1 source 3h ago
Shopee Japan's 10.10 Mega Day Lifts Cross-Border Orders to 2.8x Q2 Daily Average
Shopee Japan said Japanese cross-border sellers on its 10.10 Mega Day, held October 10, 2026, pulled orders at 2.8 times the Q2 2026 daily average across seven markets, with gross merchandise value at 2.7 times.
Reporting from 1 source: ASCII.jp.
Why it matters
Orders across the seven markets rose 12% year on year while Vietnam and Brazil posted 325% and 526%, so the campaign's headline multiple rests on two markets rather than the bloc.
Key Facts
- Shopee Japan held its 10.10 Mega Day on October 10, 2026.
- Orders from Japanese cross-border sellers reached 2.8 times the Q2 2026 daily average across seven markets.
- Vietnam orders ran about eight times the Q2 daily average and Brazil above six.
- Beauty category GMV rose 576% year on year in Vietnam and 497% in Brazil.
- Orders through Shopee Ads in Vietnam increased 16 times year on year.
Orders rose 12% over last year's 10.10. Vietnam ran about eight times the Q2 daily average and Brazil above six. Beauty category GMV climbed 576% year on year in Vietnam and 497% in Brazil.
The seller base moved with the sales. Shopee Japan counted 96% more Japanese sellers active in Brazil on 10.10 than a year earlier, roughly double, and 21% more sellers booked sales through Shopee Ads across the seven markets. Orders placed through those ads came in at 2.4 times the Q2 2026 daily average, with Vietnam at sixteen times its year-earlier figure. Affiliate marketing orders reached 3.6 times the Q2 daily average and Shopee Video orders rose 68.4% year on year. Shopee runs its Mega Day campaigns on repeated-digit dates each month.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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