE HEDGEHOG DNA FIGURE" at SEGA STORE TOKYO in Shibuya PARCO from June 23 as part of the Sonic the Hedgehog 35th anniversary project. The figure uses DNA figure technology to encapsulate synthetic DNA designed from Sonic's characteristics such as blue body, supersonic speed, love of adventure, and free personality. A panel explaining the DNA blueprint will also be on display.

The figure is a life-size version of the "SONIC THE HEDGEHOG DNA FIGURE," a new type of figure that synthesizes DNA based on a character's traits and seals it inside the figure. Sega designed Sonic's DNA from characteristics including blue body, supersonic speed, love of adventure, and free and cool personality. Alongside the figure, a panel showing Sonic's DNA blueprint will be set up at the store. The display runs from June 23 at SEGA STORE TOKYO on the 6th floor of Shibuya PARCO.

Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Sources