JR Tokai and Chiikawa Team for Tokaido Shinkansen Campaign
JR Tokai announced a collaboration campaign with the movie "Chiikawa: The Secret of Mermaid Island" running from July 8 to October 31, 2026. Passengers on the Tokaido Shinkansen can access AR photo frames, receive limited novelties like die-cut stickers and a mini tote bag, and visit themed events at stations along the line.