Sumikko Gurashi is an active San-X character line appearing in collaborations and a new Switch 2 game. As of August 2026, it is part of a limited-time cafe stand at DiverCity Tokyo Plaza and has a Switch 2 game launching November 19.
Sumikko Gurashi is a San-X character line that remains active through collaborations and new media. In July 2026, it partnered with the udon chain Marugame Seimen for a summer campaign running from July 14 to August 31. The promotion includes a limited-time Marutto Wakuwaku Udon Box, collectible udon tickets in two rounds, giveaway goods such as coasters and bag clips, and an SNS lottery for a cooler bag. The campaign targets families during summer vacation.
Later that month, San-X announced a limited-time cafe stand at DiverCity Tokyo Plaza from August 1 to August 12, 2026. The event is a cross-character San-X event that includes Sumikko Gurashi alongside Rilakkuma and other San-X characters. It offers five collaboration drinks with straw markers, new goods, and purchase bonuses including square photo cards and acrylic charms.
On the gaming side, Sumikko Gurashi: Welcome to the Relaxing Hot Spring is scheduled to launch on Switch 2 on November 19. That date coincides with the release of Grand Theft Auto VI on PS5 and Xbox Series X|S. The Switch 2 game is part of a same-day lineup of 31 Steam games, though Sumikko Gurashi itself is not a Steam title. The launch suggests a strategy of offering a different kind of experience on the same day, with the game targeting Switch 2 owners rather than the console-only GTA6 audience.
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Rockstar Games is set to release Grand Theft Auto VI on November 19 for PS5 and Xbox Series X|S. While many titles moved away from the date, 31 games are scheduled on Steam for that day, including Lord of Undead and Phantom Vice Auto. Sumikko Gurashi: Welcome to the Relaxing Hot Spring also launches on Switch 2 the same day.
San-X will run a limited-time cafe stand at DiverCity Tokyo Plaza from August 1 to August 12, 2026. The event offers five collaboration drinks with straw markers, new goods featuring Rilakkuma, Sumikko Gurashi, and other San-X characters, plus purchase bonuses including square photo cards and acrylic charms.
Sumikko Gurashi and udon chain Marugame Seimen launch a collaboration campaign from July 14 to August 31, 2026, featuring a limited-time Marutto Wakuwaku Udon Box with character-themed design, collectible udon tickets in two rounds, giveaway goods including coasters and bag clips, and an SNS lottery for a cooler bag. The campaign targets families during summer vacation.