Sumikko Gurashi and Marugame Seimen Collaboration Starts July 14
The collaboration uses the popular Sumikko Gurashi characters to create a family-friendly summer promotion at a nationwide fast-food chain, bundling food, collectibles, and social media engagement.
Reporting from 1 source: Nijimen.
Sumikko Gurashi and udon chain Marugame Seimen launch a collaboration campaign from July 14 to August 31, 2026, featuring a limited-time Marutto Wakuwaku Udon Box with character-themed design, collectible udon tickets in two rounds, giveaway goods including coasters and bag clips, and an SNS lottery for a cooler bag. The campaign targets families during summer vacation.
The collaboration centers on the Marutto Wakuwaku Udon Box, a bento-style dish served on a bed of spinach and broccoli paste shaped like a lawn, topped with flower-shaped kamaboko and side dishes. It comes with an original 3D placemat and picks. The campaign also includes two rounds of character-themed udon tickets and free goods given with specific purchases.
- Marutto Wakuwaku Udon Box: Limited-time product, 690 yen, includes 3D placemat and picks, available July 14 to August 31
- Newly Drawn Original Udon Tickets: Two rounds of 5 types plus 1 secret each: first round July 14 to August 3, second round August 4 to August 31
- Original Collaboration Goods Giveaway: First round: decorative coasters (4 types); second round: bag clips (4 types), given with purchase of udon and Marugame Udonuts
- SNS Campaign: Lottery for 100 winners to receive an Original Cooler Bag, entry period July 14 to July 18
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.